Marketing for Introverts: How Quiet Ones Can Zing
4.3 (27 ratings)
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Marketing for Introverts: How Quiet Ones Can Zing

Do you enjoy social interaction in small doses? Recharge in solitude? Discover introvert-friendly marketing approaches.
4.3 (27 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
449 students enrolled
Created by Marcia Yudkin
Last updated 8/2015
English
Current price: $10 Original price: $35 Discount: 71% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You better understand yourself, your unique talents and your capabilities as a marketer
  • You stop listening to marketing advice that feels wrong or repugnant to you
  • You select marketing tactics you'll enjoy, and give your own spin to whatever you do to bring in business
View Curriculum
Requirements
  • Need to understand the process of attracting clients and customers
  • Curiosity about yourself and others
  • Openness to unconventional advice
  • No special knowledge or equipment needed
Description

Discover the Power of Introverts to Attract a Following

Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? Wish the people you do business with would stop yakking and get to the point?

If so, you may have been told you must change your personality if you want to be successful in business.This is nonsense! Pretending that you’re an extrovert drains you of energy. But honoring your introvert leanings empowers you and fires you up in a way that your ideal clients find magnetic.

Introverts can attract customers extremely well if you respect and use your natural tendencies.

In this webinar-style video course, you discover dozens of ways in which you can approach networking, publicity, getting published, speaking in public and other common marketing activities while being true to your introvert talents, personality strengths, likes and dislikes.

And if you’re not an introvert yourself but have clients, partners, staff members or colleagues who are, you’ll learn about the effectiveness they can achieve if you give them the flexibility to bring in business their way.

A bookworm as a child, course presenter Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. Her credentials include a Book of the Month Club selection, two books featured on the Oprah Winfrey Show, commentaries on National Public Radio, publicity on page one of the Wall Street Journal and other newspapers throughout the world and a reputation as a word lover who isn’t afraid to express an unconventional opinion. She also mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies.

Note: If you are hearing-impaired, speak English as a second (or third) language or just like to review content quickly, you’ll be glad to know that this course includes the written transcript of each video lesson. It also includes several worksheets.

Lessons you’ll take away from Marketing for Introverts include:

  • Who is introverted and how it is different from being shy
  • Five common traits of introverts that relate to marketing choices
  • What to do about marketing “shoulds” that you can’t embrace
  • Introvert strengths that have outstanding value in the marketplace
  • Five ways to use video marketing besides appearing as a “talking head”
  • Styles and situations of public speaking that suit you well
  • Secrets of comfortably networking without turning into a gladhandler
  • Why one-on-one marketing can add up impressively for you
  • Five challenges to handle in publishing even if you love to write
  • How to enjoy 15 minutes (or 15 years) in the media spotlight
  • Why product development can be a stellar marketing vehicle for you
  • Adjustments to social media marketing that tame its downsides for introverts
  • Four little-known types of introvert charisma
  • Client-attracting and authentic personal branding tips
  • Copywriting techniques that showcase your introvert advantages
  • How to work smoothly with extroverts - and vice versa
  • Ten famous introverts whose careers offer valuable insights
  • Your action plan for implementing ideas and discoveries from the course

Remember that you have lifetime access to the course after you enroll, so you can review the advice and suggestions from time to time as your comfort with marketing your own way develops and deepens.

An earlier version of this course was written up in the Philadelphia Inquirer.

Stop the suffering that comes from struggling to be someone you’re not. Declare your introvert independence and enjoy the success that comes from making the most of who you are. Sign up today and begin roaring along on the quiet path to fame and fortune.

Who is the target audience?
  • Business owners, professionals and go-getters of any stripe who know or suspect you're an introvert
  • Managers, teachers, coaches and vendors who work with and want to motivate introverts
  • Anyone who has always "hated marketing" and wants to learn to bring in customers and clients your own way
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Curriculum For This Course
20 Lectures
01:37:23
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Course Introduction
1 Lecture 02:42

What you'll learn in this course

Preview 02:42
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Introvert Basics
3 Lectures 19:06

Understand the introvert/extrovert distinction and some common traits of introverts.

Who Is an Introvert and Why Does It Matter?
05:59

How to turn negative messages into positive, empowering ones

The Attitude That Gives You Latitude
07:28

Catalog your introvert strengths so you can use them to market your way.

The Four Top Introvert Strengths
05:39
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Marketing Tactics That Suit Introverts
11 Lectures 48:42

Surprisingly, video marketing can suit introverts. Learn how.

Video Marketing for Introverts
07:27

Here's how introverts can succeed at public speaking.

Public Speaking for Introverts
04:16

Even if you dislike small talk and meeting strangers, you can network effectively.

Networking for Introverts
03:25

Discover the potential of marketing face to face with one person at a time.

One-on-One Marketing for Introverts
03:30

Even if writing comes naturally to you, publication may present some challenges.

Getting Published for Introverts
03:51

Learn how you can enjoy a public spotlight while retaining your privacy.

Publicity Seeking for Introverts
03:31

Discover why product development is a perfect match for introvert talents and preferences.

Product Development for Introverts
04:36

Your social media success may require some mental adjustments. Find out why and how.

Social Media for Introverts
05:14

This lesson describes four types of introvert charisma.

Charisma for Introverts
05:28

Personal branding makes possible better matchups with clients and more satisfaction for you.

Personal Branding for Introverts
03:37

Write your marketing copy so it appeals to those you want to work with and discourages their opposites.

Promotional Copy for Introverts
03:47
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Your Opposite Number
2 Lectures 08:44

Learn how to stay on keel with extrovert clients and colleagues.

How Introverts Can Work Smoothly With Extroverts
04:28

If you're an extrovert, here's what you need to understand about introverts to work well with them.

How Extroverts Can Work Well With Introverts
04:16
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Applying What You've Learned
3 Lectures 18:09

Ten well-known introverts you might want to consider role models.

Preview 13:24

Create a plan for implementing what you learned in this course.

Take Action Step by Step
02:48

Want to learn more? Here are my recommended resources.

Further Resources
01:57
About the Instructor
Marcia Yudkin
4.3 Average rating
57 Reviews
2,128 Students
8 Courses
Marketing Coach, Introvert Advocate, Avid Traveler

Marketing coach Marcia Yudkin is the author of 17 traditionally published books, including 6 Steps to Free Publicity, now in its third edition, and dozens of ebooks and multimedia courses. She has delivered commentaries on National Public Radio and been featured in the Wall St. Journal, Entrepreneur and scores of newspapers all over the world. Her unconventional yet practical marketing advice suits introverts and rebels who hate the "musts" nearly everyone spouts. (For instance, she does not blog.) She runs her information empire part of the year from Maui and the rest of the year from the woods of Western Massachusetts.