Content Marketing
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Content Marketing

Content marketing for business is key to sales and brand messaging. Learn content tips here.
3.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
338 students enrolled
Created by Brian Dale
Last updated 3/2015
English
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Current price: $10 Original price: $20 Discount: 50% off
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Includes:
  • 6 hours on-demand video
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Teach students to effectively plan article strategy
  • Learning industry specific keyword selection for topics
  • Online article distribution best practices
  • Sourcing 'pay for content' source
View Curriculum
Requirements
  • DSL Internet Connection
Description

Marketing articles can serve a variety of purposes for online brand marketing and company reputation management. Chief among these benefits is increasing company (website) visibility and establishing credibility within industry circles. With that said, article marketing, more commonly known as 'content marketing', can immediately launch both local and global businesses into profitability!

Planning, writing and posting articles online has the following, IMMEDIATE, benefits;

  • Increases sales messaging within search (Google, Yahoo and Bing)
  • Helps achieve high search engine rankings for industry specific topics
  • Allows content to multiply across search, social media websites and industry forums through 'share' social features
  • Drives traffic to a website and increases conversions
  • Establishes credibility and industry expertise - more simply put; marketplace trust!
  • Increases profitability through geo-targeted traffic visits to business site
  • Allows immediate market penetration

and many more benefits! Further - there are many websites which will PAY CASH for articles submitted to their customers. We teach this, among many more article market specific topics in this course so join us today!


Free Video Viewers - to view in best quality which is 720HD, once video is launched, go to bottom right area of video player and switch from '360' to 720HD.

Who is the target audience?
  • General
  • Small Business
  • Entrepreneurs
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Curriculum For This Course
Expand All 68 Lectures Collapse All 68 Lectures 07:10:44
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Marketing Article Opening Lecture
1 Lecture 03:24

In this opening lecture, we give an overview of our course; Article Marketing for Profits.

Preview 03:24
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Search Engine Content Overview
10 Lectures 01:03:59

In this video tutorial lecture, we give an overview of content strategies as search engines are concerned.

Google, Yahoo and Bing Placement
09:09

Every area of content strategy must be examined including micro-content posting websites as taught in this video tutorial lecture.

Social Media Update Content
08:44

Since the Google Panda and Penguin updates, most article directories have become irrelevant to your search engine article marketing goals...except THESE!

Article Directories
08:20

Among the best known and highest ranked websites, ALWAYS, are Wiki sites. We briefly review, for article marketing purposes, key points and benefits in this video tutorial lecture.

Preview 07:14

In this video tutorial lecture, we take a brief look at PDF Search engines and their value within article marketing.

PDF Search Engines
07:22

Document upload websites; not to be confused with document sharing sites (exclusively) offer the opportunity to showcase expertise using strategic article marketing as taught in this video tutorial.

Preview 09:25

Gain industry recognition by marketing expertise in communities called forums!

Forum Content
07:07

Video transcripts are an EXCELLENT source of content for article marketing as taught in this video tutorial lecture.

Video Transcripts
06:38

Here are more PDF Search Engines for research! Please download

Course Extra - PDF Search Engines
12 pages

Here are other document upload websites to MULTIPLY content! Please download.

Course Extra - Document Upload Directories
2 pages
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Keyword Research
14 Lectures 01:49:21

In this video tutorial lecture, we give a brief overview of this section called Keyword Research.

Preview 03:54

The Google Keyword Planner has replaced popular keyword tool; Google External Search. In this video tutorial, we introduce you to this new tool to mine keywords for articles.

Google Keyword Planner Intro
09:43

In this video tutorial, we give a brief overview of how to find keywords.

Google Planner - Finding Keywords
07:59

Monthly search volume is critical to understanding the landscape and most of all, keyword choice.

Google Planner - Monthly Search Volume
05:45

Competitive landscape is critical to understand for article marketing success as taught in this video tutorial.

Google Planner - Competitive Overview
07:10

Understanding long tail versus short tail keywords is explained in this video tutorial lecture.

Short Tail vs. Long Tail Keywords - Part 1
09:12

Learn, in this video tutorial lecture, what identical and fraternal twin keywords are and why they matter.

Short Tail vs. Long Tail Keywords - Part 2
08:27

Identical and Fraternal Twin Keyword Groupings will bring a higher level of consistency to any marketing effort as learned in this video lecture.

Identical-Fraternal Twin Keywords
08:27

Grouping Keywords, once identical and fraternal strings are identified, is taught in this video tutorial lecture.

Preview 08:53

We will aggregate more keywords in this video tutorial lecture.

Preview 03:55

Keyword Eye is another keyword research tool deserving of consideration for research purposes.

Keyword Eye Intro
09:30

Here are other best practices for Keywordeye.com.

Preview 10:52

If students DO NOT get distracted by the OUTRAGEOUS CLAIMS of rankpay.com paid services, they have a really great Keyword Research Tool!

Rank Pay Intro
08:22

In this video tutorial lecture, we give final thoughts on Rankpay.com

Rankpay Closing Thoughts
07:12
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Article Marketing Plan
5 Lectures 25:33

In this video tutorial lecture, we give an overview of basics planning for article marketing.

Plan Overview
06:04

Learn what a master post is and why it is important in this video tutorial lecture.

Master Post Explained
09:05

In this video tutorial lecture, we demonstrate, for students, how to evaluate strategy.

Article Strategy Post 2-5
05:58

In this video tutorial lecture, we teach students how to evaluate article strategy.

Preview 04:26

Download this template and use for your article marketing planning!

Course Extra - Article Marketing Planning Example
7 pages
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Quick Start Article Sites
12 Lectures 51:59

In this video tutorial lecture, we give tips on what to AVOID for successful article indexing on Wikihow.

Preview 05:41

Achieving great on Wikihow and search engine rankings begin with a properly titled, industry specific username as taught in this video tutorial lecture.

Optimized Sign up
05:23

Following up an optimized sign up must be an EXACTLY MATCHING, keyword article title.

Creating Article Titles
05:24

Following optimized usernames and article titles (by keyword), opening intro text must have industry specific keywords IN THE FIRST SENTENCE as taught in this video tutorial.

Intro Text
05:45

Learn to insert images to improve look and feel of articles on Wikihow.

Image Insertion
05:05

Learn easy assets insertion step in this video tutorial lecture.

Insertion Steps
04:19

Videos add great value and credibility to your expertise as taught in this video tutorial.

Video and Warning Features
06:32

Categories and citations allow article marketers to define subject matter as well as receive backlink traffic and SEO value!

Category and Citations - Part 1
03:25

In this lecture, we review the final article on Wikipedia.

Category and Citations - Part 2 - Final Review
07:00

Students - we have a WINNER and you can too!

Preview 03:25

Please download this video code to use on Wikihow.

Wikihow Video Code Download
1 page

Download this document and use these websites to spread your quick article launch campaign!

Course Extra - Wikihow Like Website(s) Download
15 pages
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Forum Article Marketing
6 Lectures 24:55

In this video tutorial lecture, we give an overview of the forum article marketing environment.

Forum Overview
06:38

In this video tutorial lecture, we teach proper set up (formatting) on forums for articles.

Article Set up - Part 1
04:24

In this video tutorial lecture, we teach proper set up (formatting) on forums for articles.

Article Set up - Part 2
05:59

Tags and categories are critical for strategic placement of content as learned in this lecture.

Tags and Categories
04:28

In this video tutorial lecture, we give a final overview of article marketing in forums.

Review
03:26

Whatever your industry topic, there is probably of forum to market your expertise within. Download this directory!

Course Extra - Forum Directory List
1 page
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EZINE Directories
7 Lectures 32:38

Ezines, better known as Article Directories, can easily create website traffic to products and services as learned in this video lecture.

Ezine Overview
06:11

Signing up, although easy, must be understood in the larger context of article theme creation as taught in this video tutorial.

Signup Part 1
03:43

In this video tutorial lecture, we conclude signup and review it as well as beginning the process of launching an article.

Signup Part 2
05:13

In this video tutorial lecture, we continue creation our first Ezine article.

Article Creation Part 1
04:54

In this video tutorial lecture, we finish creating our article.

Article Creation Part 2
03:36

Submit Articles is the final step as taught in this video tutorial lecture.

Submit Articles
09:01

Write other articles and spread your message with this download!

Course Extra - Article Directory List
13 pages
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News Articles Websites
5 Lectures 24:36

Yahoo Voices is a network of MILLIONS of readers which offers both immediate readership but also HIGH search indexing for your topic. In this video tutorial lecture, we give a brief overview.

Yahoo Voices Overview
07:02

Critical to establishing subject matter expertise is formatting correctly as taught in this video lecture.

Article Formatting
05:18

Master categorizing content in this video tutorial lecture.

Categories and Images
06:13

When all is complete, it is now time to first review and then publish!

Publishing
06:03

Here are other 'Content Mill' websites to publish content to DRIVE TRAFFIC!

Course Extra - Sites Similar to Yahoo Voices
2 pages
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Sites Which Pay Writers for Submitting Articles
6 Lectures 26:22

In this video tutorial lecture, we teach students an overview of websites which can earn money for submitting posts.

Blogging Dot Com
08:06

If there is any website, worldwide which offers a 'quick start' money making opportunity, it is Fiverr.com!

$75% OF Fiverr Home Based Business Course HERE!

Fiverr Dot Com
07:03

Odesk in the # Freelance website and offers a great opportunity to make money writing.

Odesk
07:09

Although largely unknown, this website offers quick start opportunities for freelance writers.

Freelance Writing Gigs
04:04

Download this document!

Course Extra - Sites Like Blogging.org
1 page

Here are other websites to Freelance write for profits!

Course Extra - Freelance Writing Sites for Profit Directory
3 pages
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Document Upload Websites
1 Lecture 09:26

In this video tutorial lecture, we give an overview of document upload websites for your articles!

Document Website(s) Upload Overview
09:26
1 More Section
About the Instructor
Brian Dale
4.2 Average rating
133 Reviews
9,614 Students
27 Courses
Internet Marketing Tutor

Brian Dale specializes in teaching numerous areas and disciplines in online
marketing for entrepreneurs and small businesses. He believes an effective
online marketing plan must be centered around industry specific
geo-targeted keyword strategies as well as executed through use of Internet
marketing best practices.

With each new product and service launch, entrepreneurs must have an
effective strategy which must extend well beyond their website. Key to
realizing traffic and sales goals are the 12 Pillars of online marketing
which are;

1. Website hierarchy, navigation and design

2. Organic search rankings (Seo)

3. Video Marketing

4. Paid Search Advertising

5. Social Media SEO

6. Mobile Marketing

7. Optimized Content Creation and distribution

8. Direct Call to Action

9. Sales funnel management

10. Email & APP Marketing

11. Back Link Strategies

12. APPS

Every area of our curriculum benefits students by teaching how to gain
immediate as well as long-term brand recognition using tools available.
This is indeed a true saying -*"If entrepreneurs and small businesses
aren't effectively managing their online brand messaging, someone else will
and should a market niche not be filled by you, another will come along and
do so"*!

Browse through our courses below and sample our FREE course previews
offerings but more importantly - *JOIN US TODAY*!