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Make the difference on the market by understanding and using the Business Model Canvas. How will you do that ?
Here's the course outline
1. Why writing a Business Model down ?Understand the 360° degree vision allowed by the Business Model Canvas
2. Customer segments Make the difference by identifying the right segment
3. Value proposition
Create, establish and use a perscussive value proposition
Identify the most communication, sales and distribution channels for your business
5. Revenue streams
Set up the best way to make money according to your business specificities
6. Key ressources
Identify the essential ressources for your business and maximize their use
7. Key activities
Discover, understand and deploy your efforts on activities that make the difference
8. Key partnerships
Identify very accurately who you have to (should) work with to make the difference on the market
9. Cost structure
Identify and manage the main cost generator items in their model
10. The big thing
Make the 9 building blocks work for one and only goal : your success
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|Section 1: Why writing a Business Model down ?|
In this lecture, I'll introduce everything you need to know to make the most enjoyable journey as possible.
I'll tell you about the course goals, how it is divided, I'll also deal with the way I'll teach you further notions and how to prepare your mind to think as a strategist to make things happen.
Gear up !
|Section 2: Customer segments|
Get the Customer Segments building block and linked concepts defined.
Time to fill in the blank ! Let's check the several markets types.
|Section 3: Value proposition|
Get the Value Proposition building block and linked concepts defined.
Time to fill in the blank ! Let's check the several value propositions available.
|Section 4: Channels|
Get the Channels building block and linked concepts defined.
Time to fill in the blank ! Let's check the several channels to deploy.
|Section 5: Customer relationships|
Get the Customer relationships building block and linked concepts defined.
Time to fill in the blank ! Let's check the several customer relationships strategies to use.
|Section 6: Revenue streams|
Get the Revenue streams building block and linked concepts defined.
Time to fill in the blank ! Let's check the several ways to generate revenues.
|Section 7: Key resources|
Get the Key ressources building block and linked concepts defined.
Time to fill in the blank ! Let's check the needed ressources to succeed.
|Section 8: Key activities|
Get the Key activities building block and linked concepts defined.
Time to fill in the blank ! Let's check the activities needed by the business.
|Section 9: Key partnerships|
Get the Key partnerships building block and linked concepts defined.
Time to fill in the blank ! Let's identify people and companies you need to work with.
|Section 10: Cost structure|
Get the Cost structure building block and linked concepts defined.
Time to fill in the blank ! Let's make the list of your main costs.
|Section 11: The big thing|
In this lecture I'll show you how the Business Model Canvas can be used in several industries and sector. Then I'll show how it can evolve with the company making the choice easier and getting adapted to it.
Let's make the machine walk as one man !
Je suis Olivier KAMEL, j'ai 30 ans et je suis Consultant en Management et Marketing
Mon activité s'articule autour de deux grands axes : le conseil en entreprise et la formation (d'adultes et d'étudiants).
Mes missions de conseil sont orientées autour de deux logiques
1. Optimiser le management interne et l'organisation pour maximiser la valeur délivrée aux clients de la structure
2. Optimiser la démarche marketing globale de l'entité pour permettre son développement pérenne
Les cours que je dispense, quant à eux, couvrent plusieurs sujets
- Marketing fondamental (Marketing stratégique et opérationnel)
- Web Marketing
- Management des processus et des organisations
- Management opérationnel
- Veille stratégique, veille concurrentielle, knowledge management
- Conduite du changement
- Prise de parole en public, assertivité, introduction à la PNL
Sur Udemy, j'ai l'ambition d'accompagner les entrepreneurs, les cadres ou toute autre personne soucieuse d'acquérir une connaissance élargie des fonctions transverses de l'entreprise moderne.
N'hésitez pas à m'écrire pour toutes questions !
Hello, I'm Olivier KAMEL and I'm 30.
I work as a Management & Marketing consultant.
My business is organized around two main axis, which are : business consulting and training
My consulting missions are oriented toward two logics
1. Improve the company's organization in order to maximize the customer value delivery
2. Improve the marketing and sales approach allowing the company development
Topics I teach, cover a wide range of companies' business field:
- Fundamental Marketing
- Web Marketing
- Process and structure management
- Team management
- Strategic intelligence and monitoring, competitive intelligence and monitoring, knowledge management
- Change management
- Public speech, assertiveness, NPL introduction
On Udemy, I have the ambition to help entrepreneurs, executive, freelancers and even students on improving their knowledge of the modern companies field.
Feel free to contact me !