Marketing Psychology: How to Get People to Buy More & Fast!
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Marketing Psychology: How to Get People to Buy More & Fast!

Learn a set of “persuasion & influence tools” you can use to ethically motivate people to action in marketing & business
4.3 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,193 students enrolled
Created by Basim Salim
Last updated 10/2016
English
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 2 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create marketing that grabs your customer’s attention, triggers curiosity and interest in your product, and ultimately persuades them to take action and BUY from you.
  • The psychology of capturing attention, and how to get people to think and dream about your brand.
  • My exact recommendations on how to price, package, & position your product, including the psychology of premium pricing (something that took me years to learn)
  • The psychology behind getting people to rave for your product after you think they’ve gotten sick of seeing it.
  • How to design simple web pages and marketing materials that boost your conversions
  • Get the inside scoop on how your customers unconscious assumptions that prevent them from buying your product and what you should do instead to get the quick sale.
  • How to tap into your customer's’ emotional “hot buttons” to trigger buying behavior
  • How to architect an irresistible product offer that makes it easy for your customers to enroll in your product during your launch
  • I'll show you ethical psychological techniques, one after another that will make your product seem irresistible and a no-brainer to buy.
View Curriculum
Requirements
  • You need to know that if you want to be successful, you have to know what truly influences your customer's decisions in an advertising saturated world.
  • You don't need a website, product idea or anything for that matter at this point.
Description

How much do you know about why your customers buy?

In today's world, if you want to be successful, you have to know what truly influences your customer's decisions in an advertising saturated world.

Maybe we think it is because of an eye-grabbing logo, a catchy slogan or a beautiful model on the cover.

Whatever the you may think it maybe, it's actually not for the reason you actually think it is.

Your buying decisions take place below the surface, so deep within your subconscious mind, you're barely aware of them.

Introducing Marketing Psychology: How to Get People to Buy More & Fast

This course contains the exact psychological strategies with real life examples to crack the code of influencing your customers. We'll be going deep into the mind if your customers buying psychology and understanding how we can get them to ethically buy your product and buy fast.  By the end of this course you’ll know exactly how to get the attention of your customers, get them to love you and your products and buy more and fast!

You’ll learn over a dozen powerful psychological triggers that persuade people to take action such as:

  1. The psychology of capturing attention, and how to get people to think and dream about your brand.
  2. My exact recommendations on how to price, package, & position your product, including the psychology of premium pricing (something that took me years to learn)
  3. The psychology behind getting people to rave for your product after you think they’ve gotten sick of seeing it.
  4. Get the inside scoop on how your customers unconscious assumptions that prevent them from buying your product and  what you should do instead to get the quick sale.
  5. I'll show you ethical psychological techniques, one after another that will make your product seem irresistible and a no-brainer to buy.

What you'll learn in this course isn't a nice-to-have but a must-have especially...

  • If you've got a product or service, but you aren’t getting the amount of people you want to show up and buy, then this program is going to teach you how to get the sales you need…
  • If you sell information products, ebooks, regular books, or anything that teaches how to do anything – from health, to business, to productivity, to leadership, to success, to self-help – this training is perfect for you.
  • If you sell consulting services, coaching, or other freelance work – like being a web designer, marketing consultant, freelance writer, developer or anyone who sells themselves on contract to another company – this training is perfect for you.
  • If you have a great product or service, but you aren't getting enough customers to show up and buy it…this course is going to teach you the psychological principles to do so — and it is guaranteed for up to a year.

What I’m going to be teaching you has proven to work for me time and time again, and will continue to work long into the future.

That’s because everything I’ll be teaching you is based on human psychology which hasn’t changed for 1000s of years.

So unless there is a major evolutionary shift in the way people are wired, you won’t need to worry about this system going ‘out of date’. The skills you learn in this program will pay dividends for the rest of your business career.

If you want to get more paying customers for your business, then take advantage by clicking "Take this Course" or "Add to Cart"

See you inside.

- Basim

Who is the target audience?
  • If you've got a product or service, but you aren’t getting the amount of people you want to show up and buy, then this program is going to teach you how to get the sales you need…
  • Anyone looking to master the psychology of their customer so they can ethically buy more and fast.
  • If you sell information products, ebooks, regular books, or anything that teaches how to do anything – from health, to business, to productivity, to leadership, to success, to self-help – this training is perfect for you.
  • If you sell consulting services, coaching, or other freelance work – like being a web designer, marketing consultant, freelance writer, developer or anyone who sells themselves on contract to another company – this training is perfect for you.
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Curriculum For This Course
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Introduction to the Course & Marketing Psychology
3 Lectures 07:52

In this lecture, I introduce you the course, what it is all about and what you can expect.

Preview 01:44

In this lecture, you'll understand the importance of marketing & consumer psychology and why it is so important you understand the psychology of your customer.

Why Marketing Psychology is Important
02:45

No matter what type of business you are in your need three elements to influence your customer to buy, you need to get their attention, have them love you and persuade them to make a commitment and buy.

Preview 03:23
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The Psychology of Getting Attention: Have them Notice You All the Time
11 Lectures 14:59

Priming is a psychological principle which is used to make sure that your business is the first thing that comes to their mind when they think of that category.

Priming: What's the first thing that comes to your mind?
01:32

Lets look an at an example of how we an use subtle messing to prime your customers to think about you.

Priming Example: Using Subtle Subliminal Messaging and Images
02:19

This image will give you an idea of how colours influence your customers view on your brand.

Preview 1 page

Your prospective customers need to be clear about what your business is and what it stands for. This will give you the ability to sell more effectively.

Verbatim: I know everything about your business
01:06

Your headlines are a core part of your business. You need to be able to capture attention through your content in the right way possible.

Verbatim: Effective Headlines
02:43

Do you want your customers to notice you everywhere? You need to instill this method in the minds of your prospective customers.

The Baader-Meinhof Phenomenon: I'm seeing your company everywhere!
01:41

With a lot of distraction, it is important people can recognize and plant your brand in their minds easily. This is why you need to use clustering.

Preview 00:51

When you group things together, it make it easier for people to remember your brand and what it stands for.

Preview 01:57

This is a classical influence principle. The more you are like someone, they more they like you in return.

Liking/Similarity: The More You Like Someone, the More You’ll Be Persuaded
00:49

Putting up your photo shows people that you are like them and are approachable.

Liking/Similarity Example: Putting Up Your Photo
01:01

You want to show people who your customers are so people who are similar can feel confortable.

Liking/Similarity: Who are your customers?
01:00
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The Psychology of Love: How to Get People to Love You & Your Brand
5 Lectures 07:30

If you want people to give you their money then you have to give them something first in order for them to return the favour.

Preview 01:00

Giving free samples is a great way to get people to pay your back in the future.

Preview 01:49

You want to make promises that are appealing and works.

Compliance, Commitment & Consistency: Promises that lead to profits.
01:11

You want to get people to make a commitment or comply and then have them make a higher commitment.

Compliance, Commitment & Consistency Example
01:09

People are creatures of exposure. The more you expose to them, the more they like you.

Mere Exposure (After 10 times you’ll love it)
02:21
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The Psychology of Sales: How to Get People to Buy More & Fast
14 Lectures 14:43

Framing your offer is all about making it seem appealing without changing your price.

Framing: Context is Everything
01:08

Here is an example of how you can make your offer seem more attractive.

Framing Example
01:08

In this lecture we look at the concept of Loss Aversion where a person cares more about what they will lose more than what they will gain.

Loss Aversion : Must Avoid Loss at all costs, even if it costs me.
00:44

Here is how you can make it seem like people aren't losing out.

Loss Aversion Example
01:07

People need someone to listen to and make the decision for them. This is why you need an authority

Preview 01:00

Here is an example of how you can establish yourself as an authority in the online world.

Preview 01:01

People are driven by deadlines and crunches. Here is how you can force again upon people.

Scarcity: Time is running out! Act now and buy!
01:00

Here are a few ways you can get people to act faster online.

Scarcity Example
01:09

For people to see the value of something, it needs to be compared. The way you do it is by anchoring.

Anchoring: Never Resist a Sale
00:54

Here is how you anchoring by comparing prices with each other.

Anchoring Example
01:01

People want to know whether this has been tried and tested. Without it it won't work.

Social Proof: The Proof is in the People
00:30

Here is how people use social proof in different way to show that their business is working well.

Social Proof Example
00:53

People love to make decisions based on comparing prices to other things.

Decoy: Make Decisions that Don't Make Sense
01:11

Here is how people will make decision online based on other things.

Decoy Example
01:57
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Course Conclusion & Bonus Lectures
5 Lectures 13:50

Here is where we conclude the course.

Course Conclusion
01:30

Additional Resources on Consumer Behaviour
08:18

Thank You and a Little Favour!
00:40

Here is how you can connect with me.

How to Connect with Basim
1 page

BONUS: A little gift for you...
03:21
About the Instructor
Basim Salim
4.4 Average rating
475 Reviews
21,862 Students
20 Courses
Small Business & Digital Marketing Consultant

You have something to share—something that will not only engage, inform, surprise, delight, and impact your audience, but that will also help you reach your business goals. And I am the bridge between your business idea and your audience.

I'm a a digital marketing and small business expert who has been connecting people and products through online marketing close to a decade.

With a foundation in working and consulting multinational businesses, I bring this expertise to people who are looking for growth in their business by expanding their market to new audiences through  marketing strategy, product development, automation, lead generation and engagement through content marketing.

My business and marketing mindsets are to: Put your customer’s needs first. Create automated systems that educate. Provide more value than you take. Question your assumptions and test often. Look to other industries for winning strategies to stand out from the crowd.

My courses are designed for individuals and business owners who strive for strategic vision, expertise in automation, funnel optimization, and create better marketing experiences. Just to highlight a few courses I have: traffic generation, landing page optimization,copywriting, email marketing, automation, customer success, and product launches.

Take a look at my courses below and see what interests you based on your current stage of business or drop me a note if you have any questions about growing your business.