Marketing Communication, Messaging and Creative Basics
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Marketing Communication, Messaging and Creative Basics

This course explores the basic elements of building a full yet simple communication plan.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2 students enrolled
Last updated 8/2017
English
Current price: $10 Original price: $75 Discount: 87% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 5 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Discover the basic elements of a communication plan, audience messaging chart, and creative brief.
  • Identify and understand the importance of each document and its use.
  • Explore the different ways to create these documents and then understand how to execute on them.
View Curriculum
Requirements
  • No advanced preparation or prerequisites are needed for this course.
Description

In this course we explore the basic elements of building a full yet simple communication plan that includes your marketing objectives, goals, audience, strategy, tactics, and measurement. We then create a simple audience messaging chart, which helps you build messaging that can take your audience from “awareness” to “understanding” to “taking action”.

Once you have these two documents completed, you go through the process of building individual creative briefs that help you create the different communication pieces you need such as a video, social media post, or white paper. These three elements of communication are crucial if you want to reach your audience with your communications. 

Who is the target audience?
  • Anyone interested in Marketing.
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Curriculum For This Course
14 Lectures
02:19:48
+
Introduction
9 Lectures 02:19:44


Target Audience
13:02

Strategy and Tactics
09:04

Awareness Tactics
08:36

Audience Messaging Chart
10:22

Transformation
06:31

Creative Briefs
11:00

Marketing Basics Continuous Play
01:09:51
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Supporting Materials
5 Lectures 00:03
Slides: Marketing Basics
00:00

Marketing Basics: Glossary/Index
00:00

Audience Messaging Chart
00:00

Creative Brief
00:00

Marketing Communication Strategy
00:00
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REVIEW AND TEST
0 Lectures 00:00

Review Questions: Marketing Basics

REVIEW QUESTIONS
5 questions

Final Exam: Marketing Basics

FINAL EXAM
8 questions
About the Instructor
Illumeo Learning
4.2 Average rating
63 Reviews
600 Students
159 Courses
Condensed and Efficient Courses for Busy Professionals

Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job.

Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination.

Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.

Don Schindler (Illumeo)
0.0 Average rating
0 Reviews
2 Students
2 Courses

As SVP of Digital Innovations for Dairy Management Inc., I'm helping transform the dairy industry (farmers, staff, and industry professionals) with the latest digital communications strategy and tools. 

My responsibilities range from implementing Salesforce CRM and connecting it to all of our digital platforms like Sitecore, Sharepoint and our email marketing system, Exact Target. We've also implemented a social business community using Salesforce Chatter and constructed a creative newsroom to help us, our business partners and farmers understand the conversations online and help us engage in them. We've also added an Amplification Center from Dynamic Signal.

I've also built a training department to teach our farmers and industry professional how to use social media to connect directly with our dairy-loving customers. We've taught over 10,000 people in the past 3 years.

And I love that my position because it keeps me on the cutting edge of technology but I’m always trying to figure out how these new technologies can benefit our communications and make us better leaders in the agriculture industry.

My past positions have helped out quite a bit as I used to manage University Communications at the University of Notre Dame as well as lead digital strategy and creative direction at digital marketing agency, MediaSauce.

But maybe you're interested more in my personal history. I've got some good stories.

Would you like to hear some good ones about my life on a submarine?  Yep, I joined the service right out of high school and poked holes in the Atlantic Ocean for four years. 

I've also got some crazy tales about slinging drinks in bars as I put myself through Mizzou and Notre Dame running various bars. 

Right now, the stories I tell the most are about my family and one of my favorite after work activities, riding my Harley.