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20 Years of Marketing Experience in 60 minutes or less.
Whether you want to take a first step towards a career in marketing or you are running your own business as an Entrepreneur this practical & crash course in Marketing will start helping you within an hour.
What you will learn?
By completing this course you should be able to:
-Learn marketing in the simplest term
-What should be your main focus while running your business
-How promotion activities can be done at shoestring budget
-How you can succeed at networking events
-Selling best practices and what not to do
-Step by step marketing plan
-Aim of all your promotion activities & how your mind works
-How to develop a compelling message for your product or service
-How to measure the results of your marketing efforts
Your course includes video and text lectures along with home work for your self reflection.
This course is ideal for:
Startups & Entrepreneurs
Coach and Consultants
Graduate, Sales professionals & Customer Service Executives who are interested in marketing as a career.
Artists and Creative
You don't need any previous qualifications or marketing experience. However, if you are working or have business experience, this marketing course will certainly help you put your learning into practical context.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
Introduction and WelcomePreview
|Section 2: Understanding Marketing Step by Step|
|Lecture 2||1 page|
This lecture explains about marketing & what should be the main focus of all the marketing activities.
This lecture explains that how Integrated market research at all stages of business is like an advance warning system & solutions how marketing research can be done.
This lecture explain the practical tips how promotion can be done at personal level with shoe string budget.
This lecture includes some of the offline promotion solutions.
This lecture include online promotion solutions.
This lecture includes best practices for selling and what sales professionals shouldn't do.
Distribution and Delivery
This lecture explain the importance of after sales service and why happy and satisfied customer is the best way to advertise about your business especially if you running a small business and have limited advertising and PR budget.
|Section 3: Simplified Marketing Plan|
Marketing Plan -Step 1
This lecture explain that why end results or your goals should be compelling.
This lecture explain about the importance of market research and provide you frame work for your business to collect information about your target customer so as to make your marketing campaign more profitable.
This marketing lecture will help you to decide compelling message for your business or service.
Marketing Plan- Step 4Preview
Marketing Plan -Step 5
Subodh Gupta is the author of the books "Search Engine Optimization Simplified" and "Marketing Simplified" and also the lead trainer at London School of Marketing and Public Relations.
He brings a wealth of knowledge and experience about business environment following a career in India where he worked for around 12 years an entrepreneur, an editor to a business journal, a guest professor to various MBA schools, a training consultant for The Times of India Group (India’s largest media group) and as a corporate trainer. He worked around 9 years in the UK as a freelance trainer and consultant.
He particularly enjoys facilitating training program in the area of Business, SEO, Social Media, Marketing, PR & Work Life Balance and linking them to business results.
His training experience spans from senior corporate level to journalist, to senior government officials, to MBA schools, to entrepreneurs, etc. Passionate about developing people skills, he brings fun and interactive learning to his training and is committed to help people achieve their aims and objectives.
Subodh has worked with a number of Indian and International corporate organizations such as:
Subodh has a Masters in Consultancy Management from CDC-BITS Pilani, India; Diploma in Public Relations (UK) and a Cert in the Training Practice from CIPD UK.
He is also a graduate CIVIL ENGINEER from Institution of Engineers India.
A keen yoga and meditation practitioner he has also trained number of celebrities in India and in the UK.
Subodh has been interviewed by various TV Channels and his views and articles appear regularly in magazines and newspapers in India and in the UK.