Mailchimp for Holiday Let | Vacation Rental Owners

Email Marketing Set Up Using Mailchimp for Holiday Home | Vacation Rental Owners

Created byElaine Watt

Last updated 6/2016

English

What you'll learn

Learn the basics of how to set up and use Mailchimp
Learn the basics of email marketing using Mailchimp
Understand what Mailchimp is and how it can be used in your Holiday Let Business

Course content

2 sections • 9 lectures • 38m total length

Introduction to The Course0:49
Get started with email marketing for your Holiday Let Business using Mailchimp, we cover the basics of what Mailchimp is and how you can use it inside your Holiday Let Business. We’ll also look at how to create a Mailchimp Account and how to section your subscribers according to different criteria. In another Free Course we look at how email marketing is the backbone of your business and the key to taking control of your Holiday Home Marketing and the future of your Holiday Let Business, it’s important that you take this course first.

Most Holiday Home Owners recognise the strength that the large listing sites have and the place they have in our businesses. However, individual Holiday Home Owners are increasingly feeling the frustration of being on the wrong side of the power that comes through the strength of these large companies as they change prices, terms and conditions, algorithms and add charges as and when they please to suit their business model, not ours. We’ll address how creating your own email list can give you back control and take away the feelings of frustration and the worry that goes with ever changing terms on these large platforms.
Lesson 1 - Welcome & Introduction2:01
Welcome to the course and thank you for taking the time with me!

In this video I cover a little of what you can expect and learn from this course.

Module 2 - Lesson 1 - Create a Mailchimp Account4:19
In this video we walk through step by step on how to create your email account with mailchimp
Module 2 - Lesson 2 - Create a List Inside Mailchimp3:59
This lesson shares how to segment your email addresses by creating a list for each individual type of email. eg Past Guest, website email sign up.
Module 2 - Lesson 3 - Creating an Autoresponder6:22
Automation is a huge timesaver and a paid feature, but this lesson shares how to send one key email, automatically to those joining your email list, without paying for additional features
Module 2 - Lesson 4 - Create an Email Template5:59
Create a template so save time and ensure each email you send looks and feels like it's from you and represents your holiday home | vacation rental
Module 2 - Lesson 5 - Sending an Email to Subscribers5:21
In this lesson we'll send our first email to one of our lists!
Module 2 - Lesson 6 - An Introduction to Email List Incentives or Optins6:11
This lesson shares valuable information on how to ask people for their email address when they visit your site and gives some great ideas on what to give them that will be of value in return!
Module 2 - Lesson 7 - Adding an Email Signup Form to Your Website3:00
Add the sign up form to your wordpress website so people can leave their email address with you and they will show up right inside your mailchimp account!

Requirements

Access to a computer
Access to the internet

Description

Get started with email marketing for your Holiday Let Business using Mailchimp, we cover the basics of what Mailchimp is and how you can use it inside your Holiday Let Business. We’ll also look at how to create a Mailchimp Account and how to section your subscribers according to different criteria. In another Free Course we look at how email marketing is the backbone of your business and the key to taking control of your Holiday Home Marketing and the future of your Holiday Let Business, it’s important that you take this course first.

Most Holiday Home Owners recognise the strength that the large listing sites have and the place they have in our businesses. However, individual Holiday Home Owners are increasingly feeling the frustration of being on the wrong side of the power that comes through the strength of these large companies as they change prices, terms and conditions, algorithms and add charges as and when they please to suit their business model, not ours. We’ll address how creating your own email list can give you back control and take away the feelings of frustration and the worry that goes with ever changing terms on these large platforms.

Who this course is for:

Holiday Home Owners who have never been introduced to email marketing
Holiday Home Owners who have begun to create an email list, but want a clear strategy
Holiday Home Owners who need to reduce their dependence on the big listing sites

Mailchimp for Holiday Let | Vacation Rental Owners

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 3min

Module 2 - Mailchimp Set Up7 lectures • 35min

Requirements

Description

Who this course is for: