MailChimp 101; Part of the Marketing Tech Stack Series
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MailChimp 101; Part of the Marketing Tech Stack Series

Growth Hack your Digital Marketing Strategy with MailChimp in one hour!
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2 students enrolled
Last updated 10/2016
English
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Current price: $10 Original price: $40 Discount: 75% off
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Includes:
  • 1 hour on-demand video
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Sign into your new MailChimp account
  • Navigate around the menus to know which tools you need right out of the gate
  • Populate your first list using your existing contacts, and a simple import system we walk you through.
  • Understand how to setup your email before sending by knowing your best subject line and who to sent to
  • Create your first and next emails using our recommendations for templates
  • Proof your email with our proofing guide
  • Send your email at your own schedule
  • Understand the value of analytics and reports to your email and to your business operations
  • Set up and use your sign up form to begin collecting new emails
View Curriculum
Requirements
  • Some experience using web tools is beneficial
Description

Growth Hack your digital marketing strategy with MailChimp.   An eCourse delivered online over six modules that are no more than 10 minutes each.

Marketing your business shouldn't be hard.  Using and understanding tools like MailChimp help you as a business owner promote your business.  We teach you the processes to setup your account and use it effectively!

This is an introductory course intended to help you setup or in many cases re-setup your MailChimp account to work for you as a content promotion machine.  We teach growth hacking techniques and focus on critical menus and features that will help you stay consistent with your marketing process through a tool like MailChimp.

You owe it to yourself to better promote your business and grow.  Learn a new toolset in just one hour.

Check out these three features:

  • EASY - We'll break down the tech for you so it's easy to setup through video and digital booklets.
  • TIME - Each module is no more than 10 minutes to help save you time in your busy day.
  • PEERS - Great case study examples to help demonstrate how others use the tips and techniques

Improve your digital marketing by understanding and sending better emails using a free technology and growth hacking tool called MailChimp so that you can grow your business.

As a small business entrepreneur, you may have already tried and attempted to use MailChimp or similar tools like Constant Contact but fell out of habit of using them.  Let us restart your tool again or set it up for the first time.  Find out how a peer of yours used his MailChimp campaign tool to communicate to his list of 175 contacts to get results in just 30 days.

After completing these six 10-minute modules, you will be able to setup the TOOL called MailChimp to help you better reach fans.  We'll show you the quick PROCESS to import your existing contact.  You will be sending your first email and promoting how easy it is to have your fans signup for your future emails; all in one hour.

Who is the target audience?
  • This course is meant for the non-technical savy. We walk through detailed steps and why's to help you understand MailChimp
  • This course is for small business owners, entrepreneurs, and social entrepreneurs
  • If you are not in business yet, this course and tool will also help you launch
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Curriculum For This Course
7 Lectures
01:04:38
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MailChimp 101; Part of the Marketing Tech Stack Series
7 Lectures 01:04:38

Welcome to MailChimp 101; Part of the Marketing Tech Stack series.

In six 10-min modules we'll walk you through the process of creating and setting up an account as well as how to use MailChimp.  YES you will be uploading contacts and sending your first emails in this course, and you will have some steps to better promote your business.

Preview 08:18

SETUP your free MailChimp account and understand the basics of email marketing.

In this module, you will learn a little bit about email marketing in general, as well as find out more about MailChimp.  You will go through the steps to setup your new MailChimp account.

TOOL: The Growth Hack 101 Comparison Tool for email marketing tools will help demonstrate things to look for in a tool like MailChimp.

Preview 07:18

We'll navigate around the tech tool MailChimp to make it easy to understand where things are at including menus and tools.


In this module we will take a tour of MailChimp and see the basics of how to navigate through MailChimp.  The goal will be to help you identify the three main processes of MailChimp.  At the end of the tour, you will have an exercise to begin importing your own list.

TOOL: Contact Import Guide - you will quickly add your existing contacts of fans using this import guide.

Preview 09:14

You will begin populating your list with existing contacts so that you're ready to promote to your fans. You will also understand how your contacts are managed in MailChimp. 

In this module we will begin adding your first contacts into MailChimp by understanding how to add contacts one by one, as well as using the bulk import feature. The goal will be to help you in creating and uploading your first list so you can start sending emails out to market and promote your business.

MODULE 3: Making FANS out of Contacts
07:55

Designing an email is easy when you use the templates in MailChimp. We'll explain our process for creating your first email.

In this module, we will be creating your first email and navigating through the editor window.  The goal will be to help you in creating and sending your first email campaign to your list to market and promote your business.

BONUS: Case Study - Learn from a fellow peer who had great success with his first list in 30 days.

MODULE 4: Creating your first EMAIL
12:25

MODULE 5: VALUE in Reports
08:55

In this last module, you will setup your sign up form and understand how well they can be used to help your fans opt-in to your list automatically on their own.

MODULE 6: Get ready for sign ups
10:33
About the Instructor
Christian Marcillo
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2 Students
1 Course
Digital Marketing Coach for small business owners

After launching and helping to launch several businesses both on the local scene and in technology, I've experimented, failed, and succeeded in using several growth hack marketing tools to grow businesses on a tight budget.  

I live at the best intersection of humanity and technology, and believe in teaching others how to use technology to enhance their lives, and not be held captive by them.  Many have enjoyed the breakdown of technology as I show and coach them how to overcome their fears and objections to tech.