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Are you thinking of studying a CIM qualification but want to enter at a higher level? Are you currently working alongside marketers and want to up improve your own knowledge and expertise? Perhaps you are even looking to leapfrog into the marketing arena and want a foundation to kick start this? If you have answered ‘yes’ to any of these questions then the Marketing Accelerator short course could be for you.
Covering core marketing theory and fundamental ideas, the Marketing Accelerator course will provide you with:
This short course provides you with the knowledge needed to understand this fundamental area of business. Research and Information helps marketers to make better decisions, both short- and long-term and will help make sure that your marketing activities result in the desired return on investment and furthermore, give you the power to push your brand further.
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Certificate of completion.
|Section 1: A basic introduction to some key concepts.|
What is marketing?
|Section 2: Explore the role of the marketing audit|
Auditing & Analysis
|Section 3: Developing a marketing strategy|
|Section 4: Define and discuss the concepts of Segmentation, Targeting & Positioning (STP)|
Segmentation Targeting and Positioning
|Section 5: The key elements of product, price, promotion and place.|
The Marketing Mix
|Section 6: Communications models and customer buying processes for B2C and B2B|
|Section 7: Defining Customer Relationship Management (CRM).|
Relationship Marketing and Service Delivery
|Section 8: Apply marketing approaches in different sectors including fmcg, B2B, SMEs etc...|
Marketing in Different Scenarios
|Section 9: Outline the basic principles of evaluation.|
Evaluation and Control
|Section 10: Types, methods & sources of research.|
Marketing Research and Information
Oxford College of Marketing is one of the leading marketing colleges with 16 Study Centres across the UK and Distance Learning students who come to us from across the world.
Oxford College of Marketing is a private marketing college owned and managed by marketers for marketers. Our management team are all senior marketing professionals with considerable professional marketing department experience. We are passionate about delivering great marketing and the provision of outstanding marketing training. And that drives our high standards in customer service, staffing, course materials and flexible programmes.
Target audience: Basic to intermediate. Marketing professionals, Executives, CIM Students, Anyone who needs to enhance their knowledge on digital marketing tools and techniques.