Marketing Basics for Helping Professionals
4.6 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
33 students enrolled
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Marketing Basics for Helping Professionals

Marketing a small practice for self-employed therapists or other helping professionals
4.6 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
33 students enrolled
Created by Jude Fay
Last updated 5/2017
English
Curiosity Sale
Current price: $10 Original price: $30 Discount: 67% off
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 22 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the basic principles of marketing
  • Describe their preferred clients
  • List at least three channels through which to attract their preferred clients
  • Understand the most important mind set shift required to succeed in self-employed practice
View Curriculum
Requirements
  • You should be able to use a pc at beginner level
Description

Therapists and other helping professionals are trained to work with their clients, but often, the training gives little or no direction about how to earn a living from their newly acquired skills, such as how to market and promote their services. 

If you are a self-employed therapist or a helping professional starting to promote and market your practice for the first time, this course is for you. I will teach you the basic building blocks to get you started with finding the clients you want for your practice. By leading you through some simple questions, I will guide you towards designing a marketing approach that works for you. I will also show you some of the common mistakes made by those promoting their services for the first time, and share the lessons I learned when I started my own therapy practice. 

Who is the target audience?
  • This course is for nearly or newly qualified therapists or helping professionals who want to market their practice
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Curriculum For This Course
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Introduction
1 Lecture 02:09
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Section 2: Why Promote my Practice?
1 Lecture 06:29

In this section students will consider the question of why they want to promote their practice. This question will help to motivate you, especially if you are coming to self-employment for the first time. 

Preview 06:29
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Section 3: Essential Principles of Marketing
1 Lecture 15:16
Essential Principles of Marketing
15:16
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First Steps In Marketing My Practice
1 Lecture 03:27
First Steps In Marketing My Practice
03:27
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Common Mistakes
1 Lecture 03:14
Common Mistakes
03:14
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Lessons Learned, FAQs and Downloads
1 Lecture 06:41
Lessons Learned
06:41
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The Internal Journey
1 Lecture 05:50
The Internal Journey
05:50
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FAQs, Bonus Materials and Downloads
2 Lectures 12:39

Bonus Lecture: How Close To The Source of Clients Are You?
10:13
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Conclusion
1 Lecture 02:13
Conclusion
02:13
About the Instructor
Jude Fay
4.6 Average rating
9 Reviews
33 Students
1 Course
Author, Psychotherapist, Chartered Accountant and Coach

The instructor, Jude Fay, is a practising counsellor and
psychotherapist in Co Kildare, Ireland. She is also a Chartered
Accountant. She brings her broad experience and practical good sense to
the support of therapists who may love their client work but struggle
with the business aspects of starting and running a self-employed practice.
Jude’s philosophy is that helping clients does not need to be
inconsistent with earning a living. Jude provides information and
support to therapists through her blog, a regular e-newsletter, workshops and in one to one work. Her work spans both the practical business aspects of therapy practice and the emotional and psychological issues that get in the way.