Marketing Automation for Startups
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This course is designed specifically for startups interested in using marketing automation. Mautic helps startups create landing pages to collect interested users, enroll users in a beta program, communicate through email and social media with those users, and collected valuable feedback which will ultimately be used to improve their product.
We understand startups have limited time. The entire idea behind marketing automation is to make life easy by automating as much of the marketing and engagement process as possible. We made this course short and sweet. Videos are approximately 5 minutes each and show clear step-by-step instructions for every step.
You should take this course to learn how to implement a strong email list of potential users, run a successful beta program, and collect feedback on improving the product - all done automatically and with minimal effort.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Getting Started|
This first lesson will review the basics of marketing automation, how they could be applied to a startup environment and what benefits a startup will see by implementing marketing automation and specifically Mautic.
An Overview of MauticPreview
|Section 2: Workflow Specifics|
In this lesson we'll create a lead list to collect and organize our potential beta users.
This lecture walks through the steps necessary to create a form for collecting information from interested users.
Next we create a landing page that will contain the form we created in Lecture 3.
This is an alternate method for creating a landing page by using a CMS system and a Mautic plugin. You will need to use a CMS platform, in this example we will implement through WordPress.
We will create the emails you will send your users at various stages throughout the beta program. In this session we will create the basic emails that Whistler will use.
An asset is your "app" or your service you provide. In this session we will add Whistler's app and explore the benefits of using Mautic for managing assets.
We will create the campaign used to interact and engage with your beta users. This involves the automated process of enrolling users in the beta program, emailing the beta users, and collecting feedback.
|Section 3: Review|
This lecture is quick. We will review the steps we've covered necessary for a startup to use marketing automation.
Mautic is a powerful, free and open source marketing automation tool everyone can use to effectively communicate with their audience and market their products and services by improving their lead generation, nurturing, and tracking as well as email marketing, asset management and a variety of other useful add-ons.
Allyde provides support and services related to Mautic and has a deep interest in seeing the Mautic community expand and grow. Our team of experts dedicates hundreds of man hours to the Mautic project.
This series is organized and narrated by David Hurley, the founder of Mautic and CTO of Allyde. His background gives him a superb knowledge of the product and how to make Mautic work within any environment.