Learn how to create your own seminars and workshops. Find out how to test topics, locations, targeting the right customers, and promotions. Your business can come from corporations, consumers, groups, clubs, organizations, and children. Also, learn about promotional marketing, spreading the word about your workshops and how community involvement can help increase your credibility.
The course will help you to market your specialized skills and knowledge. It will also help you to find who is need of your information.
By taking this course and applying the information you will be more confident about presenting your own seminars and workshops. Also, you will become more skillful in promoting your events with public relations techniques.
This is an introduction about designing your own seminars and workshops. Who is the author of this course.
How I created my own seminars from what I already knew. In addition, to the beaded embroidery workshops; I currently conduct Polynesian dance workshops, and educational cultural programs.
This lecture talks about ways to get the word out about your seminars. You will find out the types of marketing materials that I used. Also, you will learn about how and where I advertised.
This lecture discusses different ways to get the word out about your seminars. You will learn about websites, social media, volunteering, press releases and news wire services. Also, different angles to peek interests in your press releases.
How to plan your own seminars, fees, and ideas. Where to find your location and where to test you seminar ideas before you start your business.
Seminar ideas to think about, such as: Business, Motivational, Arts/Crafts, Beauty, Personal Development, and many more ideas to consider.
How and where to find your customers. Joining organizations, mailing lists, volunteering your services, and advertising.
How to figure your rates and adding value to your seminars, receiving payments, and accepting credit cards. Also, applying for your Federal Employer Identification Number.
Kumu Kalena teaches Polynesian dance and culture. She is also the director and founder for the West Valley Island Cultural Festival.
Kalena has conducted beaded embroidery and knitwear seminars and workshops at local colleges, adult education centers, and at the John C. Campbell Folk School in North Carolina.
Kumu Kalena has also organized Polynesian dance seminars and luaus.
She is an accomplish knitwear designer. Kalena's designs has appeared in national magazines.
Kalena is also known as a marketing genius, writing press releases that gets attention in print and online media.