Making Stuff People Love
4.8 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
31 students enrolled
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Making Stuff People Love

UX Design for Sustainable Engagement
4.8 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
31 students enrolled
Created by Brian Pagán
Last updated 7/2017
English
Price: $25
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand how Lean Startup and Value Proposition Creation keep your products meaningful.
  • See how tools like Nir Eyal's HOOK Model help products fit with the psychology of people's habits.
  • Learn how to give your products personality using emotional data visualization and design empathy.
  • Discover how storytelling and UX research help you build long-lasting, valuable relationships with your customers.
View Curriculum
Requirements
  • You should have at least basic knowledge of UX, engineering, or product management.
  • You should care about the people you create for.
  • Working experience is helpful, but not necessary.
Description

Design is about relationships, and a healthy relationship is valuable, balanced, emotional, & satisfying.

The Ladder of Sustainable Engagement is a framework for crafting products and services that provide meaningful value, have a balanced rhythm, embody an emotional personality, and endure over time. It's basically my design playbook, developed over 15 years of UX work with different clients and Philips Design.

This course gives a overview of the framework as an introduction to our series of courses and workshops.

In this course, we touch upon how Lean Startup and Value Proposition Creation keep your products meaningful. We'll cover how tools like Nir Eyal's HOOK Model help products fit with the psychology of people's habits. We learn how to give your products personality using emotional data visualization and design empathy. And we'll discover how storytelling and UX research help you build long-lasting, valuable relationships with your customers.

Who is the target audience?
  • UX Professionals
  • Entrepreneurs
  • Developers
  • Engineers
  • Product Managers
  • Anyone who wants to build engaging relationships with people
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Curriculum For This Course
11 Lectures
01:28:26
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UX Superpowers
1 Lecture 05:09
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The Ladder of Sustainable Engagement
1 Lecture 07:55
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Step 1: Designing Meaningful Products
2 Lectures 16:21
Introduction to Design for Meaning
12:27

An Experience Flow is a simple process map of how (1) a specific person currently handles (2) a specific situation in (3) a specific context.

Creating an Experience Flow
03:54
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Step 2: Building Rhythm into Products
2 Lectures 19:25
Introduction to Design for Rhythm
15:49

Nir Eyal’s HOOK is a model of human habits that we can use to give our products rhythm and flow.

Preview 03:36
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Step 3: Designing Products with Personality
2 Lectures 16:36
Introduction to Design for Personality
13:39

A system character establishes, on a high-level, the personality your product or service will have. This helps people connect emotionally with it.

Developing a System Character
02:57
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Step 4: Maintaining Product Endurance
2 Lectures 16:51
Introduction to Design for Endurance
14:04

Continuous analytics show us the truth of how successful our products and services really are at providing meaningful value over time.

Planning Continuous Analytics
02:47
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BONUS: Discussion and Poster
1 Lecture 06:09
BONUS: Discussion
06:09
About the Instructor
Brian Pagán
4.8 Average rating
6 Reviews
31 Students
1 Course
Founder & UX Coach at The Greatness Studio

My mission is to build a more compassionate world through Emotion, Empathy, & Ethics.

A 15-year UX veteran, I'm the Founding Coach at The Greatness Studio and consult as a senior User Experience Designer.

Formerly at Philips Design, I hold a Professional Doctorate in User-System Interaction as well as a Master’s in Industrial Psychology. My main interests are Empathy for Design, Persuasive Design, mHealth, & the Internet of Things.

As an actor, I'm bringing tools from theatre & film into the practices of product development. I love giving talks & workshops, hiking in the mountains, singing karaoke, and living as a (digital) nomad.