Your Ultimate Guide for Handmade Business
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Here you will find ALL topics covered to start your own handmade business. Interactive and with exercises to train your skills straight away. Gain experience by asking and sharing, study with like minded handmade entrepreneurs.
After this course you will be able to find answers to the following questions:
I can do something where should I start? How to plan the mission? Where should be my focus? Where can I get money? How can I build my online presence (website, online shop, landing page, social media, blog)? What content to publish? How to track your steps? Where to get stats? How does your customer look like?How to act properly on what you planned? How to follow up? Where to find the ideal customer and how to sell to him? How to use smart marketing and what it is? How to be a marketing campaign yourself? Where and how to PR? How to keep motivated, positive and on track?
Course consists of:
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|Section 1: Introduction&Course Overview|
Let's meet each other! Here is who I'm and I'd like to get to know you as well. You are welcome to get connected to me on LinkedIn or Google+. If you are taking this course, we have already something in common! And I like to keep in touch with like minded people :)
Very quick course overview and letting know what we are going to cover and what you will get.
Attached to this lecture is my first surprise. You can download it and I insist on you using it during the course and after.
And also important: keep on being motivated!
|Section 2: Starting Point|
This is about how to get your idea out of what you can do best.
There is a link to an animated presentation that will help you to generate some business ideas. This one is based on example of a handmade as a hobby.
Quick overview on 2 ways to test your idea. Free as promised as every business should be cost effective :)
|Lecture 4||13 pages|
Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often a term is searched for relative to the total number of searches, globally.
Attached to the lecture you can find some additional links on how to use this tool and in the lecture I have put together 2 articles with links with useful tips on Google Trends.
Some words about mistakes from me and how can you convert them into opportunities. Encourage you to read the article attached.
|Lecture 6||4 pages|
Important to be motivated and keep chasing your goal. This section is a bit of that. I have also added to the lecture a very good mtivational video. Highly recommend to watch it! On top you two more very useful resources to help you in finding more enegry and fighting your laziness in case you will have it. Enjoy! :)
|Section 3: Online Presence|
A brief overview of potential online presence that is possible to have with your business with minimum cost involved.
|Lecture 8||6 pages|
This lecture I have decided to make in a document for you to read. I find it more useful and feel free to download it and use as this is an important PRACTICAL material. I have made a lot of mistakes in this and this is the summary of WHAT REALLY WORKS. Attached you can aslo find a good video on how to promote handmade goods.
|Section 4: E-Mail Communication&Planning the Work|
This video is about overview e-mail and how important it is. Attached to this video you can find material helping you in effective e-mailing.
Here we will devote some time to planning.
Plan the Work and Work the Plan
|Section 5: Marketing|
Let's have a quick and easy overview of marketing in general. The articles and additional presentation (on how to promote handmade goods as an example) will help you with that. Learn and have fun!
|Lecture 13||4 pages|
This lecture is a bit of marketing research and how to use it. You will also learn about smart marketing approach by watching an animated presentation. Have fun!
|Section 6: Making Money|
Now time to talk about pricing and have some useful tips. Please, make sure to read the article attached and watch a very useful presentation about pricing handmade items made by me.
This is one of the tip lectures to make you think about discounting in general. Yes, I will say what is my idea around this. Important thing for you here is to develop you point of view and implement your strategy.
This is one of really important sales tools. I encourage you also to read articles and watched the animated presentation attached to this lecture.
|Section 7: Customer|
So, this is where your thinking starts. Right identification of your potential customer is the quickest way to achieve your first sales. Let's see how to do that. And the animated presentation will show you an example of handmade business customer segmentation.
This lecture is about customer service and feedback from customers. I think this part of your business makes a big impact on your profits. Be attentive to detail.
|Section 8: Additional Business sources|
|Lecture 17||1 page|
This is a helpful material for your start. I have gathered some good tips on starting business and also resources that will help you to do that at no cost.
|Section 9: Conclusion|
Thank you SO MUCH for taking part in my course! I'm looking forward to hear from you and have a great chat and help you to start your journey to achieve your goals!
Multiple entrepreneur in several verticals. Current handmade business owner and promoter. I have consultancy and managerial experience in sales, operations and start up strategy management.
Several of my projects:
High-energy leader, motivator and team player who drives demanding change agendas. Delivers results by bringing clear thinking and generating action. Ability for strategic thinking and working towards the targets in the efficient way creating alignment between marketing and sales for significant results. Participation in marketing planning activities. Helped team members and management to achieve strategic goals by serving customers through channels and direct on B2B, B2C and B2B2C markets leading team members using emotional intelligence approach. Inside knowledge through working experience of companies in SMB to multinational corporations. Start up set up, development and growth experience.