Minimalist Marketing - Everything You Need to Know

Marketing for Non-Marketers
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  • Lectures 39
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

MARKETING FOR NON-MARKETERS - A single simple strategy you can use to generate sales all year and END MARKETING DREAD

BRAND NEW: Over 1,800 students have enrolled since the recent launch

The most simplistic, straightforward approach to marketing for non-marketing entrepreneurs possible.

Do you struggle to get momentum in your business? Are you overwhelmed by marketing and find yourself stopping and starting with different marketing strategies all year long?

Get clarity and a decisive action plan in place that involves minimal marketing with this course.

Are you ready to finally put an end to being frustrated by the lack of sales and wasted time, money and energy on failed marketing plans?

Join the community of non-marketers with UNLIMITED & LIFETIME access to course content and updates.

"Not only does Julie (the instructor) know her stuff inside out, she knows how to communicate her ideas clearly so that I can take action immediately." Michael

"I loved the pacing AND the short videos so I could easily DO what was discussed in the video. I have the end of this year and the entire calendar for next year framed out." Fonda

FULL 30 DAY MONEY BACK GUARANTEE

Have you spent too much money learning and playing with Twitter, Facebook ads and email campaigns that got you nowhere?

Do you dread the "selling" part of your business? If marketing is the piece that is keeping you from being successful, then this is the course for you.

I will take you by the hand and teach you a very simple strategy you can use that requires very little marketing know-how and that is ethical and spam-free.

In this course you will get:

  • a step by step system to create a 12-month marketing plan
  • a strategy that is spam free
  • an authentic method to market your business that you will comfortable using
  • a 25-page workbook
  • checklists and timelines to keep you on track
  • action exercises to take what you learn and put it immediately into action
  • access to me to ask questions whenever you get stuck


This course will take you from a struggling person who dreads marketing to a successful entrepreneur who has fun, creative and unique marketing that results in lots of sales and raving fans.

DON'T FORGET: Udemy operates a 30 day full money back guarantee, no questions asked! If you're not happy with this course you can request your money back.

Click the "take this course" button straight away at the top right of this page to unlock the power of minimalist marketing for your business

What are the requirements?

  • Students should already have a good grasp of the products and services they offer and have the ability to change the titles and description of products to fit various themes.
  • Students must have the ability to offer sales and change prices for their products/programs.
  • A basic knowledge of one social media platform is helpful.

What am I going to get from this course?

  • Create a plan where you only have to market your business 4 times a year using one simple strategy.
  • Spend 90 minutes learning and end with a plan for an entire 12 months.
  • 90 X 4 x 12

What is the target audience?

  • This course is meant for coaches, consultants and info product producers who do not excel at marketing currently and who struggle to make a consistent income. For those with retail businesses you will get some ideas on how to apply the concepts to your business but the examples and the focus of the course is not on retail or brick and mortar stores.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
02:35

Welcome to Minimalist Marketing - a course for non-marketers who need to get sales but don't have the time or interest to spend hours a day on marketing. In this course you will learn a simple strategy and create 4 promotions that will help you grow your business while allowing you to focus on your customers.

04:55

Creating a 12 month plan now will help you reach your goals and lessen stress and overwhelm. You will learn how to focus your activity so that you are not marketing all year round. You will have promotional periods but then be focused on building relationships the rest of this year. This business model will help you grow an audience of raving fans...who will make each of your promotions a success.

04:08

My books, courses, and content are focused on 3 core values. I encourage you to not only compare my values to your own but to also think about how your own personal values can be reflected throughout your entire business.

Article

Take what you learned from my example and identify your own core values and how they will run through not only your promotions but throughout your entire business.

Section 2: Pre-Planning Strategy
05:33

If you've tried all kinds of systems and strategies in the past you may be asking yourself -"Why use this strategy," and "Will it work for me?"

In this lecture we will review the concepts that make this strategy different and you will have the chance to evaluate if it will work for you. I will also go over the best practices for using this promotion strategy. I believe you will find that not only will this work, but it is very do-able for you.

03:34

You may be wondering if investing your time and energy into this strategy is right for you and your business. In this lecture I will discuss who this course will work for and who it will not work for.

05:28

There are a few simple do's and don'ts to be aware of. Follow these guidelines and you will create promotions that your customers will actually enjoy!

I don't think there is anything more rewarding than "inviting" people to your "party" (promotion) and having everyone have a great time. You will learn how to create that win-win promotion for your own business.

08:07

If you've tried a bunch of strategies in the past with poor results you will be wondering if this strategy will work for you. Find out if you are a good match.

05:02

Here is a quick overview of the strategy you will be using. This high level view will give you the exact steps we are going to take through the remainder of the course. All the lectures that have proceeded this were in preparation for this overview. I want you to have the right mindset to get the most out of the core content.

03:17

The major components of the 12-month plan include setting up your calendar, creating 4 promotional periods, brainstorming great promotions and then putting together well thought out plans to execute each promotion. In this lecture we will talk "big picture" about these steps and then dive in deep to each step in the lectures that follow.

10:56

In this lecture you will get an overview of the entire 12 month plan and see just how simple it really is. Plus you will be able to reuse your plan in the years that follow.

Section 3: Step 1 - Goals & Objectives
01:07

In this lecture you will get a brief overview of the four main parts of the plan.

06:08

What does your business need most in the next 12 months? In this lecture you will drill down to what is most important for you to focus on to grow your business.

Article

Now it's your turn. Take as much time as you need to identify what goal is most important for your business in the next 12 months.

Section 4: Step 2 - The 12 Month Plan
04:12

Get out your calendar and we will be putting in actual dates for your promotions and blocking out times when you don't want to or can't work.

Article

Now it's your turn to plan out the next 12 months. Get your calendar out and let's get started taking action.

08:24

To make your promotions successful, we need to narrow down who the promotions are for, how your offer will help them and what you will actually be offering.

Article

Now it's time for you to decide exactly what you want to offer your clients in each of your promotions.

Refer to the workbook for tools on how to outline your promotions.

25 pages

Use this workbook to work on the Promotion Outline Exercise and all of the exercises that follow in this course. Print out the workbook and I suggest writing in pencil so that you can make changes throughout the year.

Refer back to your workbook at least quarterly so you can see if your promotions need to be adjusted.

Section 5: Step 3 - Strategic Action Plan
00:51

Define each of your holiday promotions according to these 4 components.

03:52

Define your holiday "hook" and tailor your product to meet the needs of your audience.

Article

Go back to the workbook and begin working on your holiday hook for each promotion.

02:45

Learn the various types of offers and which ones will help you best meet your goal for the 12 months.

Article

Identify which type of offer you will include in each of your 4 promotions. Refer to your workbook for more information.

03:06

Develop urgency in your offer to get your audience to take action right away.

Article

What will create a sense of urgency in your audience? Refer to the workbook to continue working on your Offer Outline.

05:19

Walk through each step of the sales process to make sure you have every aspect covered.

02:22

Create systems, checklists and timelines that you can reuse for each promotion and recycle for each new 12 month period.

02:02

What technology do you need to have in place to make a promotion work.

Article

Now it's your turn - take some time to map out your entire sales flow. Use your workbook to help you make notes on this exercise.

Making It Easy Checklist
2 pages
04:51

What materials do you need to create as part of your promotion and what do you need to consider as you create them.

03:59

You will need to plan out what marketing materials you will post and when.

Article

Refer to your workbook and begin to outline your marketing plan. Keep in mind that you can always go back and make changes. You don't have to get it perfect today. Just get started.

02:34

Next you will map out your timeline for each of your four promotions. Take the time to create well thought out timelines as this will help you get faster and better at the next promotion you run. Set a goal of being able to create a promotion - start to finish in 10 days or less.

Section 6: Step 4 - Tracking
03:20

If you don't implement a tracking plan, you will never be able to fine tune your strategy and grow your business during these 12 months.

Article

DO NOT SKIP THIS STEP. Setting up your tracking is critical to your success. You will get better and better at hosting promotions when you take the time to learn what worked and what didn't work for you.

Section 7: Conclusion
02:19

Now that you have a plan in place, let's review the highlights and focus on next steps.

06:27

Get your creative juices flowing with some google searches and great free resources on the web.

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Instructor Biography

Julie Ann Price, Professional Planner, Instructor, Business Coach, Author

I love being a “rebel with a cause." My whole life I have “fought the system." I don't believe in doing things the way they've always been done unless you give me a darn good reason why.

Even as a child, I fought my religious upbringing because it made no sense to me why going to a certain building on a certain day and listening to the same words over and over was a good thing. If it doesn't make sense, then don't do it!

That doesn't mean I am without beliefs because I have plenty of those. I just don't believe anyone can tell me the right way or the wrong way to express them.

For example, I believe corporate America was built by men and will be destroyed by men. Women have better things to do than buy in to the rules of the corporation and better aspirations than the corner office.

As women, we have a natural ability to lead, create and nurture. It is in our nature to collaborate and create businesses in which everyone wins and no one loses. I believe in embracing my nature and doing work that I love that helps others in the process.

You will see that W.O.O. Women is an extension of me and my passion for personal expression. I hope you will take the time to learn about the Women Helping Women Community and join us in designing ideal lifestyles.

A Little Bit About Me

I am a 360-degree coach. I am trained as a health, life and business coach so when I work with you, I can provide you with insightful coaching that takes into account all aspects of your life.

Often, struggles in business are a reflection of struggles at home. When your personal life is out of “whack" you will find it shows up in your business and your health. These three aspects of you – life, health and work – are so closely tied together that improving one area will also improve the other two.

I am also a mother of two, a wife of one, and a chauffeur of many. Like you, I wear multiple hats and juggle responsibilities with making time for myself and staying healthy.

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