The Magnetic Profit Formula for Copywriting and Sales
4.3 (9 ratings)
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The Magnetic Profit Formula for Copywriting and Sales

How to Craft Descriptions and Sales Offers That Attract Fans and Compel Them to Buy Now
4.3 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
29 students enrolled
Created by Bob Baker
Last updated 4/2016
English
Learn Fest Sale
Current price: $10 Original price: $40 Discount: 75% off
4 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 7 Articles
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Attract the ideal customer to your product or service
  • Write descriptions that make your fans' mouths water
  • Create sales offers that compel your fans to buy now ... and to buy more
  • Understand the psychological hot buttons that drive most human beings to act
View Curriculum
Requirements
  • An eagerness to learn more about marketing and sales
  • A willingness to spend a little time doing simple exercises
  • A sincere desire to test out the best sales strategies you discover in this course
Description

What I'm about to share with you is especially important if you're an author, speaker, teacher, musician, artist, coach, consultant or other type of creative entrepreneur ... AND you want to generate more income from your talents and know-how.

I'm Bob Baker, and for most of my adult life I've been self-employed in the arts - as an author, musician, visual artist, and improv comedy instructor and performer.

If you know anything about creative fields, you know that making a living in the arts is NOT that common. Yet I've been able to do it.

Yes, I create high-quality books and experiences for my readers and fans. But I truly believe one of my biggest secrets to full-time success is the skill I've honed at copywriting and sales.

The way you describe your product or service, and the specific offers you make to your fans, make all the difference in your ability to generate income.

But this isn't a skill that comes easily to most people. I've spent more than 25 years refining and putting into practice the authentic sales tactics that work for me.

And now I'd like to teach these principles to you.

That's why I created the Magnetic Cash Flow Formula course. It will show you how to ...

Craft Descriptions and Sales Offers That Attract Fans and Compel Them to Buy Now!

Here's just some of what you'll learn:

  • How to write effective sales page headlines that grab attention and inspire your fans to learn more
  • The #1 most important word you need to include in any sales message
  • How to craft magnetic sales offers (and the key aspects that most people mistakenly leave out)
  • An inside look at a simple promotion I ran that generated $3,976 in just 5 days
  • The three types of fans and prospects to be aware of (and why you need all three)
  • Your two main goals when selling (most marketers miss the boat on this one)
  • The most powerful motivator to use when persuading people to buy
  • The two types of offers that always get people to buy now ... instead of later
  • How to uncover what your fans really crave and are willing to pay for
  • The four traits of the most compelling sales offers
  • How to get your emails opened and read
  • The secrets of fan attraction
  • How to turn lukewarm prospects into hungry buyers

Using easy-to-follow video lessons and worksheets, I'll show you how to squeeze more revenue out of your existing products, services and fan base!

Are you interested?

I hope you'll join me as I share my favorite secret weapons through the Magnetic Cash Flow Formula course.

There's no time like the present. And the course is surprisingly affordable.

Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

Plus, it comes with a 30-Day, Money-Back Guarantee!

Go ahead and register now, and I'll see you inside the course.

Who is the target audience?
  • Authors, speakers, teachers, musicians, artists, coaches, and consultants
  • Creative entrepreneurs with a worthy product or service to sell
  • Small business people who are frustrated with slow sales
  • Anyone who wants to learn the art of copywriting and making compelling sales offers
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Curriculum For This Course
Expand All 38 Lectures Collapse All 38 Lectures 02:34:04
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Paving the Way for Magnetic Sales (Module 1)
6 Lectures 20:29

Use these worksheet pages as you watch or listen to the “Magnetic Cash Flow Formula” video or audio training sessions that came with this course. Write down the principles I cover and, most important, capture your ideas on how you can apply them to your specific situation.

Module 1 Worksheet
2 pages


3 Steps to Effective Marketing
04:23

The Most Important Sales Word
07:59

Module 1 Action Steps
03:21

If you'd prefer to listen to just the audio of this entire module, you can download an MP3 file using the Resources link on this page.

Module 1 Audio
00:06
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The Secrets of Fan Attraction (Module 2)
8 Lectures 34:43

Use these worksheet pages as you watch or listen to the “Magnetic Cash Flow Formula” video or audio training sessions that came with this course. Write down the principles I cover and, most important, capture your ideas on how you can apply them to your specific situation.

Module 2 Worksheet
4 pages

The Truth About Features and Benefits
07:19


How to Uncover What Your Fans Really Crave
03:09

The Power of Magnetic Headlines
06:55

How to Get Your Emails Opened and Read
07:44

Module 2 Action Steps
02:14

If you'd prefer to listen to just the audio of this entire module, you can download an MP3 file using the Resources link on this page.

Module 2 Audio
00:06
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Turn Prospects Into Hungry Buyers (Module 3)
7 Lectures 22:18

Use these worksheet pages as you watch or listen to the “Magnetic Cash Flow Formula” video or audio training sessions that came with this course. Write down the principles I cover and, most important, capture your ideas on how you can apply them to your specific situation.

Module 3 Worksheet
3 pages

The Real Reason People Buy Anything (You Must Know This)
06:22

The 2 Primary Factors That Influence Human Behavior
03:39

The 4 Traits of the Most Compelling Sales Offers
04:53

The Magic of Bullet Points (If You Do Them Right)
05:25

Module 3 Action Steps
01:53

If you'd prefer to listen to just the audio of this entire module, you can download an MP3 file using the Resources link on this page.

Module 3 Audio
00:06
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Motivating People to Buy NOW and Buy MORE (Module 4)
7 Lectures 30:05
Module 4 Worksheet
00:11


Your Two Main Goals When Selling
08:13

The 3 Most Inspiring Sales Offers You Can Make
07:43

The 3 Purchase Options That Will Bring in More Money
06:49

Module 4 Action Steps
01:18

If you'd prefer to listen to just the audio of this entire module, you can download an MP3 file using the Resources link on this page.
Module 4 Audio
00:06
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Profitable Email Marketing and Other Magnetic Tools (Module 5)
10 Lectures 37:27

Use these worksheet pages as you watch or listen to the “Magnetic Cash Flow Formula” video or audio training sessions that came with this course. Write down the principles I cover and, most important, capture your ideas on how you can apply them to your specific situation.

Module 5 Worksheet
00:11

The Story Behind My $3,976 Email Campaign
03:56

The 7-Day Email Marketing Formula
03:21

What These Results Reveal About Human Behavior
04:36

The Magnetic Art of Storytelling
07:11

Building Trust and Credibility with Your Fans
06:05

BE the Media and Do THIS While You Sell
03:44

The Best Ways to Build Trust and Credibility
06:07

Module 5 Action Steps
02:09

If you'd prefer to listen to the audio only of this entire module, you can stream or download that here.

Module 5 Audio
00:06
About the Instructor
Bob Baker
4.0 Average rating
234 Reviews
4,645 Students
9 Courses
Author, Teacher, Speaker

Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.

He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.

Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.

He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.

He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!