Create an Inspired Marketing Plan

Everything you need to create a marketing plan, re-energize your content, and attract the right audience.

Created byKalamali Joy

Last updated 5/2016

English

English [Auto],

What you'll learn

Renewing and re-inspiring your business goals with an inspired marketing plan
Gaining long-lasting support from specific target audiences
Reaching exponentially more people online
Prioritizing content marketing activities, like social media, blogging, and search engine optimization
Strategizing your marketing with evidence-based practices for online success
Finding your brand: your story, unique niche, and messaging

Course content

4 sections • 27 lectures • 1h 51m total length

High-Minded Marketing3:53
As you move through the following sections, remember that those who create works to uplift and inspire, acting with kindness, and whose work inspires others to expand their awareness, is dharmic (done with right action), and will attract support from the universe.
Introduction2:37
Explore content marketing as the shift from flashy ads to building long-term trust and relationships with your audience through blogs and social media.
Overview of Steps to Create an Inspired Marketing Plan1:06
“With ingenuity, you’ll find that there’s no limit to the ways in which one can advertise both creatively and dharmically (virtuously).” Success Through Yogic Principles by J. Donald Walters.

Envisioning Success2:11
An exercise for helping you see how far your vision can go.
Share Your Story6:55
Tell stories that touch hearts and reveal core values through imagery and inspiring taglines, building lasting connections and word-of-mouth for your inspired marketing plan.
Identifying Core Values2:47
Determining Core Values
Define Your Niche4:32
Attracting Support (Target Audience)4:32
Identify your target audiences by demographics and online behaviors, describe their daily social media and web use, and craft messaging for nonprofits.
Establishing a Brand3:37
Forge a brand from its essence and vibration, not just logos, to evoke heart, joy, and action through music’s uplifting power.
Branding Part 2: Slogan11:27
Prioritizing Goals2:49
Time management, setting priorities, and finding balance in work, play, and family life.

Search Engine Optimization3:00
Social Media Overview6:41
Website Success4:00
Blogging2:00
Craft a purpose-driven blog that addresses your audience’s common needs with a single theme, heartfelt writing, and SEO-friendly subtitles and imagery.
Video6:12
Create focused, story-led videos that align with your content marketing strategy, convey a core message, and guide viewers to the next step with clear calls to action.
Images3:20
Newsletter Tips3:11
How to Evaluate Your Marketing Plan6:22
How to figure out what activities are most successful over time and refine your marketing plan.
Google Analytics (Focused Tips)7:43
Learn to set up Google Analytics on your site, monitor acquisitions and behavior, and use the overview to analyze organic search, bounce rate, and pathways from your home page.
Final Thoughts1:28
We hope through the completion of this course you are now inspired and confident that you have something to offer that is special, that there are people out in the world who will support you and want to support you, and that you can be a leader in your field by helping others and reviewing the steps you take along the way.

Now you can be confident in achieving success, and knowing exactly what you have to give.

Thank you for sharing the opportunity to expand and grow in this wonderful field of high-minded marketing.

Requirements

Basic knowledge of the importance of website, newsletter, and social media in a marketing plan.

Description

Many people in nonprofits organizations or small businesses have a positive and inspiring gift to share with the world but need to learn the skills of online marketing efficiently and practically.

Our inspirational marketing plan course is “clear, concise, well-organized" but also “transformational" and “astonishing!" It is based on the latest and proven effective marketing strategies, including content marketing and basic marketing research tips. Learn how to reach your highest potential and share your message with the world.

An Inspirational and Practical Guide to Marketing Your Vision Online

The course will begin with an overview of the importance of content marketing, a new approach to marketing online that will help you to become four times more successful than alternative approaches. We will walk you through the world of online marketing and recent changes on the web, how to build a vision and attract the right audience for success in any endeavor. Within one weekend you will be given everything you need to develop a clear marketing plan to help you keep up with greatest of companies in your field.

This knowledge is perfect for those who want to take their organization or business to the next level, to expand their impact and online reach, and to create change by becoming leaders and innovators in their field.

Within this course we will approach the following topics:

Creating a story that captures the heart of your organization
Identifying the right target audience(s)
Finding your unique “niche"
Determining your core values
Creating viral content
Improving your website
Tracking progress long-term
Researching your brand and its messaging
Strategizing fundraising (including free templates)
Magnetizing your newsletter to build loyalty and friendship with supporters
Prioritizing and time managing your marketing activities
And more...

This course includes a combination of simple and easy-to-read handouts, samples of marketing best practices (i.e. plans, newsletters, research surveys), supplementary video clips and presentations, and quizzes.

Along the way we will ask you to take charge of your participation by answering thoughtful questions; making the learning experience your own. This course is completable in a weekend, for anyone who is eager to re-inspire their marketing vision by Monday!

We hope that you will walk away from this course feeling rejuvenated to take charge of your success and help uplift the world with what you have to give.

Who this course is for:

For those who are ready to take their business and its marketing into their own hands
For those ready to take a fresh look at how they communicate online

Create an Inspired Marketing Plan

What you'll learn

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Course content

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