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This course consists of 11 units and about 60 lectures. The course is designed for practicing lawyers, as well as for owners, top managers and partners of law firms. The course will also be useful for lawyers who want to open a law firm. The information contained in the course can also be effectively used by marketers, who work with law firms or consulting companies. Despite the fact that the course is aimed primarily at law firms, it can easily be used for attracting customers to any consulting firm, because most of these methods will work in other sectors, associated with the provision of consulting and information services. As marketing knowledge for a practicing lawyer is one of the most important part in legal practice, that’s why the legal marketing basics in this course are given in clear and simple language with a minimum of theory and a maximum reliance on practical experience . You will get acquainted with the practical experience and its tools in legal marketing, get practical advice, that you will be able to apply in your practice. If you are a marketer – you will get a step by step guide (without excess water and theory) on effective marketing promotion of law firm.
Having finished this course, you will understand your client, identify the target audience and its needs. You will be able to increase the flow of new clients in your law firm, return the old customers, and to increase revenues and the average amount of the check. You will learn to build a marketing strategy of the firm efficiently and cost-effectively.
I would like to draw your attention to the fact, that if you want to get the maximum result after completing this video course, you have to implement the knowledge gained in this course in your job.
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|Section 1: Introduction|
|Section 2: The elements of Legal Marketing|
Why a lawyer should know marketing?
The main difficulties in legal marketing
The main mistakes in legal marketing
What you need learn to be sure
|Section 3: Marketing strategy in your legal practice|
Look into the future
Choice of specialization
Tell the client about the result
The popularity and expertise
Catch customers on the hook
Adjust the fee policy
Nowhere without sales
|Section 4: First steps|
A Little Bit Of The Internet
Cold and dormant clients
Employ the support staff
Mutually advantageous cooperation
|Section 5: Your status and positioning|
Your expert status
What to start with?Preview
Emphasize your expertise
Let's use the TV!
Videos on the Internet
Public speaking and articles
Writing a book
|Section 6: PR|
Some misconceptions about PR
First steps in PR
PR and media
The organisation of events
PR of a manager in the law firm
A few words about internal PR
MORLD Education helps students worldwide to become more successful. To do this, we create high quality video courses on business subjects. We are a team of high-level experts in different fields. The competencies of our specialists are marketing, sales, business (including online business), time management, personal effectiveness, leadership, personnel management, career management, project management, finance, investments and much more.
We create courses that will be useful for both beginners and professionals.
By purchasing our courses - you trust your training to professionals of high level and make excellent investment in your future.