Create an Inspired Marketing Plan

Everything you need to create a marketing plan, re-energize your content, and attract the right audience.
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  • Lectures 27
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2015 English

Course Description

Many people in nonprofits organizations or small businesses have a positive and inspiring gift to share with the world but need to learn the skills of online marketing efficiently and practically.

Our inspirational marketing plan course is “clear, concise, well-organized" but also “transformational" and “astonishing!" It is based on the latest and proven effective marketing strategies, including content marketing and basic marketing research tips. Learn how to reach your highest potential and share your message with the world.

An Inspirational and Practical Guide to Marketing Your Vision Online

The course will begin with an overview of the importance of content marketing, a new approach to marketing online that will help you to become four times more successful than alternative approaches. We will walk you through the world of online marketing and recent changes on the web, how to build a vision and attract the right audience for success in any endeavor. Within one weekend you will be given everything you need to develop a clear marketing plan to help you keep up with greatest of companies in your field.

This knowledge is perfect for those who want to take their organization or business to the next level, to expand their impact and online reach, and to create change by becoming leaders and innovators in their field.

Within this course we will approach the following topics:

  • Creating a story that captures the heart of your organization
  • Identifying the right target audience(s)
  • Finding your unique “niche"
  • Determining your core values
  • Creating viral content
  • Improving your website
  • Tracking progress long-term
  • Researching your brand and its messaging
  • Strategizing fundraising (including free templates)
  • Magnetizing your newsletter to build loyalty and friendship with supporters
  • Prioritizing and time managing your marketing activities
  • And more...

This course includes a combination of simple and easy-to-read handouts, samples of marketing best practices (i.e. plans, newsletters, research surveys), supplementary video clips and presentations, and quizzes.

Along the way we will ask you to take charge of your participation by answering thoughtful questions; making the learning experience your own. This course is completable in a weekend, for anyone who is eager to re-inspire their marketing vision by Monday!

We hope that you will walk away from this course feeling rejuvenated to take charge of your success and help uplift the world with what you have to give.

What are the requirements?

  • Basic knowledge of the importance of website, newsletter, and social media in a marketing plan.

What am I going to get from this course?

  • Renewing and re-inspiring your business goals with an inspired marketing plan
  • Gaining long-lasting support from specific target audiences
  • Reaching exponentially more people online
  • Prioritizing content marketing activities, like social media, blogging, and search engine optimization
  • Strategizing your marketing with evidence-based practices for online success
  • Finding your brand: your story, unique niche, and messaging

What is the target audience?

  • For those who are ready to take their business and its marketing into their own hands
  • For those ready to take a fresh look at how they communicate online

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: A NEW Approach to Marketing
Article

As you move through the following sections, remember that those who create works to uplift and inspire, acting with kindness, and whose work inspires others to expand their awareness, is dharmic (done with right action), and will attract support from the universe.

Introduction
Preview
02:37
Article
“With ingenuity, you’ll find that there’s no limit to the ways in which one can advertise both creatively and dharmically (virtuously).” Success Through Yogic Principles by J. Donald Walters.
Section 2: Create an Inspired Marketing Plan
Article

An exercise for helping you see how far your vision can go.

Share Your Story
Preview
06:55
Identifying Core Values
Article
Determining Core Values
3 questions
Define Your Niche
Article
Attracting Support (Target Audience)
04:32
Establishing a Brand
03:37
Branding Part 2: Slogan
11:27
Article

Time management, setting priorities, and finding balance in work, play, and family life.

Section 3: How to Create the Right Content for Success
Basic Content Marketing Theory
Preview
05:58
Content Marketing and Pathways
Article
How to Go Viral
Article
3 pages

Refining your messaging using basic marketing research.

Marketing Research Part 2) Surveys, Key Informant Interviews, and Focus Groups
Article
Marketing Research 2) Applications
09:40
Testing your knowledge "Marketing Research"
6 questions
Section 4: Content Marketing Part 2
Search Engine Optimization
3 pages
Social Media Overview
Article
Website Success
4 pages
Blogging
02:00
Video
06:12
Images
03:20
Newsletter Tips
03:11
06:22

How to figure out what activities are most successful over time and refine your marketing plan.

Google Analytics (Focused Tips)
07:43
01:28

We hope through the completion of this course you are now inspired and confident that you have something to offer that is special, that there are people out in the world who will support you and want to support you, and that you can be a leader in your field by helping others and reviewing the steps you take along the way.

Now you can be confident in achieving success, and knowing exactly what you have to give.

Thank you for sharing the opportunity to expand and grow in this wonderful field of high-minded marketing.

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Instructor Biography

Kalamali Lee, Educator Dedicated to Joyful Living & Success

Owner of private marketing consulting business based on inspirational marketing and education for nonprofits and small businesses (Create Change).

Kalamali has worked as a consultant for nonprofits and small businesses around the world—from India to Italy to the US; from small meditation centers to international yoga retreats, to award-winning films and authors.  

Author of two books, she has spoken to an online audience with hundreds in attendance, and unified a worldwide spiritual organization communications effort of nearly 150 individuals.   

“Doing your exercises once again opened my heart to what I started my business for, and reminded me of what I have to give to others.” —Jagrav, CA, small business owner

Her work has been called:

  • “Astounding, Tremendous. ” —Rose, CA nonprofit organization leader

  • “Fabulous: clear, well-written, inspiring, helpful, encouraging.”— P.S, CA, consultant for major business leaders including Cisco

Begin your journey -- Create Change.

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