Learn the basic concepts, tools and history of marketing in the craft beer industry.
Build a strong foundation in marketing by looking at real breweries and their work.
We're going to take a look at real world breweries to learn the basic concepts in marketing. This will give you a professional foundation that you can use to effectively communicate your ideas to your customers and other marketers.
Know how to build brand without cheapening the character of your brewery.
The best marketing preserves the character of your brewery and makes it easier for your customers to enjoy your beer. This is the central goal of the course, to make it easier for your customers to drink your beer.
Content and Overview
Marketing is more than just making sales. It's important for customers to know about your brewery and understand what it is you do.
What is your motivation for Crafting Beer?
Where do you draw the line? and Drink Responsibly
An interesting concept from the tech and entrepreneur world, great for telling customers about your brewery!
What strategies are available when you change your product or your mission?
The classic 4 P's applied to the beer industry.
Have you considered the layout and psychology of your menu?
A quick look at a very popular drink special in Burlington, VT
An introduction to brand marketing.
Learn how to make a brandable logo.
A brief look at Einstok brewery and their logo design.
Understand the concept of co-branding by looking at Rogue Product Examples
Test your knowledge about brands.
A brief rundown on how to get started with product samplings.
A basic rundown on tradeshows.
Just a brief quiz on event marketing.
This lecture will help you learn the difference between the two!
Do you know the difference?
How to make goals that are achievable and reasonable.
A good alternative to writing a full plan.
Some tools to keep up with your industry.
Hi There! My name's Jeff, I'm B2B professional marketer and developer by trade and have been in the industry for about four years. I've worked for manufacturers, distributors, and as an independent contractor in the United States and abroad.
In my spare time I love to read marketing, tech, and fiction about the future. I also enjoy skiing, local music, and making homebrew.
I encourage anyone to contact me with questions, comments, or concerns.