Marketing for Introverts: How Quiet Ones Can Zing

Do you enjoy social interaction in small doses? Recharge in solitude? Discover introvert-friendly marketing approaches.
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  • Lectures 20
  • Contents Video: 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2014 English

Course Description

Discover the Power of Introverts to Attract a Following

Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? Wish the people you do business with would stop yakking and get to the point?

If so, you may have been told you must change your personality if you want to be successful in business.This is nonsense! Pretending that you’re an extrovert drains you of energy. But honoring your introvert leanings empowers you and fires you up in a way that your ideal clients find magnetic.

Introverts can attract customers extremely well if you respect and use your natural tendencies.

In this webinar-style video course, you discover dozens of ways in which you can approach networking, publicity, getting published, speaking in public and other common marketing activities while being true to your introvert talents, personality strengths, likes and dislikes.

And if you’re not an introvert yourself but have clients, partners, staff members or colleagues who are, you’ll learn about the effectiveness they can achieve if you give them the flexibility to bring in business their way.

A bookworm as a child, course presenter Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. Her credentials include a Book of the Month Club selection, two books featured on the Oprah Winfrey Show, commentaries on National Public Radio, publicity on page one of the Wall Street Journal and other newspapers throughout the world and a reputation as a word lover who isn’t afraid to express an unconventional opinion. She also mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies.

Note: If you are hearing-impaired, speak English as a second (or third) language or just like to review content quickly, you’ll be glad to know that this course includes the written transcript of each video lesson. It also includes several worksheets.

Lessons you’ll take away from Marketing for Introverts include:

  • Who is introverted and how it is different from being shy
  • Five common traits of introverts that relate to marketing choices
  • What to do about marketing “shoulds” that you can’t embrace
  • Introvert strengths that have outstanding value in the marketplace
  • Five ways to use video marketing besides appearing as a “talking head”
  • Styles and situations of public speaking that suit you well
  • Secrets of comfortably networking without turning into a gladhandler
  • Why one-on-one marketing can add up impressively for you
  • Five challenges to handle in publishing even if you love to write
  • How to enjoy 15 minutes (or 15 years) in the media spotlight
  • Why product development can be a stellar marketing vehicle for you
  • Adjustments to social media marketing that tame its downsides for introverts
  • Four little-known types of introvert charisma
  • Client-attracting and authentic personal branding tips
  • Copywriting techniques that showcase your introvert advantages
  • How to work smoothly with extroverts - and vice versa
  • Ten famous introverts whose careers offer valuable insights
  • Your action plan for implementing ideas and discoveries from the course

Remember that you have lifetime access to the course after you enroll, so you can review the advice and suggestions from time to time as your comfort with marketing your own way develops and deepens.

An earlier version of this course was written up in the Philadelphia Inquirer.

Stop the suffering that comes from struggling to be someone you’re not. Declare your introvert independence and enjoy the success that comes from making the most of who you are. Sign up today and begin roaring along on the quiet path to fame and fortune.

What are the requirements?

  • Need to understand the process of attracting clients and customers
  • Curiosity about yourself and others
  • Openness to unconventional advice
  • No special knowledge or equipment needed

What am I going to get from this course?

  • You better understand yourself, your unique talents and your capabilities as a marketer
  • You stop listening to marketing advice that feels wrong or repugnant to you
  • You select marketing tactics you'll enjoy, and give your own spin to whatever you do to bring in business

What is the target audience?

  • Business owners, professionals and go-getters of any stripe who know or suspect you're an introvert
  • Managers, teachers, coaches and vendors who work with and want to motivate introverts
  • Anyone who has always "hated marketing" and wants to learn to bring in customers and clients your own way

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

02:42

What you'll learn in this course

Section 1: Introvert Basics
05:59

Understand the introvert/extrovert distinction and some common traits of introverts.

07:28

How to turn negative messages into positive, empowering ones

05:39

Catalog your introvert strengths so you can use them to market your way.

Section 2: Marketing Tactics That Suit Introverts
07:27

Surprisingly, video marketing can suit introverts. Learn how.

04:16

Here's how introverts can succeed at public speaking.

03:25

Even if you dislike small talk and meeting strangers, you can network effectively.

03:30

Discover the potential of marketing face to face with one person at a time.

03:51

Even if writing comes naturally to you, publication may present some challenges.

03:31

Learn how you can enjoy a public spotlight while retaining your privacy.

04:36

Discover why product development is a perfect match for introvert talents and preferences.

05:14

Your social media success may require some mental adjustments. Find out why and how.

05:28

This lesson describes four types of introvert charisma.

03:37

Personal branding makes possible better matchups with clients and more satisfaction for you.

03:47

Write your marketing copy so it appeals to those you want to work with and discourages their opposites.

Section 3: Your Opposite Number
04:28

Learn how to stay on keel with extrovert clients and colleagues.

04:16

If you're an extrovert, here's what you need to understand about introverts to work well with them.

Section 4: Applying What You've Learned
13:24

Ten well-known introverts you might want to consider role models.

02:48

Create a plan for implementing what you learned in this course.

01:57

Want to learn more? Here are my recommended resources.

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Instructor Biography

Marcia Yudkin, Marketing Coach, Introvert Advocate, Avid Traveler

Marketing coach Marcia Yudkin is the author of 17 traditionally published books, including 6 Steps to Free Publicity, now in its third edition, and dozens of ebooks and multimedia courses. She has delivered commentaries on National Public Radio and been featured in the Wall St. Journal, Entrepreneur and scores of newspapers all over the world. Her unconventional yet practical marketing advice suits introverts and rebels who hate the "musts" nearly everyone spouts. (For instance, she does not blog.) She runs her information empire part of the year from Maui and the rest of the year from the woods of Western Massachusetts.

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