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Why is Market Sizing important to understand?
If you're a product manager or if you're a business owner - one of the first things you need is to get a handle of how much you can realistically make.
There is a systematic way to answer this question. It's not "I hope to make $100K". Banks do not loan to "hopes". Venture capitalists do not write checks to "hopes". Management does not promote based on "hopes".
You need to quantify the market size and show what your potential revenue may be.
In this crash course, we'll go through the basic principals of market sizing. What are some common mistakes to avoid, and what are some guiding principals. We will use examples and exercises to make the concepts come to life.
Once you understand how to accurate estimate your opportunity, you can much more easily secure the funding you need to take your project to the next level!
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Welcome to class!|
|Section 2: Understanding Market Sizing|
Introduction to Market SizingPreview
Marketing sizing examplePreview
Spreadsheet setup examplePreview
|Section 3: Put the knowledge in practice|
Check your understanding
Homework project - size the potential market for an app
Homework project solution
Homework project next step - estimating the app's revenue potential
Homework project spreadsheet setup
Course wrap up
|Section 4: Bonus Materials|
Able to define your target market is a vital to being able to accurately estimate your market potential. In this bonus video, we highlight some basics on how to define your target consumer. This is a preview of the course "Branding Basics: Build a brand strategy in 3 simple steps!" available here on Udemy.
Driving demand is an important part of realizing your market potential. In this bonus video, we provide an overview for a framework on how to drive consumer demand. This is a preview of the course "Marketing Strategy: Why are they not buying your product?" available here on Udemy.
Another key to securing funds is to be able to define your brand. In this bonus video, we highlight a way to build your brand. This is a preview of the course "Branding Basics: Build a brand strategy in 3 simple steps!" available here on Udemy.
I'm Jeannie Chan, a branding and marketing specialist based in New York City. I work full-time marketing million-dollar brands, and do pro-bono consulting and marketing for non-profit organizations. I have been a marketer for over a decade, with experience in a variety of industries. I have worked in categories ranging from pet food to electronics. My expertise and knowledge are based on my experience working with / for entrepreneurs, non-profit organizations, and Fortune 500 companies. Along the way, I picked up quite a few tricks of the trade. Now, I hope to share them with you here on Udemy.
I got my MBA concentrating in Brand Management from Washington University in St. Louis. During the day, I'm a Senior Brand Manager for a Global Fortune 500 company. In my free time, I eat my way around New York City.