Buying for a Team? Gift This Course
Wishlisted Wishlist

Please confirm that you want to add Marketing for lawyers: new clients will be tommorow to your Wishlist.

Add to Wishlist

Marketing for lawyers: new clients will be tommorow

Attraction and increasing of customers'loyalty for your legal practice
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7 students enrolled
Last updated 5/2016
$15 $95 84% off
30-Day Money-Back Guarantee
  • 3.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Have a coupon?

This course consists of 11 units and about 60 lectures. The course is designed for practicing lawyers, as well as for owners, top managers and partners of law firms. The course will also be useful for lawyers who want to open a law firm. The information contained in the course can also be effectively used by marketers, who work with law firms or consulting companies. Despite the fact that the course is aimed primarily at law firms, it can easily be used for attracting customers to any consulting firm, because most of these methods will work in other sectors, associated with the provision of consulting and information services. As marketing knowledge for a practicing lawyer is one of the most important part in legal practice, that’s why the legal marketing basics in this course are given in clear and simple language with a minimum of theory and a maximum reliance on practical experience . You will get acquainted with the practical experience and its tools in legal marketing, get practical advice, that you will be able to apply in your practice. If you are a marketer – you will get a step by step guide (without excess water and theory) on effective marketing promotion of law firm.

Having finished this course, you will understand your client, identify the target audience and its needs. You will be able to increase the flow of new clients in your law firm, return the old customers, and to increase revenues and the average amount of the check. You will learn to build a marketing strategy of the firm efficiently and cost-effectively.

I would like to draw your attention to the fact, that if you want to get the maximum result after completing this video course, you have to implement the knowledge gained in this course in your job.

Who is the target audience?
  • This course is intended for practitioners, as well as for owners, top managers and partners of law firms. The level of marketing knowledge does not matter, because the course gives the most effective marketing tools, proven in practice, and the material is presented in simple language without the use of multiple marketing terms and heaps of theory
  • This course will be very useful for lawyers, who want to open their law firm or start legal services
  • This course will be useful for marketers who are beginning to specialize in marketing of law firms, or firms providing consulting and information services, as it provides a structured video guide. This video guide contains step by step algorithm for building a marketing system with the use of modern marketing tools, which are the most effective in practice
  • This course will be useful for owners, top managers, partners and the promotion department of companies, providing consulting and information services. Despite the fact that the course focuses on the use of marketing tools in the law firm, the majority of the stated methods can be efficiently and without special adaptation applied in the provision of consulting and information services in any other industry
Students Who Viewed This Course Also Viewed
What Will I Learn?
to understand customers and their needs better
to grasp what's going on in the client's mind, what he wants from you, what he thinks about acquiring your services, which he is afraid of and in what he doubts
to increase the loyalty of existing customers
to maximize the value of existing customers
to develop an effective strategy for interaction with the target audience
independently implement a complete marketing system in their work
to increase a flow of customers
to increase the average amount of the check
to increase the price for their services and company revenue
to learn how to communicate better with journalists and the media
to use the cheap and at the same time the most effective marketing tools
to attract the first customers in the first days after this video course
View Curriculum
  • For the beginners the course does not require any special knowledge
Curriculum For This Course
Expand All 39 Lectures Collapse All 39 Lectures 03:35:47
1 Lecture 04:11
The elements of Legal Marketing
4 Lectures 31:16
Why a lawyer should know marketing?

The main difficulties in legal marketing

The main mistakes in legal marketing

What you need learn to be sure
Marketing strategy in your legal practice
12 Lectures 51:38
Look into the future

Choice of specialization

Your benefits

Tell the client about the result

Marketing system

The popularity and expertise

Free bonus

Catch customers on the hook

Train customers


Adjust the fee policy

Nowhere without sales
First steps
6 Lectures 37:21
First steps

Handout material

A Little Bit Of The Internet

Cold and dormant clients

Employ the support staff

Mutually advantageous cooperation
Your status and positioning
9 Lectures 01:02:11
Your expert status

Emphasize your expertise

Let's use the TV!

Videos on the Internet

Public speaking and articles

Interviewing experts

Writing a book

About personal
7 Lectures 29:10
Basic moments

Some misconceptions about PR

First steps in PR

PR and media

The organisation of events

PR of a manager in the law firm

A few words about internal PR
About the Instructor
0.0 Average rating
0 Reviews
7 Students
1 Course
Business school

MORLD Education helps students worldwide to become more successful. To do this, we create high quality video courses on business subjects. We are a team of high-level experts in different fields. The competencies of our specialists are marketing, sales, business (including online business), time management, personal effectiveness, leadership, personnel management, career management, project management, finance, investments and much more.

We create courses that will be useful for both beginners and professionals.

By purchasing our courses - you trust your training to professionals of high level and make excellent investment in your future.

Report Abuse