– COURSE UPDATED: OCTOBER 12, 2016 – NEW LECTURES ADDED –
How much do you know about why your customers buy?
In today's world, if you want to be successful, you have to know what truly influences your customer's decisions in an advertising saturated world.
Maybe we think it is because of an eye-grabbing logo, a catchy slogan or a beautiful model on the cover.
Whatever the you may think it maybe, it's actually not for the reason you actually think it is.
Your buying decisions take place below the surface, so deep within your subconscious mind, you're barely aware of them.
Introducing Marketing Psychology: How to Get People to Buy More & Fast
This course contains the exact psychological strategies with real life examples to crack the code of influencing your customers. We'll be going deep into the mind if your customers buying psychology and understanding how we can get them to ethically buy your product and buy fast. By the end of this course you’ll know exactly how to get the attention of your customers, get them to love you and your products and buy more and fast!
You’ll learn over a dozen powerful psychological triggers that persuade people to take action such as:
What you'll learn in this course isn't a nice-to-have but a must-have especially...
What I’m going to be teaching you has proven to work for me time and time again, and will continue to work long into the future.
That’s because everything I’ll be teaching you is based on human psychology which hasn’t changed for 1000s of years.
So unless there is a major evolutionary shift in the way people are wired, you won’t need to worry about this system going ‘out of date’. The skills you learn in this program will pay dividends for the rest of your business career.
If you want to get more paying customers for your business, then take advantage by clicking "Take this Course" or "Add to Cart"
See you inside.
In this lecture, I introduce you the course, what it is all about and what you can expect.
In this lecture, you'll understand the importance of marketing & consumer psychology and why it is so important you understand the psychology of your customer.
Priming is a psychological principle which is used to make sure that your business is the first thing that comes to their mind when they think of that category.
Lets look an at an example of how we an use subtle messing to prime your customers to think about you.
This image will give you an idea of how colours influence your customers view on your brand.
Your prospective customers need to be clear about what your business is and what it stands for. This will give you the ability to sell more effectively.
Your headlines are a core part of your business. You need to be able to capture attention through your content in the right way possible.
Do you want your customers to notice you everywhere? You need to instill this method in the minds of your prospective customers.
With a lot of distraction, it is important people can recognize and plant your brand in their minds easily. This is why you need to use clustering.
When you group things together, it make it easier for people to remember your brand and what it stands for.
This is a classical influence principle. The more you are like someone, they more they like you in return.
Putting up your photo shows people that you are like them and are approachable.
You want to show people who your customers are so people who are similar can feel confortable.
If you want people to give you their money then you have to give them something first in order for them to return the favour.
Giving free samples is a great way to get people to pay your back in the future.
You want to make promises that are appealing and works.
You want to get people to make a commitment or comply and then have them make a higher commitment.
People are creatures of exposure. The more you expose to them, the more they like you.
Framing your offer is all about making it seem appealing without changing your price.
Here is an example of how you can make your offer seem more attractive.
In this lecture we look at the concept of Loss Aversion where a person cares more about what they will lose more than what they will gain.
Here is how you can make it seem like people aren't losing out.
People need someone to listen to and make the decision for them. This is why you need an authority
Here is an example of how you can establish yourself as an authority in the online world.
People are driven by deadlines and crunches. Here is how you can force again upon people.
Here are a few ways you can get people to act faster online.
For people to see the value of something, it needs to be compared. The way you do it is by anchoring.
Here is how you anchoring by comparing prices with each other.
People want to know whether this has been tried and tested. Without it it won't work.
Here is how people use social proof in different way to show that their business is working well.
People love to make decisions based on comparing prices to other things.
Here is how people will make decision online based on other things.
Here is where we conclude the course.
Here is how you can connect with me.
You have something to share—something that will not only engage, inform, surprise, delight, and impact your audience, but that will also help you reach your business goals. And I am the bridge between your business idea and your audience.
I'm a a digital marketing and small business expert who has been connecting people and products through online marketing close to a decade.
With a foundation in working and consulting multinational businesses, I bring this expertise to people who are looking for growth in their business by expanding their market to new audiences through marketing strategy, product development, automation, lead generation and engagement through content marketing.
My business and marketing mindsets are to: Put your customer’s needs first. Create automated systems that educate. Provide more value than you take. Question your assumptions and test often. Look to other industries for winning strategies to stand out from the crowd.
My courses are designed for individuals and business owners who strive for strategic vision, expertise in automation, funnel optimization, and create better marketing experiences. Just to highlight a few courses I have: traffic generation, landing page optimization,copywriting, email marketing, automation, customer success, and product launches.
Take a look at my courses below and see what interests you based on your current stage of business or drop me a note if you have any questions about growing your business.