Make Your Book Popular on Amazon Without Marketing
4.4 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Make Your Book Popular on Amazon Without Marketing

Learn simple methods for marketing your book.
4.4 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,100 students enrolled
Created by Wendy McClelland
Last updated 3/2015
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Have strategies for promoting their book on Amazon
  • Understand how to use both on and offline media to promote a book
  • Learn how to build a network of joint venture promoters
  • Understand the value of beta readers and reviewers and how to get them both
  • Learn promotion strategies prior to book launch, during launch and after
View Curriculum
Requirements
  • Students need no special equipment or knowledge.
Description

Amazon offers self publishers a great opportunity to get their books out to the world. But publishing is just a small part of the process. Marketing is critical!

If you want to have real success in publishing your book you need to have a complete marketing plan and strategy.

This course gives you all the strategies I used to get my book to #1 in my category on Amazon.

At the end of this course you will:

- have an overview of social media platforms and how to choose the right one to promote your book to you "ideal audience"

- have learned social media strategies to get engagement and sales

- understand how to build your email list and then how to use your list to promote your book on an on-going basis

- know the value of joint ventures and how to build joint venture partnerships to promote your book (this is one of the most powerful promotion tools you can use!)

- understand the value of quality beta readers and reviewers, and how to find them

- how to best manage your launch day for maximum benefit

- have strategies for ongoing promotions.

Also included is a list of resources.

Who is the target audience?
  • This course is for anyone who who has written a book, is the process of writing one, or plans to and wants to learn how to promote sales and awareness with a ZERO $$ marketing budget.
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Curriculum For This Course
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Introduction and Understanding Social Media's Impact
3 Lectures 23:37

This lecture introduces an overview of the strategies I used to get my book to #1 in my category on Amazon with a ZERO $$ advertising budget.

Preview 01:52

Social media is a great tool for promotion and this lecture outlines some of the basics you must keep in mind when promoting your book.

You'll learn:

- the importance of keywords,

- lead time,

- the new communication model,

- finding your ideal clients and more.

Preview 11:27

It's critical to choose the RIGHT social media platform(s) to promote your book. This lecture explains how to create engaging content for five of the top social media platforms.

Choose the Right Social Media Platforms To Promote Your Book
10:18
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Beta Readers and Reviewers
1 Lecture 08:02

Both beta readers and reviewers are critical to your book launch. This training explains how to find the right beta readers and get reviews from thought leaders in your industry.

Why Beta Readers and Reviewers are So Important to Your Book's Success
08:02

Beta Readers and Reviewers are both important to your book's success.

This quiz will clarify the importance of each.

The Difference Between Beta Readers and Reviewers
3 questions
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Your Email List
1 Lecture 06:00

Email marketing is still one of the most effective ways to communicate and sell to your clients. This lecture explains how to build your list in multiple ways and then how to use it promote your book.

Building Your Email List and How to Leverage the Value of Email Marketing
06:00
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Joint Ventures and Scheduling Your Social Media
2 Lectures 11:24
How Having Joint Venture Partners Can Really Jump Start Your Book Sales
07:30

Schedule Social Media Posts in the Lead-Up to Your Book Launch
03:54
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Launch Day and Beyond
2 Lectures 09:19
Your Book's Launch Day has Arrived -Strategies for Success
01:54

Promoting Your Book After the Launch and Additional Resources
07:25
About the Instructor
Wendy McClelland
4.1 Average rating
36 Reviews
2,240 Students
2 Courses
Award Winning Entrepreneur & Guerrilla Marketing Coach

I began my first business when I was nineteen and since then have created a number of successful companies. In the mid 1990’s I became one of the first women to launch an independent website which was chosen by the New York Times as “one of the best biz sites on the ‘net”. Since then I have spoken to over 10,000 people at live events throughout western Canada and the US about using technology and social media to build brands and companies. As a past nominee for “Canadian Entrepreneur of the Year” I bring over 30 years of business experience, my innovative approach and a ‘can do’ attitude that inspires and motivates audience members.

I am also a Certified Guerrilla Marketing coach and author.