Mailing Lists, Newsletters, and Users… Oh My
MailChimp is a free mailing list maintenance system that also provides a web based interface to creating professional looking emails to be sent to those lists. This course guides you through the use of Mailchimp from defining a simple mailing list to creating and sending your first email.
See How to Increase Your Business Through Targeted Email Campaigns
This course is primarily focused on teaching you how to use the Mailchimp web based interface to create, maintain, and analyze your mailing lists and email campaigns. However, it also provides important insight into what to include in your newsletters and how to establish personal relationships with your most important customers.
Let Me Be Your Guide…
Mailchimp is pretty easy to use, but you still might appreciate a guiding hand as you begin to use the tool to build your business in exciting new directions.
Note: If you're serious about email marketing, you might want to consider Get Response or some other mailing list service as MailChimp has a reputation to being unfriendly to internet marketers. One student mentioned difficulties that arise from including affiliate links in your emails. MailChimp is still appropriate for less aggressive business mail.
An overview of the course which explains why to have a mailing list, why to use mail chimp, and the minimal course requirements which everyone should be able to meet (i.e. a browser and an email account).
In this quick introduction I provide a single slide overview of how Mail Chimp works so can better evaluate whether you'd like to use it or not and better understand the construction of the course.
Through trial and tribulation we're eventually able to show how to create a brand new Mail Chimp account. You must create an account on the Mail Chimp website before they will allow you to build and maintain mailing lists.
Together we create our first mailing list and go on to add a subscriber and configure the list.
A short aside on how to import an existing mailing list into Mail Chimp.
How to configure a web based subscription interface to Mail Chimp using the web based configuration tool. Simply embed the URL to begin gathering subscribers to your mailing list.
This is an addendum to the original course to address a change in Mailchimp's default form display. You now need to perform these steps to display required field information on your form.
A short discussion of the simplest and easiest to implement promotion strategies to get people to subscribe to your mailing list.
In this initial lecture we begin to create an email template that we will use to send all email to our list. An email template should contain common setting that you want to appear in all emails.
In this lecture we finish, preview, and save our template.
In this lecture we use the template we saved in the previous lecture to begin construction of an email campaign. An email campaign is simply an HTML formatted email sent to a mailing list.
In this lecture we finish our email by adding social media links and previewing it in preparation for sending it to our email list.
In this lecture we complete our first email campaign by sending the email we previously formatted to our mailing list.
Although this section begins with lectures describing the creation and use of templates, the use of templates is actually optional. Instead, you may choose to simply replicate the previous month's newsletter to begin a new one as shown in this quick lecture.
In this lecture we take our first look at the Mail Chimp open, click, and user reports to gauge the effectiveness of our email campaign.
In this lecture we learn how to focus our email campaigns toward particular members of our lists. We witness two applications of this feature in targeting the most active customers and targeting users who subscribed after the last email campaign for a resend.
What information to follow and what to do with it when it comes to refining your email campaigns to a fine pollish.
An quick overview of what you get with a Mail Chimp paid subscription.
In this lecture I demonstrate how to add a MailChimp sign up form to a Wordpress website.
Looking back I found at least two things that I failed to cover well: 1) I show you the newsletter signup form in action for my wife's newsletter, 2) I point out how much online help there is available for you to learn Mail Chimp.
Some final words of guidance and encouragement.
A demonstration of the double opt in mailing list process showing sign up, sign up thank you and confirmation thank you squeeze pages.
A demonstration of using a $19 Wordpress plugin named FunnelKit Go to create squeeze pages.
In this lecture I demonstrate how to configure MailChimp to use your newly created squeeze pages.
In this lecture I show how to market your mailing list using free stuff and the right balance of information and sales.
Born in Los Angeles, California, in the middle of the last century, I have always wanted to be a writer. After twenty-five some odd years spent working in the computer industry in the heart of the Silicon Valley, first for Lockheed as a Systems Programmer and later for Cisco Systems as a test tool developer, I managed to retire early and begin my next career as a self-published author.
Along with writing and publishing my own novels I also publish the works of my wife, Melanie Jackson. During the past four years I’ve published well over 100 books in paperback and eBook formats. Oddly enough this includes eBooks on how to self-publish books and how to create professional looking book covers using the GIMP. I’ve also recorded and distributed a pair of audiobooks available for purchase on Amazon and Audible. Finally, I spend a portion of my time maintaining both my website and my wife’s website, which was developed using WordPress.
My latest endeavor, begun in July of 2014, is to record training courses for distribution via Udemy. My goal is to provide low cost high quality screen cast based educational material focusing on my area of expertise; namely, self-publishing and book cover design using the GIMP. As time permits, I plan to expand my catalog to cover Web page development and Udemy course preparation.
I currently live in the beautiful California wine country with my wife, published author Melanie Jackson, and Butterscotch the cat.