Make The Right Video: Land the clients that pay top dollar
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What is the difference between the freelance video editor who gets paid $20/hr and the professional who can make $15,000 for a 60 second deliverable?
Hint: it is NOT their editing skills.
In this course I am going to show you how to make videos that big companies will pay you thousands for ... videos you already have the skills to make.
More specifically, I will walk you through the exact process I have used to:
You might be thinking: “Hey Logan, this all sounds awesome! But HOW the heck am I actually going to do these things?"
I'm so glad you asked :-)
Here are just a few of the proven methods you will learn in this course:
Here is the best part: You do NOT need exceptional editing skills, current clients or industry contacts. The strategies taught in this course are guaranteed to increase your video production earnings whether you are a veteran or are just getting started.
Read what students are saying:
"This course is, by far, the best course I have taken here on UDEMY. The production is ultra-professional, the content is compelling and engaging and Logan hosts it with a perfect blend of professionalism and subtle humor." - Christian
"Awesomest video course ever ever ever! I will give 6 stars!!!" - Syed
"Make The Right Video will actually teach you something that you DON'T know! If you are a photographer, designer, or any sort of creative this course will help you out because the focus isn't on how to make the VIDEO right but how to make the RIGHT video." - Aaron
If you're ready to take your career to the next level through the highly refined techniques that are used by agencies and consulting companies every day, then it is time to get started!
- Logan Bean, Video Production Expert and Founder of MakeTheRightVideo
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|Section 1: Make The Right Video - Introduction and Framework|
The Make The Right Video Process is a unique framework that has been developed using optimization techniques from some of the worlds most successful industries. It cuts right down to the fundamental core of what is actually going on when somebody uses video to communicate. In this lecture we will learn about those fundamental principles, as well as what the roles are that always exist in any loop of communication. We'll set the foundation for the rest of the course and give you the context as to where we'll be going. There's a lot of great stuff to cover! So lets get started!
Designed for ConsumptionPreview
The 80-20 Rule
Whats unique about this course
Who am I
Making the Right Thing
Understanding Communication LoopsPreview
The Three C'sPreview
|Quiz 1||2 questions|
Lets review the material from The Framework of the MTRV Process
|Section 2: Phase 1 - The Message|
The Assessment Meeting
Requirements vs Solutions for VideoPreview
How to identify requirementsPreview
Using Message Objectives to track information
Message Objectives - Printable Template
|Quiz 2||5 questions|
Lets review the content from The Message Phase
|Section 3: Phase 2 - The Audience|
|Quiz 3||4 questions|
Lets review the materials we covered for The Audience Phase!
|Section 4: Phase 3 - Creative Brief|
The Creative Brief
Creativity and Boundaries
Building your Creative Brief
Creative Brief Resources
Creative Brief Example
|Quiz 4||2 questions|
Lets review the material for the Creative Brief lecture!
|Section 5: Phase 4 - Creative Meeting|
Preparing the Creative Meeting
The Creative Meeting Formula - Step 1
The Creative Meeting Formula - Step 2
The Creative Meeting Formula - Step 3
The Creative Meeting Formula Step 4
Finalizing the Big Idea!
Creative Meeting Agenda
|Quiz 5||8 questions|
Lets review the material from the Creative Meeting phase!
|Section 6: Phase 5 - Production|
Production is the phase where your ideas are executed, where they go from being a sketched out blueprint, to a complete and functioning product. In this lecture we'll cover a lot of free resources that can teach you great production value.
|Section 7: Phase 6 - Distribution|
Mini Cooper Story
The $1,000,000 Story
Videos are like Hot-Dogs - Distribution Methods
Optimizing for Online Distribution - Youtube
Printable Assets and Materials
|Quiz 6||4 questions|
You've finished the course! Can you pass the final exam?
Logan is the Video Director at Construx located in Bellevue, WA. Logan is a talented video and film producer, director, camera operator, DP, editor, special effects artist, color grader ... the list goes on! With skills and experience in nearly every aspect of pre-production, production, and post production he has done commercial work for Dairy Queen, American Express, Whisper, Dish Network, United Way and more. He is experienced in all levels of video production from creative concept and writing, to production and project management.