Therapists and other helping professionals are trained to work with their clients, but often, the training gives little or no direction about how to earn a living from their newly acquired skills, such as how to market and promote their services.
If you are a self-employed therapist or a helping professional starting to promote and market your practice for the first time, this course is for you. I will teach you the basic building blocks to get you started with finding the clients you want for your practice. By leading you through some simple questions, I will guide you towards designing a marketing approach that works for you. I will also show you some of the common mistakes made by those promoting their services for the first time, and share the lessons I learned when I started my own therapy practice.
The instructor, Jude Fay, is a practising counsellor and
psychotherapist in Co Kildare, Ireland. She is also a Chartered
Accountant. She brings her broad experience and practical good sense to
the support of therapists who may love their client work but struggle
with the business aspects of starting and running a self-employed practice.
Jude’s philosophy is that helping clients does not need to be
inconsistent with earning a living. Jude provides information and
support to therapists through her blog, a regular e-newsletter, workshops and in one to one work. Her work spans both the practical business aspects of therapy practice and the emotional and psychological issues that get in the way.