Content Marketing: Create, Manage and Monetize Strategies

Learn all the latest strategies to Create, Manage and Monetize Content that people really WANT from YOU!
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  • Lectures 8
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2015 English

Course Description


Worried about producing great content? Are your customer leaving your websites after few seconds? Do you have problems converting new customers? Then learn how to CREATE, MANAGE and MONETISE your content!

Whether you need tips for your website, newsletter, social media or else this course will show you with practical examples what you need to do to finally obtain your goals.

Understand how to CREATE content people want to SHARE. Learn where to find help to create content people want to know.

From understanding how people SEARCH for products, to the way you can make great material that MAKES YOU MONEY.

What are the requirements?

  • Basic Digital Marketing Knowledge

What am I going to get from this course?

  • Create, Manage and Monetize Content
  • Produce content likely to be shared
  • Understand how customer search - and act accordingly

Who is the target audience?

  • Marketing Managers
  • Web Owners
  • Web StartUps
  • New Digital Learners

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Content Marketing 2015
Mapping the Customer Research Journey
Start Creating a Content Strategy
The Million Dollar Question: Why People Should Follow your Content?
Tools That Help You Create Content Strategy
Design Content to Be Shared
Examples: Who applies it
Summary and Resources

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Instructor Biography

Oxford Learning Lab, Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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