Independent Marketing & Distribution For Creatives
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Independent Marketing & Distribution For Creatives

For Filmmakers, Actors, Musicians or Any Creative Artist on How to Get Your Work Out Into The World
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3 students enrolled
Created by Steve Balderson
Last updated 7/2017
English
Current price: $10 Original price: $75 Discount: 87% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will know how to build a press-kit
  • You will have a better understanding of the "middle men" in distribution
  • You will know how to stand out with alternative marketing techniques
  • You will have a realistic outlook on what kind of a return you will get financially
  • You will have a marketing checklist for effective self-promotion
View Curriculum
Requirements
  • You should have access to a spreadsheet program like Excel
Description

When should you start thinking about marketing and distribution?  

Before, during or after writing your script or album?  Before, during or after casting or recording?  What if you already have a completed movie or album ready to sell?  While it’s best to strategize from the very beginning, it’s never too late to figure out a marketing and distribution plan.  Although it might seem overwhelming and confusing to navigate through the distribution landscape of today’s marketplace, it doesn’t have to be.  Join me as we explore effective and efficient ways to market and sell your work.

What we will learn in this Maverick Masterclass:

Marketing:

  • Effective Self-Promotion
  • Different Kinds of Publicity
  • Strategic Planning
  • The Marketing Checklist
  • Press-Kits 

Distribution/Selling Your Work:

  • Who are Producer’s Reps, Sales Reps, Aggregators and Distributors?
  • Ways To Sell Your Work
  • What to Know Before Signing a Contract

After making, selling and releasing over 17 feature films globally, Steve has a lot of secrets, tips and cautionary advice to share.  This workshop is perfect for any artist (actors, musicians, filmmakers) wanting to learn about self-promotion and how to get their work out into the world.

Who is the target audience?
  • Anyone who is thinking about making something creative (film, album, book, etc) which will need to be marketed and distributed into the world marketplace.
  • Anyone who has already completed something creative (film, album, book, etc) and now have questions about marketing and distribution.
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Curriculum For This Course
9 Lectures
01:04:32
+
Introduction
1 Lecture 04:48
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Marketing
3 Lectures 20:49

PR people and The Marketing Checklist
09:24

Patience & The Media
04:19
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Distribution
4 Lectures 31:10
The Producer's Rep
05:25

Sales Agents
09:36

Distributors vs. Aggregators
12:10

Bonus: Distribution & Marketing
03:59
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Examples and Closing
1 Lecture 07:45
Closing
07:45
About the Instructor
Steve Balderson
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3 Students
3 Courses
Veteran filmmaker of over 17 globally released features.

Roger Ebert gave Steve’s film, FIRECRACKER, starring Karen Black and Mike Patton, a Special Jury Award on his annual Best Films of the Year list.  His first film PEP SQUAD premiered at the Cannes Film Festival at Le Marché du Film then became a 90s cult classic.  His film WATCH OUT was praised by critics as “One of the great cult films of all time.” In 2011, the U.S. Library of Congress selected his film THE CASSEROLE CLUB, starring Susan Traylor and Kevin Richardson of the Backstreet Boys, for its permanent collection.  In 2015, his film EL GANZO won Best Feature, Best Actor and Best Cinematography at the Salento International Film Festival in Italy.

Film Threat magazine says, “Balderson makes movies that are so gorgeous that it’s not unreasonable to say that, cinematographically at least; he’s the equal of an Argento or Kubrick in their prime. Some people have perfect vocal pitch, Steve has perfect visual composition.”

Interested not just in film but also architecture, design and elements of time and space, Balderson's milieu is all-inclusive and his work bears an unmistakable, individual stamp.  Though he chuckles when he says his idea of a good time is ‘going out to sketch a story board,’ he's not kidding.  Driven and prolific, Balderson happily shares his secrets in Maverick Filmmaking Workshops, where he instructs and inspires filmmakers young and old.