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Start A Home Based Business By Creating Information Products

Soup to Nuts guide on finding hungry niches & creating & selling 'solution based' products through a proven sales funnel
4.3 (2 ratings)
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49 students enrolled
Last updated 9/2013
$15 $25 40% off
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  • 3.5 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
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This is an extensive video course on building your own information product based business.

It covers everything from finding the right niche, to creating your first (or next) information product, to setting up a proper sales funnel, and launching your products into the marketplace.

The course is perfect for anyone interested in creating passive streams of income through solution oriented product creation.

The course is broken down into 5 sections -


  • Welcome (7:22)
  • Pulling The Industry Curtain Back (4:52)
  • Mindset (10:32)

Section One: Framework Fast Track

  • Idea Conception (7:08)
  • The Squeeze Page (5:45)
  • The Free Report (7:34)
  • Your Product (7:50)
  • Upsells & Downsells (5:26)
  • Traffic (4:57)

Section Two: Product Selection

  • Niche Selection (15:27)
  • Finding The Market (12:30)
  • Market Viability (9:02)
  • Competition Research (8:41)
  • Becoming The Bull (7:56)
  • Setting Time Limits (9:00)

Section Three: Product Creation

  • Platforms (8:12)
  • Copywriting (8:06)
  • Sales Page Design (8:17)
  • Upsells (6:48)
  • Downsells (5:10)
  • Editing & Formatting (3:04)

Section Four: Networking/Marketing/Promotion

  • Email Lists (8:32)
  • Email Marketing (5:31)
  • Recruiting Affiliates (11:09)
  • Driving Traffic (12:16)
  • Joint Venture Page Setup (9:27)
  • Launch (11:22

After completion of the course you will have a clear picture of what goes on behind the scenes of an 'information product' launch. You can them take the information learned from this course and create products for yourself that will earn you passive income.

Who is the target audience?
  • People who want a career change
  • People looking to create passive income
  • people who like internet marketing
  • people interested in making money online
  • people interested in home based businesses
Students Who Viewed This Course Also Viewed
What Will I Learn?
To create an internet based business
To create solution oriented information products
To make money online using a proven and tested business model
View Curriculum
  • no prerequisite knowledge of the subject needed
Curriculum For This Course
Expand All 28 Lectures Collapse All 28 Lectures 03:42:46
Smoke And Mirrors Introduction
3 Lectures 22:47

This is an introductory lecture for the rest of the course.

Preview 07:23

In this lecture I expose the internet marketing industry and your perception of it.

Preview 04:52

One of the most important lectures in this course, we cover the mindset necessary for success in the rest of this course.

Smoke And Mirrors Section One: Framework
6 Lectures 38:40

In this lecture we will cover your idea for your new product and I will show you how I came up with the idea for the product I created.

The Idea

In this lecture we cover what a squeeze page is and how you will use it for your new product.

The Squeeze Page

In this lecture we cover your offer 'bait', or the free report you'll give out in exchange for your prospects email address.

The Free Report

In this lecture we decide what your product is going to be and why.

Your Product

In this lecture I discuss what upsells and downsells are as they'll relate to your new product.

Upsells and Downsells

This lecture touches on the importance of traffic to your sales pages and offers.

Smoke And Mirrors Section Two: Product Selection
6 Lectures 01:02:36

This in depth lecture teaches you how to select your niche.

Niche Selection

This lecture teaches you how to find the customers you would like to eventually sell to.

Finding The Market

This lecture covers deciding whether a market you are considering jumping into is viable or simply a waste of your time.

Market Viability

This lecture teaches you how to go about researching your competition.


This lecture covers the importance of becoming an authority on your topic with no prior knowledge of the subject necessary.

Becoming The Bull

This lecture covers the time limits you'll need to set in order to stay on track and complete your product.

Time Limits
Smoke And Miirrors Section Three: Product Creation
6 Lectures 39:37

This lecture covers the three main product platforms for your new information product.

Three Platforms

This lecture covers the importance of good copywriting for your sales page and product.


This lecture shows you how to design a sales page for your product.

Sales Page Design

This lecture explains the importance of having upsells for your new product.


This lecture explains the importance of having downsells for your product.


In this lecture I show you how the information product I created was edited and formatted.

Editing and Formatting
Smoke And Mirrors Section Four: Networking And Marketing
6 Lectures 58:17

This lecture covers the different email lists you'll create for your new product and what information to send them.

Email Lists

This lecture explains how to market your new product through email marketing.

Email Marketing

This lecture teaches you how to go about recruiting affiliates to promote your product.

Recruiting Affiliates

This lecture explains the steps to driving traffic to your offer.

Driving Traffic

This lecture teaches you the crucial elements in creating your joint venture offer.

Joint Venture

This lecture takes you through getting your product to the marketplace to be sold.

1 Lecture 00:33

This is a quick wrap up of the entire course in general.

Follow Up
About the Instructor
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49 Students
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