Marketing for Your Hospitality Properties Success

This course is for hospitality property owners who wish to create, improve, increase their marketing strategy.
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  • Lectures 40
  • Length 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

The point of marketing strategy is to generate business, and without a marketing strategy, a hospitality property can wander aimlessly. A good marketing strategy must be multi-faceted, realistic and implemented consistently over time while giving your employees something to be united behind. This lecture will show you where to start.

Successful branding is the key to outdoing competition and creating guest loyalty and is not something that should be taken lightly. In this lecture we will look at how to use branding to getting your potential customers to see you as the only one that provides a solution to their problem.

In this age of the Internet and social media, having a website is essential to developing your properties brand. If you don't at least have a website, you'll be seen as old fashioned and unapproachable. In this lecture about designing a successful website.

I've heard hospitality property owners say “I don't need an email list”. In this day and age competition can be intense so the ability to stay in touch is imperative. In this lecture series of videos we will explore how to develop a winning email list.

In this lecture series I will be covering major the major points and platforms of social media including:

Why use social media

  • Choosing your visual branding – part 1 - Your Property's Brand
  • Choosing your visual branding – part 2 - Images
  • Blogging
  • Videos & YouTube
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest

Each of these topics will be separated into a separate video or videos, for ease of review.

In the competitive hospitality property industry, setting yourself apart from your competitors is vital to establishing a firm customer base. In this lecture I will brainstorm ideas for customer giveaways.

In this lecture we will look at the benefits of and the step-by-step process to creating a popular newsletter.

In this lecture I will share the different type of surveys, tips to design when to give them to your guests.

What are the requirements?

  • Student should have a basic understanding of the internet.

What am I going to get from this course?

  • How to develop a Marketing Strategy
  • How to create a brand that is a distinctive symbol that identifies your hospitality property
  • How to create an effective website
  • The importance of email & guest list building
  • Why social media has to be a focus of your marketing and how & where to target
  • How to brainstorm ideas for your customer giveaways
  • The benefits of a newsletter
  • How to make surveys work for you

What is the target audience?

  • This course is designed for independent hotel and bed & breakfast owners who wish to create, improve, increase their marketing strategy. This course is not necessary for hospitality property owners who have a successful marketing and social media strategy in place.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Marketing Strategy
13:34

The point of marketing strategy is to generate business, and without a marketing strategy, a hospitality property can wander aimlessly. A good marketing strategy must be multi-faceted, realistic and implemented consistently over time while giving your employees something to be united behind. This lecture will show you where to start.

Section 2: Branding
11:05

Successful branding is the key to outdoing competition and creating guest loyalty and is not something that should be taken lightly. It requires careful consideration of your mission, creative thinking and would compel someone to want to speak with you and to do business with you. In this lecture we will look at how to use branding to getting your potential customers to see you as the only one that provides a solution to their problem.

Figuring Out Your Customers Demographics
09:11
Creating Memorable Slogans that Stick
07:45
Power of Colors And How to Use Colors to Sell
05:00
Upgrade Your Logos and Get Cheap Yet Quality Logos
10:01
Upgrade Your Fuzzy Graphics to Vector
07:22
Section 3: Creating an Effective Website
18:27

In this age of the Internet and social media, having a website is essential to developing your properties brand. It's fine to base your business in the flesh and traditional media, but if you don't at least have a website, you'll be seen as old fashioned and unapproachable. In this lecture about designing a successful website.

Section 4: Email and Guest List Building
02:49

I've heard hospitality property owners say “I don't need an email list”. In this day and age competition can be intense so the ability to stay in touch is imperative. In this lecture series of videos we will explore how to develop a winning email list.

Why Build Email List
09:00
Create Free Gifts Lists Fast
07:56
Part 1 Build an Autoresponder
12:31
Part 2 Build an Autoresponder To Sidebar
04:24
Creating Squeeze Pages
07:08
Building List Piggybacking
06:05
Writing Autoresponder Email Converts
06:30
Creating Raving Fans That Buy
06:26
Integration Marketing List
12:45
Exit Pop-Ups
07:35
Section 5: How To use Social Media
02:24

In this lecture series I will be covering major the major points and platforms of social media including:

  • Why use social media
  • Choosing your visual branding – part 1 - Your Property's Brand
  • Choosing your visual branding – part 2 - Images
  • Blogging
  • Videos & YouTube
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest

Each of these topics will be separated into a separate video or videos, for ease of review.

Choosing Your Visual Branding Part 1
04:15
Choosing Your Visual Branding Part 2
03:03
Blogging
06:47
Marketing on YouTube
04:47
YouTube Overview
06:52
YouTube Research
05:41
YouTube Google SEO
03:20
YouTube Prep and Upload
05:19
YouTube Optimized Videos
05:12
YouTube Playlist Boost
04:45
YouTube Increase Engagement
04:53
YouTube Social Signals
06:10
YouTube Increase Exposure
02:04
Benefits of Facebook for Business
02:58
How to be successful on Twitter
01:59
LinkedIn
01:09
Pinterest and Instagram
02:35
Section 6: Customer Giveaways
06:25

In the competitive hospitality property industry, setting yourself apart from your competitors is vital to establishing a firm customer base. In this lecture I will brainstorm ideas for customer giveaways so that your customers will remember you, return again and hopefully recommend you to others.

Section 7: Benefit of Newsletters
10:29

Many hospitality properties are turning to newsletters as an effective way to market their services and any products they may offer. In this lecture we will look at the benefits of and the step-by-step process to creating a popular newsletter.

Section 8: How to make Surveys work for You
10:09

In this lecture I will share the different type of surveys, tips to design when to give them to your guests.

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Instructor Biography

Gerry MacPherson, Independent Hotel and Bed& Breakfast Authority

I am a travel authorities with decades of Hotel and Bed & Breakfast visitation experience. I have spent 1000's of nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as received feedback from 100,000's of customers.

This knowledge has given me a unique insight into the wants, needs and requirements of individual and group travellers, as well as management and employees.

Instructor Biography

DigitalGuides Online, Social Media & Marketing Specialists, Software Instructors

We at DigitalGuidesOnline are a small group of experts that have come together with decades of computer & software technology experience. Our specialties include website design, the use of software and also marketing strategies.

Over the years, we have seen that regularly when individuals or companies have to update software or learn new things like SEO it often feels like you need a Doctorate in computer technology or a rocket engineer degree to understand the training.

At DigitalGuidesOnline, we have answered this problem by offering a series of easy to understand, step by step training videos and books. These are perfect if you are a current or new entrepreneur wanting to develop or grow your business. Of course our trainings also work for private use!

Every course is done by an instructor who is specialized in the topic to make sure you get the most out of every course your choose.

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