Marketing Accelerator - one stop guide to marketing

Learn marketing theories, concepts and practical skills to enable you to create and apply successful marketing plans.
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  • Lectures 10
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2014 English

Course Description

Are you thinking of studying a CIM qualification but want to enter at a higher level? Are you currently working alongside marketers and want to up improve your own knowledge and expertise? Perhaps you are even looking to leapfrog into the marketing arena and want a foundation to kick start this? If you have answered ‘yes’ to any of these questions then the Marketing Accelerator short course could be for you.

Covering core marketing theory and fundamental ideas, the Marketing Accelerator course will provide you with:

  • The knowledge and skills to apply marketing concepts
  • The course also explores the role of the marketing audit and provides guidance on how to analyse an organisation’s internal and external environment.
  • An understanding of auditing, it is crucial to then develop a marketing strategy that takes into consideration the organisation’s core aims and objectives
  • Communication is the visible element of marketing and is what most people think of when they consider ‘marketing’ as a concept or a discipline.
  • The Accelerator introduces the different communication theories and explains how they can be incorporated into an overall marketing strategy.
  • You will also explore the different types of marketing including Transactional Marketing (the ‘traditional’ sales approach focused on generating volume sales) and also Relationship Marketing which seeks to create profitable relationships with customers and stakeholders
  • The core concepts and principles of marketing are applicable to all areas of business from fast moving consumer goods (FMCG) to business-to-business (B2B), Not-for-Profit organisations and international contexts.
  • Unmeasured and inaccurate marketing activity is waste of valuable resources.

This short course provides you with the knowledge needed to understand this fundamental area of business. Research and Information helps marketers to make better decisions, both short- and long-term and will help make sure that your marketing activities result in the desired return on investment and furthermore, give you the power to push your brand further.

What are the requirements?

  • A computer and internet

What am I going to get from this course?

  • Understand definitions of marketing and what they really mean
  • Marketing orientation and what it means for organisations
  • The role of marketing as both a function and a philosophy
  • An introduction to some key concepts
  • Outline the Marketing Planning Process
  • Understand the need for audit and analysis before embarking on the planning process
  • Outline the different kinds of audit which an organisation may wish to undertake
  • Apply the key audit and analysis tools
  • Develop corporate and marketing objectives that are informed by the marketing audit and analysis, and internal organisational factors.
  • Identify the factors that influence marketing strategy
  • Understand and be able to apply tools and models that can assist in the process of strategy development
  • Define and discuss the concepts of Segmentation, Targeting & Positioning (STP)
  • Evaluate alternative approaches to STP
  • Discuss the key elements of product, price, promotion and place and their role in the marketing mix.
  • Be aware of the three additional elements of the extended marketing mix and understand their relevance to service marketing.
  • Outline the customer buying processes for both B2C and B2B markets
  • Describe communications models, i.e. how communications work
  • Develop a branding strategy
  • Devise a communications strategy – push, pull and profile
  • Describe the Communications Mix
  • Be aware of the concept of Integrated Marketing Communications
  • Define Customer Relationship Management (CRM)
  • Appreciate how organisations can use CRM to improve profitability through loyalty
  • Describe The Service Quality model (SERVQUAL)
  • Analyse the SERVQUAL ratings for an organisation to identify actions for improvement
  • Apply marketing approaches in different sectors including fmcg, business-to-business, large capital projects, SMEs and the not-for-profit sector
  • Outline some key International Marketing concepts
  • Outline the basic principles of evaluation
  • Develop a robust measurement system
  • Discuss the key elements of forecasting
  • Appreciate the nature of investment decision making techniques
  • Appreciate the differences between data, information and knowledge
  • Outline the types, methods and sources of research
  • Develop research objectives and identify appropriate collection methods
  • Present data in a variety of ways
  • Understand the importance of an effective MkIS

What is the target audience?

  • This course is designed for students starting out in the marketing world or that want to start a CIM course but at a higher level

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: A basic introduction to some key concepts.
14:54

What is marketing?

Section 2: Explore the role of the marketing audit
17:48

Auditing & Analysis

Section 3: Developing a marketing strategy
11:24

Strategy Development

Section 4: Define and discuss the concepts of Segmentation, Targeting & Positioning (STP)
Segmentation Targeting and Positioning
16:18
Section 5: The key elements of product, price, promotion and place.
The Marketing Mix
16:21
Section 6: Communications models and customer buying processes for B2C and B2B
Marketing Communications
20:51
Section 7: Defining Customer Relationship Management (CRM).
Relationship Marketing and Service Delivery
08:05
Section 8: Apply marketing approaches in different sectors including fmcg, B2B, SMEs etc...
Marketing in Different Scenarios
09:06
Section 9: Outline the basic principles of evaluation.
Evaluation and Control
11:58
Section 10: Types, methods & sources of research.
Marketing Research and Information
13:02

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Instructor Biography

Tricia Wiley, Marketing & Sales Specialists

Oxford College of Marketing is one of the leading marketing colleges with 16 Study Centres across the UK and Distance Learning students who come to us from across the world.

Oxford College of Marketing is a private marketing college owned and managed by marketers for marketers. Our management team are all senior marketing professionals with considerable professional marketing department experience. We are passionate about delivering great marketing and the provision of outstanding marketing training. And that drives our high standards in customer service, staffing, course materials and flexible programmes.

Target audience: Basic to intermediate. Marketing professionals, Executives, CIM Students, Anyone who needs to enhance their knowledge on digital marketing tools and techniques.

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