Your Ultimate Guide for Handmade Business

Learn how to create your brand, online presence, sales and marketing and much more in handmade field!
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  • Lectures 18
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2014 English

Course Description

Here you will find ALL topics covered to start your own handmade business. Interactive and with exercises to train your skills straight away. Gain experience by asking and sharing, study with like minded handmade entrepreneurs.

After this course you will be able to find answers to the following questions:

I can do something where should I start? How to plan the mission? Where should be my focus? Where can I get money? How can I build my online presence (website, online shop, landing page, social media, blog)? What content to publish? How to track your steps? Where to get stats? How does your customer look like?How to act properly on what you planned? How to follow up? Where to find the ideal customer and how to sell to him? How to use smart marketing and what it is? How to be a marketing campaign yourself? Where and how to PR? How to keep motivated, positive and on track?

Course consists of:

  • Explanatory videos.
  • Additional animated presentations to guide you in several important topics.
  • Links to useful articles, free tools and resources to support you in your business.
  • Inspirational Handmade ideas access.
  • Access to several lists of business ideas (in case you don't have yours yet).
  • Workbook on how to accomplish your goal with actionable steps (the workbook is a gift for every student joined).
  • It will take you round 6-10 hours to complete the course including videos, additional readings and exercises. I highly recommend you to read and watch everything I offer in order to have full program overview.

    What are the requirements?

    • you should have hobby
    • you want to make income from your hobby

    What am I going to get from this course?

    • find your business idea, area and niche
    • learn to market, sell and be successful with customers
    • use free tools and resources for your start up
    • market promote products for free
    • create brand
    • learn how to e-mail
    • understand customer care
    • and lots more

    Who is the target audience?

    • interested in setting up a small business or handmade business
    • any country
    • any gender

    What you get with this course?

    Not for you? No problem.
    30 day money back guarantee.

    Forever yours.
    Lifetime access.

    Learn on the go.
    Desktop, iOS and Android.

    Get rewarded.
    Certificate of completion.


    Section 1: Introduction&Course Overview

    Let's meet each other! Here is who I'm and I'd like to get to know you as well. You are welcome to get connected to me on LinkedIn or Google+. If you are taking this course, we have already something in common! And I like to keep in touch with like minded people :)

    Very quick course overview and letting know what we are going to cover and what you will get.

    Attached to this lecture is my first surprise. You can download it and I insist on you using it during the course and after.

    And also important: keep on being motivated!

    Section 2: Starting Point

    This is about how to get your idea out of what you can do best.

    Please, have a look at these articles as they will give you a helping hand on how to make a survey. and find your niche and to do market research.

    There is a link to an animated presentation that will help you to generate some business ideas. This one is based on example of a handmade as a hobby.


    Quick overview on 2 ways to test your idea. Free as promised as every business should be cost effective :)

    13 pages

    Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often a term is searched for relative to the total number of searches, globally.

    Attached to the lecture you can find some additional links on how to use this tool and in the lecture I have put together 2 articles with links with useful tips on Google Trends.


    Some words about mistakes from me and how can you convert them into opportunities. Encourage you to read the article attached.

    4 pages

    Important to be motivated and keep chasing your goal. This section is a bit of that. I have also added to the lecture a very good mtivational video. Highly recommend to watch it! On top you two more very useful resources to help you in finding more enegry and fighting your laziness in case you will have it. Enjoy! :)

    Section 3: Online Presence

    A brief overview of potential online presence that is possible to have with your business with minimum cost involved.

    6 pages

    This lecture I have decided to make in a document for you to read. I find it more useful and feel free to download it and use as this is an important PRACTICAL material. I have made a lot of mistakes in this and this is the summary of WHAT REALLY WORKS. Attached you can aslo find a good video on how to promote handmade goods.

    Section 4: E-Mail Communication&Planning the Work

    This video is about overview e-mail and how important it is. Attached to this video you can find material helping you in effective e-mailing.


    Here we will devote some time to planning.

    Plan the Work and Work the Plan
    2 pages
    Section 5: Marketing

    Let's have a quick and easy overview of marketing in general. The articles and additional presentation (on how to promote handmade goods as an example) will help you with that. Learn and have fun!

    4 pages

    This lecture is a bit of marketing research and how to use it. You will also learn about smart marketing approach by watching an animated presentation. Have fun!

    Section 6: Making Money

    Now time to talk about pricing and have some useful tips. Please, make sure to read the article attached and watch a very useful presentation about pricing handmade items made by me.

    This is one of the tip lectures to make you think about discounting in general. Yes, I will say what is my idea around this. Important thing for you here is to develop you point of view and implement your strategy.


    This is one of really important sales tools. I encourage you also to read articles and watched the animated presentation attached to this lecture.

    Section 7: Customer

    So, this is where your thinking starts. Right identification of your potential customer is the quickest way to achieve your first sales. Let's see how to do that. And the animated presentation will show you an example of handmade business customer segmentation.

    This lecture is about customer service and feedback from customers. I think this part of your business makes a big impact on your profits. Be attentive to detail.

    Section 8: Additional Business sources
    1 page

    This is a helpful material for your start. I have gathered some good tips on starting business and also resources that will help you to do that at no cost.

    Section 9: Conclusion

    Thank you SO MUCH for taking part in my course! I'm looking forward to hear from you and have a great chat and help you to start your journey to achieve your goals!

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    Instructor Biography

    Daria Recker, Multiple Entrepreneur and Startup Mentor

    Multiple entrepreneur in several verticals. Current handmade business owner and promoter. I have consultancy and managerial experience in sales, operations and start up strategy management.

    Several of my projects:

    skills2fund eu

    suprisinggifts eu

    pacepilates eu

    start-up-booster com

    cleverbooks eu

    High-energy leader, motivator and team player who drives demanding change agendas. Delivers results by bringing clear thinking and generating action. Ability for strategic thinking and working towards the targets in the efficient way creating alignment between marketing and sales for significant results. Participation in marketing planning activities. Helped team members and management to achieve strategic goals by serving customers through channels and direct on B2B, B2C and B2B2C markets leading team members using emotional intelligence approach. Inside knowledge through working experience of companies in SMB to multinational corporations. Start up set up, development and growth experience.

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