Design is about relationships, and a healthy relationship is valuable, balanced, emotional, & satisfying.
The Ladder of Sustainable Engagement is a framework for crafting products and services that provide meaningful value, have a balanced rhythm, embody an emotional personality, and endure over time. It's basically my design playbook, developed over 15 years of UX work with different clients and Philips Design.
This course gives a overview of the framework as an introduction to our series of courses and workshops.
In this course, we touch upon how Lean Startup and Value Proposition Creation keep your products meaningful. We'll cover how tools like Nir Eyal's HOOK Model help products fit with the psychology of people's habits. We learn how to give your products personality using emotional data visualization and design empathy. And we'll discover how storytelling and UX research help you build long-lasting, valuable relationships with your customers.
An Experience Flow is a simple process map of how (1) a specific person currently handles (2) a specific situation in (3) a specific context.
A system character establishes, on a high-level, the personality your product or service will have. This helps people connect emotionally with it.
Continuous analytics show us the truth of how successful our products and services really are at providing meaningful value over time.
My mission is to build a more compassionate world through Emotion, Empathy, & Ethics.
A 15-year UX veteran, I'm the Founding Coach at The Greatness Studio and consult as a senior User Experience Designer.
Formerly at Philips Design, I hold a Professional Doctorate in User-System Interaction as well as a Master’s in Industrial Psychology. My main interests are Empathy for Design, Persuasive Design, mHealth, & the Internet of Things.
As an actor, I'm bringing tools from theatre & film into the practices of product development. I love giving talks & workshops, hiking in the mountains, singing karaoke, and living as a (digital) nomad.