Business Strategy: Find out your revenue potential in 15 min

A 15-minutes crash course on how to estimate your potential revenue, and to accurately understand your market size.
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1,015 students enrolled
Instructed by Jeannie Chan Business / Strategy
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  • Lectures 15
  • Length 36 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

Why is Market Sizing important to understand?

If you're a product manager or if you're a business owner - one of the first things you need is to get a handle of how much you can realistically make.

There is a systematic way to answer this question. It's not "I hope to make $100K". Banks do not loan to "hopes". Venture capitalists do not write checks to "hopes". Management does not promote based on "hopes".

You need to quantify the market size and show what your potential revenue may be.

In this crash course, we'll go through the basic principals of market sizing. What are some common mistakes to avoid, and what are some guiding principals. We will use examples and exercises to make the concepts come to life.

Once you understand how to accurate estimate your opportunity, you can much more easily secure the funding you need to take your project to the next level!

What are the requirements?

  • Basic math and Excel spreadsheet skills will help
  • Access to internet for basic internet research

What am I going to get from this course?

  • Estimate their potential revenue
  • Estimate the potential size of their user base
  • Be better armed with revenue potential in order to seek funding for projects

Who is the target audience?

  • Business owners
  • Product managers
  • Brand managers
  • Entrepreneurs
  • Anyone who wants to better understand how to estimate business potential

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome to class!
Section 2: Understanding Market Sizing
Introduction to Market Sizing
Marketing sizing example
Spreadsheet setup example
Section 3: Put the knowledge in practice
Check your understanding
Homework project - size the potential market for an app
Homework project solution
Homework project next step - estimating the app's revenue potential
Homework project spreadsheet setup
Downloadable Reference
3 pages
Course wrap up
Office Hours
Section 4: Bonus Materials

Able to define your target market is a vital to being able to accurately estimate your market potential. In this bonus video, we highlight some basics on how to define your target consumer. This is a preview of the course "Branding Basics: Build a brand strategy in 3 simple steps!" available here on Udemy.


Driving demand is an important part of realizing your market potential. In this bonus video, we provide an overview for a framework on how to drive consumer demand. This is a preview of the course "Marketing Strategy: Why are they not buying your product?" available here on Udemy.


Another key to securing funds is to be able to define your brand. In this bonus video, we highlight a way to build your brand. This is a preview of the course "Branding Basics: Build a brand strategy in 3 simple steps!" available here on Udemy.

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Instructor Biography

Jeannie Chan, Brand Manager / Strategy Consultant

I'm Jeannie Chan, a branding and marketing specialist based in New York City. I work full-time marketing million-dollar brands, and do pro-bono consulting and marketing for non-profit organizations. I have been a marketer for over a decade, with experience in a variety of industries. I have worked in categories ranging from pet food to electronics. My expertise and knowledge are based on my experience working with / for entrepreneurs, non-profit organizations, and Fortune 500 companies. Along the way, I picked up quite a few tricks of the trade. Now, I hope to share them with you here on Udemy.

I got my MBA concentrating in Brand Management from Washington University in St. Louis. During the day, I'm a Senior Brand Manager for a Global Fortune 500 company. In my free time, I eat my way around New York City.

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