Marketing for lawyers: new clients will be tommorow

Attraction and increasing of customers'loyalty for your legal practice
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  • Lectures 39
  • Length 3.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2016 English

Course Description

This course consists of 11 units and about 60 lectures. The course is designed for practicing lawyers, as well as for owners, top managers and partners of law firms. The course will also be useful for lawyers who want to open a law firm. The information contained in the course can also be effectively used by marketers, who work with law firms or consulting companies. Despite the fact that the course is aimed primarily at law firms, it can easily be used for attracting customers to any consulting firm, because most of these methods will work in other sectors, associated with the provision of consulting and information services. As marketing knowledge for a practicing lawyer is one of the most important part in legal practice, that’s why the legal marketing basics in this course are given in clear and simple language with a minimum of theory and a maximum reliance on practical experience . You will get acquainted with the practical experience and its tools in legal marketing, get practical advice, that you will be able to apply in your practice. If you are a marketer – you will get a step by step guide (without excess water and theory) on effective marketing promotion of law firm.

Having finished this course, you will understand your client, identify the target audience and its needs. You will be able to increase the flow of new clients in your law firm, return the old customers, and to increase revenues and the average amount of the check. You will learn to build a marketing strategy of the firm efficiently and cost-effectively.

I would like to draw your attention to the fact, that if you want to get the maximum result after completing this video course, you have to implement the knowledge gained in this course in your job.

What are the requirements?

  • For the beginners the course does not require any special knowledge

What am I going to get from this course?

  • to understand customers and their needs better
  • to grasp what's going on in the client's mind, what he wants from you, what he thinks about acquiring your services, which he is afraid of and in what he doubts
  • to increase the loyalty of existing customers
  • to maximize the value of existing customers
  • to develop an effective strategy for interaction with the target audience
  • independently implement a complete marketing system in their work
  • to increase a flow of customers
  • to increase the average amount of the check
  • to increase the price for their services and company revenue
  • to learn how to communicate better with journalists and the media
  • to use the cheap and at the same time the most effective marketing tools
  • to attract the first customers in the first days after this video course

What is the target audience?

  • This course is intended for practitioners, as well as for owners, top managers and partners of law firms. The level of marketing knowledge does not matter, because the course gives the most effective marketing tools, proven in practice, and the material is presented in simple language without the use of multiple marketing terms and heaps of theory
  • This course will be very useful for lawyers, who want to open their law firm or start legal services
  • This course will be useful for marketers who are beginning to specialize in marketing of law firms, or firms providing consulting and information services, as it provides a structured video guide. This video guide contains step by step algorithm for building a marketing system with the use of modern marketing tools, which are the most effective in practice
  • This course will be useful for owners, top managers, partners and the promotion department of companies, providing consulting and information services. Despite the fact that the course focuses on the use of marketing tools in the law firm, the majority of the stated methods can be efficiently and without special adaptation applied in the provision of consulting and information services in any other industry

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
Introduction
Preview
04:11
Section 2: The elements of Legal Marketing
Why a lawyer should know marketing?
07:16
The main difficulties in legal marketing
03:22
The main mistakes in legal marketing
16:26
What you need learn to be sure
04:12
Section 3: Marketing strategy in your legal practice
Look into the future
02:51
Choice of specialization
10:40
Your benefits
05:17
Tell the client about the result
05:07
Marketing system
03:37
The popularity and expertise
02:19
Free bonus
06:09
Catch customers on the hook
03:41
Train customers
05:11
Internet-marketing
01:32
Adjust the fee policy
03:01
Nowhere without sales
02:13
Section 4: First steps
First steps
06:00
Handout material
11:51
A Little Bit Of The Internet
01:43
Cold and dormant clients
11:08
Employ the support staff
02:58
Mutually advantageous cooperation
03:41
Section 5: Your status and positioning
Your expert status
04:07
What to start with?
Preview
05:51
Emphasize your expertise
03:48
Let's use the TV!
03:46
Videos on the Internet
15:01
Public speaking and articles
10:21
Interviewing experts
07:49
Writing a book
09:39
About personal
01:49
Section 6: PR
Basic moments
05:26
Some misconceptions about PR
03:17
First steps in PR
05:38
PR and media
08:49
The organisation of events
00:55
PR of a manager in the law firm
01:51
A few words about internal PR
03:14

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Instructor Biography

MORLD Education, Business school

MORLD Education helps students worldwide to become more successful. To do this, we create high quality video courses on business subjects. We are a team of high-level experts in different fields. The competencies of our specialists are marketing, sales, business (including online business), time management, personal effectiveness, leadership, personnel management, career management, project management, finance, investments and much more.

We create courses that will be useful for both beginners and professionals.

By purchasing our courses - you trust your training to professionals of high level and make excellent investment in your future.

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