Making your Marketing Memorable
4.3 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Making your Marketing Memorable

How to Create Compelling Content that will Make your Marketing Messages Memorable
4.3 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5 students enrolled
Last updated 6/2017
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 2 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Explore ways on how to define your target audience.
  • Identify their desired state vs. current state.
  • Discover which social media platforms they frequent.
  • Explore the formula of creating compelling content.
View Curriculum
Requirements
  • No advanced preparation or prerequisites are needed for this course.
Description

In this course we explore the basic elements of how to make your marketing messages resonate with your target audience. We start by helping you define your audience and understand their desired state. By using this customer-centric strategy, we’ll discover which platforms your audience spends the most time on and what content attracts their attention.

Once you have the audience and platforms in place, you can focus on crafting your powerful marketing message using emotional storytelling combined with fact-based proof points. This simple formula of content creation can be used over and over again with almost all your marketing messages.

Who is the target audience?
  • Anyone in Marketing, Sales, or related fields.
Compare to Other Marketing Strategy Courses
Curriculum For This Course
10 Lectures
01:50:27
+
Introduction
8 Lectures 01:50:24


Understand Audience's Problem and Motivation to Solve it
07:52

Know Where Audience Spends the most Time and Attention
14:09

Use Storytelling Techniques
09:25

The Breakdown and Insights
07:21

Course Conclusion
02:54

How to Create Compelling Content Continuous Play
55:11
+
Supporting Materials
2 Lectures 00:03
Slides: How to Create Compelling Content
00:01

How to Create Compelling Content Glossary/Index
00:01
+
REVIEW AND TEST
0 Lectures 00:00

Review Questions: How to Create Compelling Content that will Make your Marketing Messages Memorable

REVIEW QUESTIONS
5 questions

Final Exam: How to Create Compelling Content that will Make your Marketing Messages Memorable

FINAL EXAM
5 questions
About the Instructor
Illumeo Learning
4.4 Average rating
315 Reviews
1,357 Students
242 Courses
Condensed and Efficient Courses for Busy Professionals

Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job.

Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination.

Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.

Don Schindler (Illumeo)
4.4 Average rating
5 Reviews
12 Students
2 Courses

As SVP of Digital Innovations for Dairy Management Inc., I'm helping transform the dairy industry (farmers, staff, and industry professionals) with the latest digital communications strategy and tools. 

My responsibilities range from implementing Salesforce CRM and connecting it to all of our digital platforms like Sitecore, Sharepoint and our email marketing system, Exact Target. We've also implemented a social business community using Salesforce Chatter and constructed a creative newsroom to help us, our business partners and farmers understand the conversations online and help us engage in them. We've also added an Amplification Center from Dynamic Signal.

I've also built a training department to teach our farmers and industry professional how to use social media to connect directly with our dairy-loving customers. We've taught over 10,000 people in the past 3 years.

And I love that my position because it keeps me on the cutting edge of technology but I’m always trying to figure out how these new technologies can benefit our communications and make us better leaders in the agriculture industry.

My past positions have helped out quite a bit as I used to manage University Communications at the University of Notre Dame as well as lead digital strategy and creative direction at digital marketing agency, MediaSauce.

But maybe you're interested more in my personal history. I've got some good stories.

Would you like to hear some good ones about my life on a submarine?  Yep, I joined the service right out of high school and poked holes in the Atlantic Ocean for four years. 

I've also got some crazy tales about slinging drinks in bars as I put myself through Mizzou and Notre Dame running various bars. 

Right now, the stories I tell the most are about my family and one of my favorite after work activities, riding my Harley.