Email marketing, why care?
More than 12 million people and businesses use MailChimp to send 1 billion emails every day. MailChimp truly is the global leader in email marketing. With powerful features and an easy to use interface, MailChimp is your new best friend.
This course is designed to do two things:
This course is just under an hour from start to finish, and designed to give you a basic understanding of...
This course is just under an hour from start to finish, and designed to give you a basic understanding.
A quick intro to the course.
Logging in to MailChimp.
How to invite users to your MailChimp account, and the various permission levels.
A strategy is vital for success. In this video I go through 3 key components for successful email campaigns.
How and where to add a new template and access existing templates.
A brief description of regular, A/B test and RSS campaigns, plus my opinion (rant) on automation.
A step-by-step look at creating a campaign, exploring the options along the way.
This bonus video looks at content: how to drive a higher ROI through creating engaging copy and imagery.
A sneak peak and lists, and the various options within.
How to grab signup form code to embed on your website.
A look at the differences between groups and segments.
A look at segments and how to create one.
A look at reports, as well as some advise on KPIs and what metrics to monitor.
This free PDF is a 7 step guide on how to create effective email campaigns. Hope it helps ;)
Doug is CEO at MailNinja, a UK email marketing agency with over 10 years experience and expertise.
Since I launched MailNinja in 2005, I've been working hard to build a profitable business with strong ethics and a fanatical desire to make email work for our global client base.
Rooted in my passion for email marketing, I've seen first hand how powerful it can be as a marketing channel, so i've made it my core mission as chief Ninja to focus solely on email. We aren't just an agency, nor are we a digital agency. We aren't even a marketing agency - we're an email marketing agency. This ultimately is our USP, and always will be.
Having a team of email experts in house with varying skills means I am able to step sideways (not back), and focus on new services, product development and content strategy that help take MailNinja into new places.