Crash Course in Marketing -Simplified 5 steps plan
4.3 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Crash Course in Marketing -Simplified 5 steps plan

Marketing certificate course step by step for Startups, Entrepreneurs, Coach, Artists, Sales Executives & Graduates.
4.3 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
500 students enrolled
Created by Subodh Gupta
Last updated 1/2015
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Develop 5 Steps Marketing plan for their business
  • Understand how they can succeed at networking events
  • Learn best Selling practices
  • Learn aim of their promotion activities
  • Learn promotion activities at shoestring budget
  • Develop a compelling message for their product or service
View Curriculum
Requirements
  • Interest in Marketing
Description

Overview:

20 Years of Marketing Experience in 60 minutes or less.

Whether you want to take a first step towards a career in marketing or you are running your own business as an Entrepreneur this practical & crash course in Marketing will start helping you within an hour.

What you will learn?

By completing this course you should be able to:

-Learn marketing in the simplest term

-What should be your main focus while running your business

-How promotion activities can be done at shoestring budget

-How you can succeed at networking events

-Selling best practices and what not to do

-Step by step marketing plan

-Aim of all your promotion activities & how your mind works

-How to develop a compelling message for your product or service

-How to measure the results of your marketing efforts

Course includes:

Your course includes video and text lectures along with home work for your self reflection.

This course is ideal for:

Startups & Entrepreneurs

Coach and Consultants

Graduate, Sales professionals & Customer Service Executives who are interested in marketing as a career.

Artists and Creative

You don't need any previous qualifications or marketing experience. However, if you are working or have business experience, this marketing course will certainly help you put your learning into practical context.

Who is the target audience?
  • This course is ideal for Startups & Entrepreneurs, Coach and Consultants, Artists and Creative and also Graduate, Sales Professional & Customer Service Executives who are interested in marketing as a career.
  • This course is probably not for you if you're already working at a senior marketing manager position.
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Curriculum For This Course
Expand All 16 Lectures Collapse All 16 Lectures 49:36
+
Introduction
1 Lecture 02:26
+
Understanding Marketing Step by Step
9 Lectures 27:22

This lecture explains about marketing & what should be the main focus of all the marketing activities.

What is Marketing?
1 page

This lecture explains that how Integrated market research at all stages of business is like an advance warning system & solutions how marketing research can be done.

Preview 04:18

Promotion
1 page

This lecture explain the practical tips how promotion can be done at personal level with shoe string budget.

Preview 05:43

This lecture includes some of the offline promotion solutions.

Promotion -Offline
04:33

This lecture include online promotion solutions.

Promotion -Online
04:43

This lecture includes best practices for selling and what sales professionals shouldn't do.

Sales
05:11

Distribution and Delivery
1 page

This lecture explain the importance of after sales service and why happy and satisfied customer is the best way to advertise about your business especially if you running a small business and have limited advertising and PR budget.

After Sales Services
02:54
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Simplified Marketing Plan
6 Lectures 15:48
Marketing Plan -Step 1
1 page

This lecture explain that why end results or your goals should be compelling.

Why people don’t feel motivated?
02:58

This lecture explain about the importance of market research and provide you frame work for your business to collect information about your target customer so as to make your marketing campaign more profitable.

Marketing Plan -Step 2
02:56

This marketing lecture will help you to decide compelling message for your business or service.

Marketing Plan -Step 3
02:58


Marketing Plan -Step 5
04:29
About the Instructor
Subodh Gupta
4.3 Average rating
4 Reviews
500 Students
1 Course
Corporate Trainer, Entrepreneur, Business Consultant

Subodh Gupta is the author of the books "Search Engine Optimization Simplified" and "Marketing Simplified" and also the lead trainer at London School of Marketing and Public Relations.


He brings a wealth of knowledge and experience about business environment following a career in India where he worked for around 12 years an entrepreneur, an editor to a business journal, a guest professor to various MBA schools, a training consultant for The Times of India Group (India’s largest media group) and as a corporate trainer. He worked around 9 years in the UK as a freelance trainer and consultant.

He particularly enjoys facilitating training program in the area of Business, SEO, Social Media, Marketing, PR & Work Life Balance and linking them to business results.

His training experience spans from senior corporate level to journalist, to senior government officials, to MBA schools, to entrepreneurs, etc. Passionate about developing people skills, he brings fun and interactive learning to his training and is committed to help people achieve their aims and objectives.

Subodh has worked with a number of Indian and International corporate organizations such as:

  • Sapient UK,
  • Bharat Petroleum Corporation Limited,
  • International Data Corporation, Oracle,
  • DFID UK,
  • Betfair Limited UK,
  • SAKATA,
  • Indian Farmers Fertilizer Cooperative Limited,
  • Delhi Management Association,
  • DSCL limited,
  • The Times of India,
  • Royal Aeronautical Society UK, etc.


Subodh has a Masters in Consultancy Management from CDC-BITS Pilani, India; Diploma in Public Relations (UK) and a Cert in the Training Practice from CIPD UK.
He is also a graduate CIVIL ENGINEER from Institution of Engineers India.

A keen yoga and meditation practitioner he has also trained number of celebrities in India and in the UK.

Subodh has been interviewed by various TV Channels and his views and articles appear regularly in magazines and newspapers in India and in the UK.