Make The Right Video: Land the clients that pay top dollar

Learn the secrets of agencies and high-end production studios - How you can consistently land high paying clients.
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  • Lectures 40
  • Length 1.5 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2014 English

Course Description

What is the difference between the freelance video editor who gets paid $20/hr and the professional who can make $15,000 for a 60 second deliverable?

Hint: it is NOT their editing skills.

In this course I am going to show you how to make videos that big companies will pay you thousands for ... videos you already have the skills to make.

More specifically, I will walk you through the exact process I have used to:

  • Land video projects with Dish Network, American Express, Humana, The Home Depot, Whisper, United Way and a bunch of other brands
  • Win a Mini Cooper Countryman from an online video contest hosted by Dairy Queen!
  • Produce a Kickstarter video for a project that got just shy of 600% of its goal ($115,000)
  • Get top rankings for youtube videos, one of which has gotten over 132,000 views
  • Consult a contestant of a national video contest that literally won him a MILLION dollars!

You might be thinking: “Hey Logan, this all sounds awesome! But HOW the heck am I actually going to do these things?"

I'm so glad you asked :-)

Here are just a few of the proven methods you will learn in this course:

  • How to stop the bickering of your clients and get them to respect YOU as the expert
  • The exact process I use to break through ambiguous client requests to deliver results that blow their minds and get me constant referrals
  • Step-by-step instructions on how to use the same process that the big brands like Denny's and Dominoes Pizza use to develop their commercials.
  • Communication Power-UPs that you can apply to any video to help make it perform better out in the market
  • Practical tricks to get yours videos SEEN
  • We'll even cover In-depth Youtube SEO

Here is the best part: You do NOT need exceptional editing skills, current clients or industry contacts. The strategies taught in this course are guaranteed to increase your video production earnings whether you are a veteran or are just getting started.

Read what students are saying:

"This course is, by far, the best course I have taken here on UDEMY. The production is ultra-professional, the content is compelling and engaging and Logan hosts it with a perfect blend of professionalism and subtle humor." - Christian

"Awesomest video course ever ever ever! I will give 6 stars!!!" - Syed

"Make The Right Video will actually teach you something that you DON'T know! If you are a photographer, designer, or any sort of creative this course will help you out because the focus isn't on how to make the VIDEO right but how to make the RIGHT video." - Aaron

If you're ready to take your career to the next level through the highly refined techniques that are used by agencies and consulting companies every day, then it is time to get started!

- Logan Bean, Video Production Expert and Founder of MakeTheRightVideo

What are the requirements?

  • There are no prerequisites for this course, however the information in this course is most powerful when coupled with some understanding of video production.
  • "But I'm just a beginner in Video Production, should I still take this course?" The information in this course is something ALL aspiring videographers should understand. Learning this early will give you a massive advantage over your competition.

What am I going to get from this course?

  • By the end of this course, you will understand why some videos are completely ignored, and why others are worth thousands of dollars.
  • You will become armed with principles and techniques that will enable you to make videos that you KNOW will bring results.
  • This course will take the guesswork and luck out of making a successful video, giving you clarity and confidence that you can produce a video that will do what its intended to do.
  • Printable assets like posters, templates and tools you can use to remember important principles and apply them in your next project!

Who is the target audience?

  • Filmmakers or videographers who feel like they know how to make a decent video, but want to use their skills to consistently land high paying video jobs.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Make The Right Video - Introduction and Framework

The Make The Right Video Process is a unique framework that has been developed using optimization techniques from some of the worlds most successful industries. It cuts right down to the fundamental core of what is actually going on when somebody uses video to communicate. In this lecture we will learn about those fundamental principles, as well as what the roles are that always exist in any loop of communication. We'll set the foundation for the rest of the course and give you the context as to where we'll be going. There's a lot of great stuff to cover! So lets get started!

Designed for Consumption
The 80-20 Rule
Whats unique about this course
Who am I
Making the Right Thing
Understanding Communication Loops
The Three C's
2 questions

Lets review the material from The Framework of the MTRV Process

Section 2: Phase 1 - The Message
The Assessment Meeting
Requirements vs Solutions for Video
How to identify requirements
Using Message Objectives to track information
Message Objectives - Printable Template
1 page
5 questions

Lets review the content from The Message Phase

Section 3: Phase 2 - The Audience
The Audience
Research Overview
Case Study
Qualitative Research
Quantitative Research
4 questions

Lets review the materials we covered for The Audience Phase!

Section 4: Phase 3 - Creative Brief
The Creative Brief
Creativity and Boundaries
Analyzing MO's
Building your Creative Brief
Creative Brief Resources
Creative Brief Example
2 pages
2 questions

Lets review the material for the Creative Brief lecture!

Section 5: Phase 4 - Creative Meeting
Preparing the Creative Meeting
The Creative Meeting Formula - Step 1
The Creative Meeting Formula - Step 2
The Creative Meeting Formula - Step 3
The Creative Meeting Formula Step 4
Finalizing the Big Idea!
Creative Meeting Agenda
1 page
8 questions

Lets review the material from the Creative Meeting phase!

Section 6: Phase 5 - Production

Production is the phase where your ideas are executed, where they go from being a sketched out blueprint, to a complete and functioning product. In this lecture we'll cover a lot of free resources that can teach you great production value.

Section 7: Phase 6 - Distribution
Distribution Overview
Mini Cooper Story
The $1,000,000 Story
Videos are like Hot-Dogs - Distribution Methods
Optimizing for Online Distribution - Youtube
Alternative Methods
Human Connections
Printable Assets and Materials
1 page
4 questions

You've finished the course! Can you pass the final exam?

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Instructor Biography

Logan Bean, Best selling instructor - Author of Make The Right Video

Logan is the Video Director at Construx located in Bellevue, WA. Logan is a talented video and film producer, director, camera operator, DP, editor, special effects artist, color grader ... the list goes on! With skills and experience in nearly every aspect of pre-production, production, and post production he has done commercial work for Dairy Queen, American Express, Whisper, Dish Network, United Way and more. He is experienced in all levels of video production from creative concept and writing, to production and project management.

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