Marketing Automation MasterClass 2018 - B2B, Blogging & B2C
4.1 (49 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,287 students enrolled

Marketing Automation MasterClass 2018 - B2B, Blogging & B2C

Build Your Sales Funnel, Drip Email Marketing Campaigns, Autoresponder & List Building Database in a Week for Free
4.1 (49 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,287 students enrolled
Created by Lance Wills
Last updated 1/2018
English
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Current price: $11.99 Original price: $194.99 Discount: 94% off
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This course includes
  • 2 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Students will LEARN, EXPERIENCE & BUILD their entire Marketing Automation program in this course (the only course of its kind!)
  • Students will implement the a Full-Featured Marketing Automation Platform w/ CRM for FREE (up to 200 Contacts) - Start building your email list!

  • Experience what it's like going through an actual "Best Practices" Sales Funnel

  • Architect their own Sales Funnel for their blog or business, including mapping content to each phase of the Buyer Journey, and draft persuasive email copy that get's through SPAM bots & get's read
  • List all of the Assets that they will need to create to fuel their Marketing Automation Sales Funnel
  • Speak intelligently to marketers, executives, salespeople and customers about Marketing Automation and list-building
  • Explain the following terms: Marketing Automation, Sales Funnel, Drip Email Campaign, Lead Nurturing, Landing Page, Lead Magnet, Trip-wire, Landing Page, Thank You Page, & More...
  • Create appealing content as a freebie "Offer" that will entice Prospects to share their email address, so you can build your list NOW!
Requirements
  • Students should have some familiarity with Digital Marketing, although this course will briefly introduce concepts if they don't
  • Students should have the desire to implement their own Marketing Automation Sales Funnel and start building their own email list
  • [Optional] Students should have their own hosted website and access to the CPanel if they are ready to implement their own Marketing Automation infrastructure on their website
Description

*** Now includes your Free Marketing Automation Tool Trial (AKA Autoresponder) ***

B2B, B2C, Blogger, or Enterprise - You Need Marketing Automation (and this course)!

*** NOTE: This is not a DIGITAL MARKETING course, although some principles are covered. For example, you will not learn how to create headline copy that entices a B2B prospect to click on your ad, but you will learn the fundamental components that you need to build for your sales funnel, including an acquisition source, Landing Page, Lead Magnet, Form, Email Nurture Campaigns, Sales Page, etc.). If you have questions, please message me Lance@LanceWills.com ***

Whether you are a B2B, B2C, Blogger or Enterprise, building Funnels powered by Marketing Automation (MA) is absolutely critical to improving conversions, multiplying your efforts, and driving more revenue to your bottom line from leads you already have (you'll also learn how to get MORE leads). 

Now you can implement your own Marketing Automation system for FREE by taking this course. That's right, I share the Marketing Automation tool that I use for Bloggers, B2B & B2C, which offers a free full-feature trial (*up to 200 Contacts). Not an AFFILIATE OFFER, totally free, no strings attached. I LOVE THIS TOOL!!! This little-known tool includes great features, like:

  • Send all your email nurture campaigns from directly in the tool - no need to connect an ESP, like MailChimp to LeadPages (Simplify your marketing stack!)

  • Create your landing pages, forms, & email nurture campaigns quickly - Avoid creative hiccups (Save Time!)

  • Includes beautiful Email and Landing Page templates - No need to pay for a separate landing page tool (Save $$$!)

  • Lightweight CRM included - Manage all your contacts, companies, & create Tags (Avoid investing in a full CRM until you have to!)

  • Live Chat Tool included - Convert Visitors when they are on your site (No need to invest in yet another tool!)

  • Clickstream tracks visitors as they click around your website - Understand your visitor's experience, tripping points & gain insights!

  • Plus, I walk you step-by-step through integrating your free MA tool onto your WordPress site in just 15 minutes (*Cpanel access required)


So, what excuse do you have NOW from starting to collect email addresses, grow your list, and launch your email nurturing program?

Get ready for your MASTERCLASS and you'll be a Marketing Automation Professional in no time. 

This course is divided into THREE information-rich Sections & you can start the course in ANY SECTION - Adapts to your learning style!

  1. LEARN - Understand MA terms, technology, and the elements you'll use to build your lead nurture program 

  2. EXPERIENCE - Go through a simplified MA funnel; Feel how we build TRUST and turn leads into buyers (This is a MUST!

  3. BUILD - Implement your MA/Autoresponder into your website, build your assets, and FINALLY launch your list building program! 


In this course, you will learn

  • How Marketing Automation works, and why you need it using examples from B2B, B2C, Blogging and Enterprise 

  • Marketing Automation terminology: Trip Wire? Lead Magnet? Nurturing? - You'll learn it all! 

  • Step-by-Step how to build your first "Sales Funnel" and the minimum proven 4 phases critical to your success! 

  • What types of content work best in each phase of your Funnel 

  • How to build out an entire Marketing Automation system, regardless of your MA tool 

  • "Action Items" at the end of Lessons help you make progress (Project Based, not just theory

  • Which content performs best for each phase of the Buyer's Journey (Awareness, Consideration, etc.) 

  • B2B Blogger Funnel examples (simple and complex) so you can understand the difference and get up and running fast 

  • Advanced topics for Enterprise, including: Lead Scoring, Lead Grading, Automation Trees, more...


*** Bonus Items *** Include Growth Hacking secrets that will drive traffic into your Funnel for FREE... and much, Much, MUCH more!

 

A Proven System Taught By A Proven Marketer, A Proven Teacher 

I've used the information taught in this course as Head of Marketing at a Silicon Valley startup to convert thousands of B2B customers, double conversion rates, and even increase Onboarding activation 250% through a Nurture campaign. So, I know these principles work.

You know that you need to build your email list, but first you need to implement all of the Marketing Automation plumbing, flow and assets. In this course, you'll FINALLY get it ALL done!


Who this course is for:
  • B2B, Bloggers & B2C businesses who want to greatly improve the efficiency of their business, capture more Leads, and make more money from every Lead
  • People who are new to Marketing Automation and want to learn why every business needs it
  • Business professionals who will be working with Marketing Automation in their job (or future job) and want to get up to speed quickly
  • Blog owners who want to start building their email list, and put their lead nurturing on cruise control
  • Anyone who knows they need to "Build their Email List" but haven't gotten around to it, until now; you will get your list-building infrastructure in place ASAP
Course content
Expand all 61 lectures 01:44:47
+ Introduction: How To Take This Course - Get Your F3 Funnel BLUEPRINT to Start!
2 lectures 02:16

Download this companion checklist BLUEPRINT (optional) to see every asset that you need to create to populate your funnel and drive your Marketing Automation engine.  This is the same path that I followed to build the Funnel and MA program that you will experience in Section 2: Experience. Print out this guide and check the items off as you create them. This guide made a HUGE difference in my progress and I know it will help you too!

Preview 01:03
How to Take This Course - Section I, II, or III. Start Where You Like and GO!!!
01:13
+ Learn
44 lectures 01:12:01
01 - Marketing Automation Fundamentals
07:01
01 - * Action Item * - Marketing Automation Fundamentals
00:26
02 - Personas
02:25
02 - * Action Item * - Personas
00:45
03 - Stages
01:55
03 - * Action Item * - Stages
00:29
04 - Funnel
05:07
04 - * Action Item * - Funnel
00:43
06 - Content Marketing
03:48
06 - *** Bonus Item *** - Content Marketing
00:13
06 - * Action Item * - Content Marketing
00:33
07 - Lead Magnet
03:14
07 - * Action Item * - Lead Magnet
00:16
08 - Landing Page
02:32
08 - *** Bonus Item *** - Landing Page
00:49
08 - * Action Item * - Landing Page
00:26
09 - Sign-up Forms
03:59
09 - * Action Item * - Sign-up Forms
00:29
10 - Call To Action
01:06
10 - * Action Item * - Call To Action
00:12
11 - Autoresponders: Campaigns & Broadcasts
02:38
12 - Drip Email Campaigns & Sequences
06:24
12 - *** Bonus Item *** - Drip Email Campaigns & Sequences
00:56
12 - * Action Item * - Drip Email Campaigns & Sequences
00:38
13 - Tip Wire
02:05
13 - *** Bonus Item - Trip Wire
00:22
13 - * Action Item * - Trip Wire
00:26
14 - Automations
03:08
14 - * Action Item * - Automations
00:08
15 - Thank You Page
01:27
15 - * Action Item * - Thank You Page
00:25
16 - Lead Scoring
02:02
16 - * Action Item * - Lead Scoring
00:33
17 - Lead Grading
03:05
17 - * Action Item * - Lead Grade
00:27
18 - Customer Relationship Management (CRM)
01:44
18 - * Action Item * - Customer Relationship Management (CRM)
00:12
19 - Alerts & Notifications
01:56
19 - * Action Item * - Alerts & Notifications
00:39
20 - Clickpath
01:21
20 - * Action Item * - Clickpath
00:15
+ Experience
14 lectures 15:21
02 - The Funnel
01:12
03 - The Acquisition
00:42
04 - * Action Item * - The Acquisition
00:15
05 - The Content Marketing & Lead Magnet
00:51
06 - The Form & Thank You Page
00:46
07 - * Action Item * - The Form & Thank You Page
00:19
08 - The Drip Email Campaign
01:19
09 - * Action Item * - The Drip Email Campaign
00:08
10 - Lead Magnet
00:44
11 - * Action Item * - Lead Magnet
00:31
12 - The Sales Page
00:35
13 - * Action Item * - The Sales Page
00:15
14 - The Conversion
00:24
+ Build
1 lecture 15:09

A MASTERCLASS in Marketing Automation wouldn't be complete without having you get your hands dirty by implementing your own MA tool. In this Section, you'll implement your own Marketing Automation tool for absolutely free. Start creating your Conversion Forms, Landing Pages, and Email Nurture Campaigns, then start sending your emails within a few days. In BUILD, you will finally get it done!

01 - Implement Your Free Marketing Automation Tool
15:09