Make The Right Video: Land the clients that pay top dollar
4.4 (167 ratings)
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Make The Right Video: Land the clients that pay top dollar

Learn the secrets of agencies and high-end production studios - How you can consistently land high paying clients.
Best Seller
4.4 (167 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,535 students enrolled
Created by Logan Bean
Last updated 11/2014
Current price: $59 Original price: $200 Discount: 70% off
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course, you will understand why some videos are completely ignored, and why others are worth thousands of dollars.
  • You will become armed with principles and techniques that will enable you to make videos that you KNOW will bring results.
  • This course will take the guesswork and luck out of making a successful video, giving you clarity and confidence that you can produce a video that will do what its intended to do.
  • Printable assets like posters, templates and tools you can use to remember important principles and apply them in your next project!
View Curriculum
  • There are no prerequisites for this course, however the information in this course is most powerful when coupled with some understanding of video production.
  • "But I'm just a beginner in Video Production, should I still take this course?" The information in this course is something ALL aspiring videographers should understand. Learning this early will give you a massive advantage over your competition.

What is the difference between the freelance video editor who gets paid $20/hr and the professional who can make $15,000 for a 60 second deliverable?

Hint: it is NOT their editing skills.

In this course I am going to show you how to make videos that big companies will pay you thousands for ... videos you already have the skills to make.

More specifically, I will walk you through the exact process I have used to:

  • Land video projects with Dish Network, American Express, Humana, The Home Depot, Whisper, United Way and a bunch of other brands
  • Win a Mini Cooper Countryman from an online video contest hosted by Dairy Queen!
  • Produce a Kickstarter video for a project that got just shy of 600% of its goal ($115,000)
  • Get top rankings for youtube videos, one of which has gotten over 132,000 views
  • Consult a contestant of a national video contest that literally won him a MILLION dollars!

You might be thinking: “Hey Logan, this all sounds awesome! But HOW the heck am I actually going to do these things?"

I'm so glad you asked :-)

Here are just a few of the proven methods you will learn in this course:

  • How to stop the bickering of your clients and get them to respect YOU as the expert
  • The exact process I use to break through ambiguous client requests to deliver results that blow their minds and get me constant referrals
  • Step-by-step instructions on how to use the same process that the big brands like Denny's and Dominoes Pizza use to develop their commercials.
  • Communication Power-UPs that you can apply to any video to help make it perform better out in the market
  • Practical tricks to get yours videos SEEN
  • We'll even cover In-depth Youtube SEO

Here is the best part: You do NOT need exceptional editing skills, current clients or industry contacts. The strategies taught in this course are guaranteed to increase your video production earnings whether you are a veteran or are just getting started.

Read what students are saying:

"This course is, by far, the best course I have taken here on UDEMY. The production is ultra-professional, the content is compelling and engaging and Logan hosts it with a perfect blend of professionalism and subtle humor." - Christian

"Awesomest video course ever ever ever! I will give 6 stars!!!" - Syed

"Make The Right Video will actually teach you something that you DON'T know! If you are a photographer, designer, or any sort of creative this course will help you out because the focus isn't on how to make the VIDEO right but how to make the RIGHT video." - Aaron

If you're ready to take your career to the next level through the highly refined techniques that are used by agencies and consulting companies every day, then it is time to get started!

- Logan Bean, Video Production Expert and Founder of MakeTheRightVideo

Who is the target audience?
  • Filmmakers or videographers who feel like they know how to make a decent video, but want to use their skills to consistently land high paying video jobs.
Curriculum For This Course
40 Lectures
Make The Right Video - Introduction and Framework
8 Lectures 10:58

The Make The Right Video Process is a unique framework that has been developed using optimization techniques from some of the worlds most successful industries. It cuts right down to the fundamental core of what is actually going on when somebody uses video to communicate. In this lecture we will learn about those fundamental principles, as well as what the roles are that always exist in any loop of communication. We'll set the foundation for the rest of the course and give you the context as to where we'll be going. There's a lot of great stuff to cover! So lets get started!

Preview 01:43

The 80-20 Rule

Whats unique about this course

Who am I

Making the Right Thing

Lets review the material from The Framework of the MTRV Process

The MTRV Process Quiz
2 questions
Phase 1 - The Message
5 Lectures 08:45
The Assessment Meeting

Using Message Objectives to track information

Message Objectives - Printable Template
1 page

Lets review the content from The Message Phase

The Message Quiz
5 questions
Phase 2 - The Audience
5 Lectures 10:22
The Audience

Research Overview

Case Study

Qualitative Research

Quantitative Research

Lets review the materials we covered for The Audience Phase!

The Audience Quiz
4 questions
Phase 3 - Creative Brief
6 Lectures 08:31
The Creative Brief

Creativity and Boundaries

Analyzing MO's

Building your Creative Brief

Creative Brief Resources

Creative Brief Example
2 pages

Lets review the material for the Creative Brief lecture!

Creative Brief Quiz
2 questions
Phase 4 - Creative Meeting
7 Lectures 17:10
Preparing the Creative Meeting

The Creative Meeting Formula - Step 1

The Creative Meeting Formula - Step 2

The Creative Meeting Formula - Step 3

The Creative Meeting Formula Step 4

Finalizing the Big Idea!

Creative Meeting Agenda
1 page

Lets review the material from the Creative Meeting phase!

Creative Meeting Quiz
8 questions
Phase 5 - Production
1 Lecture 02:53

Production is the phase where your ideas are executed, where they go from being a sketched out blueprint, to a complete and functioning product. In this lecture we'll cover a lot of free resources that can teach you great production value.

Implementing Production Value
Phase 6 - Distribution
8 Lectures 14:28
Distribution Overview

Mini Cooper Story

The $1,000,000 Story

Videos are like Hot-Dogs - Distribution Methods

Optimizing for Online Distribution - Youtube

Alternative Methods

Human Connections

Printable Assets and Materials
1 page

You've finished the course! Can you pass the final exam?

Final Exam
4 questions
About the Instructor
Logan Bean
4.3 Average rating
561 Reviews
8,226 Students
4 Courses
Best selling instructor - Author of Make The Right Video

Logan is the Video Director for Fresh Consulting located in Bellevue, WA. Logan is a talented video and film producer, director, camera operator, DP, editor, special effects artist, color grader ... the list goes on! With skills and experience in nearly every aspect of pre-production, production, and post production he has done commercial work for Dairy Queen, American Express, Whisper, Dish Network, United Way and more. He is experienced in all levels of video production from creative concept and writing, to production and project management.