Make Innovation Happen
5.0 (5 ratings)
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Make Innovation Happen

Connect your passion with your plan and learn how to make your entrepreneurial vision a reality!
5.0 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
76 students enrolled
Last updated 9/2013
Price: $50
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn from the materials that have successfully launched over 100 companies!
  • Develop your 90 second pitch!
  • Deliver your pitch with confidence!
  • Know the questions investors will ask!
  • Defeat the 90% failure rate for new technologies!
  • Connect your career to your passion!
  • Build your technology map and avoid pitfalls!
View Curriculum
  • None

Make Innovation Happen! This intensive, step-by-step overview of the innovation process will give you everything you need to launch your product into the marketplace successfully.

CEOs and entrepreneurs travel to Baylor University's Research and Innovation Collaborative and pay thousands of dollars to receive this information one on one. Now you can have it at home.

Who is the target audience?
  • Inventors who want to know how to release their product.
  • Entrepreneurs looking to sharpen their money-raising skills.
  • Corporate Intrapreneurs looking for a proven process to bring innovation to their organization.
  • Business students who want to understand the innovation process.
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Curriculum For This Course
22 Lectures
Welcome: Make Innovation Happen! - What to Expect from this Course
1 Lecture 11:44

Over 90% of patents never produce a dime of revenue! How do you as an inventor and entrepreneur make sure it doesn't happen to you? Join me as I walk you through the vital teaching responsible for a 75% venture success rate through my Business Accelerator program at the Baylor Research and Innovation Collaborative at Baylor University.

Preview 11:44
Pitch Me: Articulating the Essence of the Opportunity
3 Lectures 23:15

To raise money, you need to be able to tell your story compactly, in a way that creates an emotional response. The first 90 seconds sets the stage for the next 45 minutes of you presentation.

Tell Your Story Compactly with Quick Hit Formats

What are you doing? If you don't know, then neither will your investors and partners. It's important to stake your flag in the ground somewhere, even if this changes later on.

Clarify Your Objective

The deeper story will create passion that drives you forward. Work with your mentor to draw your passion out and connect it to your business.

Find the Deeper Purpose that Inspires You and Others
Customer First: Proving Customer Alignment
3 Lectures 25:01

Are you speaking your customers' language, and providing them what they need? The customer motivation assessment will help you figure that out.

Customer Motivation Assessment

You can't be all things to all people. What is the specific value proposition that you are offering to your customer? Have you tested that value proposition?

Get Definitive About Value Proposition To Customer

Bring your customer analysis together into something simple. Investor attention spans are short, and they will ask the questions that they need answers to.

Pull Analysis Together In Compact Format
Find Your Path: Stategic Response to Market Need
3 Lectures 24:24

Knowing your milestones focuses your entire team and is the only way to know when to declare "Victory."

Strategic Milestone Map

If your new startup is a technology company, a large part of your enterprise value will come from your ability to protect your intellectual property. What do your patents really cover?

Define IP Strategy to Sustain Business

Now that you have milestones and intellectual property strategy, crystallize your path around your most sustainable business avenue. Has your thinking changed? If so, go back and rewrite what you now know.

Summarize and Crystallize Your Strategic Path
Activating Strategy Through Goals and Plans
3 Lectures 22:40
Develop a Roadmap in Technology and Product Space

Define Customer Options in Competitive Matrix Form

Capture Path Forward in Actionable Terms - Goals
Offensive Coordination: Guiding Strategy with High Performance Team
3 Lectures 25:28
Maximize Operational Ability to Compete

Clear the Road of Internal Obstacles

Build Talent and Competency Roadmap to Match Demands
Counting the Cost: Translating the Strategy into Financial Terms
3 Lectures 20:13
Define Revenue Generation Process

Aggregate Revenues and Complete Org Costs to Create Pro Forma P/L

Create a Crisp Summary That Tells The Story Financially
Now, Pitch Me: Telling Your Story to Create Target Audience Impact
3 Lectures 22:18
Use What Your Mom Taught You About Communication

Storyboard Your Pitch to Test Your Design

Deliver the Pitch In A Way That Amplifies Your Message
About the Instructor
Dr. Greg Leman
4.7 Average rating
6 Reviews
107 Students
2 Courses
Innovation Expert. Baylor University Business Professor.

Dr. Greg Leman has helped over 75 companies launch successfully through his 'Make Innovation Happen' process. He is an inventor and business development leader with a 25 year career in Specialty Chemicals.

  • In 2005 he became Director of University Entrepreneurial Initiative for Baylor University.
  • In 2007 he founded the Baylor i5 Program in China.
  • In 2008 he established the Technology Entrepreneurship Inititiative at Baylor. Aof 2012 he is the Director of the LAUNCH innovative business accelerator at the Baylor Research and Innovation Collaborative.
Launch Academy
4.7 Average rating
29 Reviews
353 Students
3 Courses
A faith-based global community delivering inspiring innovation

We join with innovators and entrepreneurs who have a compelling vision to impact the world for good.

LAUNCH offers start-ups and established companies access to the systems and resources necessary to achieve sustainable innovation and market growth, including:

Accelerated innovation and commercialization system

Professional mall of experts, in topics like intellectual property, finance, and marketing

Introductions, networking events and mentoring opportunities

Executive Execution coaching

Global market development

Help with securing funding

LAUNCH is located in the Baylor Research and Innovation Collaborative (BRIC), and is the in-house bridge between research, product development and the marketplace - or commercialization. LAUNCH also serves as a bridge to our community and catalyst for cultivating innovation locally.