Mailing List Magic
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Mailing List Magic

A fun, friendly walkthrough for authors sharing the basics of creating, building and managing your own mailing list.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
10 students enrolled
Created by Toni Tesori
Last updated 5/2013
Price: $45
30-Day Money-Back Guarantee
  • 4.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
What Will I Learn?
  • By the end of the workshop, you'll have a fully-functional mailing list, know how to encourage folks to join and understand how to send out relationship-building updates
  • In this course, you will learn how to create a mailing list, how to encourage readers to sign up, how to send out effective emails, how to encourage readers to interact with you and how to fit mailing list updates into your life.
View Curriculum
  • An author website (preferably Wordpress)
  • The desire to become a mailing list magician!
  • 30 minutes/week to build/develop your mailing list once the course is complete
Your mailing list is your best book promotion tool -- period. That's right, a simple list of reader emails is even more effective than Facebook, Twitter or other social media flavor of the moment. 
Having a list of dedicated readers puts you in control of delivering information and updates directly to your readers' inboxes -- and we all know how often we check our email, right? 
If you're an author looking for the best way to communicate directly with your readers, you must have a mailing list. I'll show you how to set one up, attract readers to join and (gasp!) actually enjoy the whole process!

Now for all the deets:

  • The workshop contains six clear, concise lessons that will each take you around an hour to complete (depending on how speedy you are). You’ll be able to start and stop the lessons at your leisure, so you can knock the whole course out in two days or two weeks — it’s up to you.
  • The lessons are a mix of text, audio, video, examples and exercises. We’ll do our best to accommodate every learning style!
  • All of the goodies (videos, slideshows, exercises and resources) will be available online, ready for you to take on at your own pace.
  • We’ll be here, only an email away, to answer any questions that pop up and give you one-on-one advice, specific to your book and audience. We’re also considering a live chat/conference call for folks who prefer talking things out.

Who is the target audience?
  • Fiction authors in charge of promoting their own work (indie/self-published or those with a small press)
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Curriculum For This Course
24 Lectures
Introduction and Welcome
5 Lectures 01:13:22

  • What all 6 lessons of Mailing List Magic will cover
  • The details of exactly how the workshop will…work
  • Note: The videos for the first lesson are actually a bit longer than I indicated in this intro video, but it’s because I’m actually doing what would be homework right along with you. Yay!

Preview 11:23

In this video:
  • What in the world is a mailing list? How do they work?
  • Why mailing lists are better than Facebook and Twitter (oh yeah, I’m going there)
  • Why you’re not a spammer and neither are your email updates
  • How you can easily fit a mailing list into your book marketing life (and still see your kids)
Preview 13:20

In this video:
  • Why MailChimp is the best mailing list provider for authors
  • What you’ll need to sign up for MailChimp
  • How to create your MailChimp account
Preview 15:53

In this video:
  • Create the MailChimp list our readers will join
  • Walk you through the List setup process
  • Explain the various form fields and what they mean
Mailing List Setup, Part 2: Creating Your Readers List

In this video:
  • Create the forms your readers will use to sign up for your mailing list
  • Walk you through the form setup and design process
  • Make signup forms and emails consistent with your personal “look”
Homework: Design your MailChimp List signup forms (download a .zip file of the headers I made for you to use -- Headers below)
Don't forget to download the Lesson 1 Checklist and Quiz to make sure you're staying on track :-)
Mailing List Setup, Part 3: Designing Your Signup Forms
Begin Adding Readers to Your Mailing List
4 Lectures 48:44

In This Video:

  • A reminder: what the “Welcome” email is and why it’s so important
  • The 3 characteristics of the best “Welcome” emails
  • A “Welcome” email example (download Welcome Sample below)
  • Homework: Write your own “welcome” email!
Roll Out The “Welcome” Mat

In this video:
  • Have a list of readers
  • Can I add them?
  • My thoughts on the matter
  • Two ways to do it
  • Download Notification Email Sample (pdf - download Sign Up Email below)
A Special Note: Importing Readers to Your List

In this video:
3 Ways to Add Your Mailing List to Your Website

In This Video:

Lesson Wrap-up

Don't forget to download the checklist and quiz below!

Goin’ Social: Get The Word Out on Facebook and Twitter
What to Send Out to Your Mailing List (and When to Do It)
3 Lectures 30:29
  • The two types of email updates (and a hybrid third)
  • 20+ ideas for email topics
  • Ninja-like ways to combine subjects for even better emails!
  • Email Update-Type Cheatsheet (PDF -- download Topics Cheatshet below)
20+ Ideas for Email Updates

  • How most people design their emails
  • Why I think this method stinks
  • What you should do instead
  • Homework: Sample Emails (PDF -- download below)
  • Email Template (.doc -- download below)
How (NOT) To Write Your Emails

  • Common pitfalls and mistakes to avoid
  • How to decide when to send out updates
  • Additional homework for this lesson!
Lesson Wrap-up
Don't forget to download the checklist and quiz below!
4 Email-Sending Pitfalls to Avoid
Sending Your First Email: A Step-by-Step Guide
4 Lectures 52:36
  • Download a letter-style template I made (Basic Email Template below)
  • Add it to MailChimp
  • Geeky stuff warning!
  • If you don’t use MailChimp, you can safely skip to the next video!
Adding a Letter-Style Template to MailChimp

  • 4 characteristics of great subject lines
  • 5 SPAM bait subject line mistakes
  • Subject line examples for different content types
  • Resource: Subject Line Best Practices (
Writing an Attention-Grabbing Subject Line

  • Finally writing your first email!
  • Tips and tricks for each part
  • Conversational tone, letter-style format
  • Resource: Email Samples (PDF -- download below)
Writing Your First Email

  • Creating your email in MailChimp
  • Step-by-step through the process
  • Test your email
  • Scheduling the email to go out at the perfect time
  • If you didn't load up the letter-style-template, download the alternate video (L4 Video Alt) in the supplementary material below!

Lesson Wrap-up

Don't forget to download the checklist and quiz below!

Creating, Testing and Sending Your First Campaign
Making a Mailing List Plan (You’ll Actually Stick To)
3 Lectures 24:36
  • Why reports are so awesome
  • Report lingo
  • Which stats are the most important
  • The critical results not found in email reports
  • Resource: Reports Overview (
  • Track Results Spreadsheet (.xls/Excel file — download below)
The Results Show: The Basics of Mailing List Reports

  • Most frequently-asked mailing list question
  • Figure out your mailing list schedule
  • Start planning your future campaigns
Setting Your Email-Sending Schedule

  • How to plan updates in advance
  • Tips to get you ahead of the game
  • How to keep consistently motivated
  • Resource: Topics Cheatsheet (pdf -- download below) Note: this is the same cheatsheet from Lesson 3, just adding it again here to make it easier than heading back there :-)

Lesson Wrap-up

Don't forget to download the checklist and quiz below!

Planning Future Updates (and Staying Motivated)
Boosting Mailing List Signups and Tracking Your Progress
5 Lectures 42:07
  • An easy way to get more folks to sign up to your list
  • Giving away a freebie
  • Why it’s so awesome
  • Tips for choosing the perfect “bribe”
  • Sample: “Welcome” Email with Bribe Link (PDF -- download below)
  • Uploading Documents to WordPress (
Boosting Signups, Part 1: Adding a "Bribe"

  • Another way to spread the word about your mailing list
  • Once it’s set up, totally hands-off
  • Doesn’t involve anything geeky!
  • Getting Signup Shortlink (
  • Sample Promo Page ( - a .jpg)
Boosting Signups, Part 2: Adding a Promo Page

Subject Line Deathmatch: Using Split Testing

Unsubscribes and You

Lesson Wrap-up

Don't forget to download the checklist and quiz below!

Conclusion: Wrap-up and Final Thoughts
About the Instructor
Toni Tesori
3.8 Average rating
0 Reviews
18 Students
2 Courses
The Geek @ Duolit

Toni has been a total geek since the age of 11, and a professional graphic designer/web developer for over ten years. When she's not helping indie authors navigate the ins and outs of design and promotion, Toni attempts to bank enough sleep to not be a total zombie while taking care of her 1-year-old daughter!