Create an Inspired Marketing Plan
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Create an Inspired Marketing Plan

Everything you need to create a marketing plan, re-energize your content, and attract the right audience.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
208 students enrolled
Created by Kalamali Lee
Last updated 5/2016
English
Price: $20
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 10 Articles
  • 19 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Renewing and re-inspiring your business goals with an inspired marketing plan
  • Gaining long-lasting support from specific target audiences
  • Reaching exponentially more people online
  • Prioritizing content marketing activities, like social media, blogging, and search engine optimization
  • Strategizing your marketing with evidence-based practices for online success
  • Finding your brand: your story, unique niche, and messaging
View Curriculum
Requirements
  • Basic knowledge of the importance of website, newsletter, and social media in a marketing plan.
Description

Many people in nonprofits organizations or small businesses have a positive and inspiring gift to share with the world but need to learn the skills of online marketing efficiently and practically.

Our inspirational marketing plan course is “clear, concise, well-organized" but also “transformational" and “astonishing!" It is based on the latest and proven effective marketing strategies, including content marketing and basic marketing research tips. Learn how to reach your highest potential and share your message with the world.

An Inspirational and Practical Guide to Marketing Your Vision Online

The course will begin with an overview of the importance of content marketing, a new approach to marketing online that will help you to become four times more successful than alternative approaches. We will walk you through the world of online marketing and recent changes on the web, how to build a vision and attract the right audience for success in any endeavor. Within one weekend you will be given everything you need to develop a clear marketing plan to help you keep up with greatest of companies in your field.

This knowledge is perfect for those who want to take their organization or business to the next level, to expand their impact and online reach, and to create change by becoming leaders and innovators in their field.

Within this course we will approach the following topics:

  • Creating a story that captures the heart of your organization
  • Identifying the right target audience(s)
  • Finding your unique “niche"
  • Determining your core values
  • Creating viral content
  • Improving your website
  • Tracking progress long-term
  • Researching your brand and its messaging
  • Strategizing fundraising (including free templates)
  • Magnetizing your newsletter to build loyalty and friendship with supporters
  • Prioritizing and time managing your marketing activities
  • And more...

This course includes a combination of simple and easy-to-read handouts, samples of marketing best practices (i.e. plans, newsletters, research surveys), supplementary video clips and presentations, and quizzes.

Along the way we will ask you to take charge of your participation by answering thoughtful questions; making the learning experience your own. This course is completable in a weekend, for anyone who is eager to re-inspire their marketing vision by Monday!

We hope that you will walk away from this course feeling rejuvenated to take charge of your success and help uplift the world with what you have to give.

Who is the target audience?
  • For those who are ready to take their business and its marketing into their own hands
  • For those ready to take a fresh look at how they communicate online
Compare to Other Marketing Plan Courses
Curriculum For This Course
27 Lectures
02:04:34
+
A NEW Approach to Marketing
3 Lectures 07:37

As you move through the following sections, remember that those who create works to uplift and inspire, acting with kindness, and whose work inspires others to expand their awareness, is dharmic (done with right action), and will attract support from the universe.

Preview 03:53


“With ingenuity, you’ll find that there’s no limit to the ways in which one can advertise both creatively and dharmically (virtuously).” Success Through Yogic Principles by J. Donald Walters.
Preview 01:07
+
Create an Inspired Marketing Plan
8 Lectures 38:56

An exercise for helping you see how far your vision can go.

Envisioning Success
02:11


Identifying Core Values
02:48

Determining Core Values
3 questions

Define Your Niche
04:33

Attracting Support (Target Audience)
04:32

Establishing a Brand
03:37

Branding Part 2: Slogan
11:27

Time management, setting priorities, and finding balance in work, play, and family life.

Prioritizing Goals
02:53
+
How to Create the Right Content for Success
6 Lectures 28:12

Content Marketing and Pathways
05:55

How to Go Viral
02:13

Refining your messaging using basic marketing research.

Marketing Research Part 1) Refining Your Brand
3 pages

Marketing Research Part 2) Surveys, Key Informant Interviews, and Focus Groups
04:25

Marketing Research 2) Applications
09:40

Testing your knowledge "Marketing Research"
6 questions
+
Content Marketing Part 2
10 Lectures 36:58
Search Engine Optimization
3 pages

Social Media Overview
06:42

Website Success
4 pages

Blogging
02:00

Video
06:12

Images
03:20

Newsletter Tips
03:11

How to figure out what activities are most successful over time and refine your marketing plan.

How to Evaluate Your Marketing Plan
06:22

Google Analytics (Focused Tips)
07:43

We hope through the completion of this course you are now inspired and confident that you have something to offer that is special, that there are people out in the world who will support you and want to support you, and that you can be a leader in your field by helping others and reviewing the steps you take along the way.

Now you can be confident in achieving success, and knowing exactly what you have to give.

Thank you for sharing the opportunity to expand and grow in this wonderful field of high-minded marketing.

Final Thoughts
01:28
About the Instructor
Kalamali Lee
4.7 Average rating
21 Reviews
1,881 Students
2 Courses
Marketing Consultant and Successful Entrepreneur

Owner of private marketing consulting business based on inspirational marketing and education for those want to bring about positive change and expand their impact.

“Doing your exercises once again opened my heart to what I started my business for, and reminded me of what I have to give to others.” —Jagrav, CA, small business owner

Kalamali has worked as a consultant for nonprofits and small businesses around the world—from India to Italy to the US; from small meditation centers to international yoga retreats, to award-winning films, artists and authors.  

Author of two books, she has spoken to an online audience with hundreds in attendance, and unified a worldwide spiritual organization communications effort of nearly 150 individuals.

Her work has been called:

  • “Astounding, Tremendous. ” —Rose, CA nonprofit organization leader

  • “Fabulous: clear, well-written, inspiring, helpful, encouraging.”— P.S, CA, consultant for major business leaders including Cisco