MailChimp for Beginners (1 hour starter course)
4.3 (197 ratings)
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MailChimp for Beginners (1 hour starter course)

Learn the basics of MailChimp and email marketing in under an hour
4.3 (197 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,808 students enrolled
Created by Doug Dennison
Last updated 7/2016
English
Price: Free
Includes:
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the basics of MailChimp
  • Know how to create and send effective email campaigns
View Curriculum
Requirements
  • Sign up to MailChimp
Description

Email marketing, why care?

  1. Cost – Email marketing is CHEAP, there are no two ways about it. Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is going to cost you tiddlywinks compared to other channels of advertising.
  2. Success - Emails can be targeting specifically to the ideal consumer. With this concept in mind, along with email cost-effectiveness, it’s no wonder that email marketing’s ROI often blows other direct marketing strategies out of the water – The trick is that you have to get it right!
  3. Measurability and Flexibility – With the analytics available today it’s easy to track responses to your emails exactly, in order to work out what parts of your campaign are working and what parts aren’t. With this knowledge, you can then react instantly to modify your campaign strategy if need be.

Why MailChimp?

More than 12 million people and businesses use MailChimp to send 1 billion emails every day. MailChimp truly is the global leader in email marketing. With powerful features and an easy to use interface, MailChimp is your new best friend.

This course is designed to do two things:

This course is just under an hour from start to finish, and designed to give you a basic understanding of...

  1. How MailChimp works
  2. How to create effective email campaigns

This course is just under an hour from start to finish, and designed to give you a basic understanding.

Who is the target audience?
  • This course is designed for people want to know how to navigate MailChimp, and want to know how to utillise the power of email marketing.
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Curriculum For This Course
14 Lectures
01:13:40
+
MailChimp Starter Course
14 Lectures 01:13:40

A quick intro to the course.

Intro
01:27

Logging in to MailChimp.

Log in
01:36

How to invite users to your MailChimp account, and the various permission levels.

Users
03:02

A strategy is vital for success. In this video I go through 3 key components for successful email campaigns.

TIP – Strategy
04:45

How and where to add a new template and access existing templates.

Templates
03:01

A brief description of regular, A/B test and RSS campaigns, plus my opinion (rant) on automation.

Campaign types
05:08

A step-by-step look at creating a campaign, exploring the options along the way.

Create a campaign
17:18

This bonus video looks at content: how to drive a higher ROI through creating engaging copy and imagery.

TIP – Content
08:01

A sneak peak and lists, and the various options within.

Lists
04:30

How to grab signup form code to embed on your website.

Signup forms
03:31

A look at the differences between groups and segments.

Groups and segments
05:22

A look at segments and how to create one.

Segmenting
03:45

A look at reports, as well as some advise on KPIs and what metrics to monitor.

Reports
10:32

This free PDF is a 7 step guide on how to create effective email campaigns. Hope it helps ;)

BONUS - 7-Step Success Formula [PDF download]
01:42
About the Instructor
Doug Dennison
4.3 Average rating
192 Reviews
4,808 Students
1 Course
Email marketing enthusiast.

Doug is CEO at MailNinja, a UK email marketing agency with over 10 years experience and expertise.

Since I launched MailNinja in 2005, I've been working hard to build a profitable business with strong ethics and a fanatical desire to make email work for our global client base.

Rooted in my passion for email marketing, I've seen first hand how powerful it can be as a marketing channel, so i've made it my core mission as chief Ninja to focus solely on email. We aren't just an agency, nor are we a digital agency. We aren't even a marketing agency - we're an email marketing agency. This ultimately is our USP, and always will be.

Having a team of email experts in house with varying skills means I am able to step sideways (not back), and focus on new services, product development and content strategy that help take MailNinja into new places.