If you're a pub or restaurant owner, Franchise owner or run an independent business, you obviously know how tough a job it is; you know how challenging and competitive the market place is.
It's a mighty challenge to stand out and be the preferred choice of your target market.
This course is all about winning customers and keeping them for life by using automated, relevant email communications that they will look forward to receiving.
This course is a great way to understand the secrets to Customer Loyalty. It includes many strategies, tips and ideas to make your venue unbeatable and memorable.
Learn why the biggest expense in marketing is winning a new customer
Learn why it's not the customer's job to remember to come back!
Discover how your profits lie in following up with your customers
Discover how the big pay-off for your business, is in repeat customer visits
Find out why you have to know what is being said about you and your business
Disover the reason why so many venues fail
Know why you should never ignore a customer at any time, especially on their birthday or anniversary
Learn how to track Loyalty Analysis instantly
Find out why your biggest asset is not in your customer list, it's in the value you deliver
Discover the best tool to retain customers
Learn how to track your ROI to the penny
Find out why the single most important day of the year for YOU is your customer's birthday
The 3-step follow-up sequence generates both more and bigger bookings
Know that the margins are too tight not to follow up when all expenses are taken into account
Discover how the automation of a Loyalty System allows you to focus on your business
Your customers don't always complain, but they just don't come back . . .
Why you should launch a team competition for customer sign-ups
Customers value proof from other customers
What gets measured, gets improved
Not all your customers are equal!
Find out how most businesses think they are the same . . .
Neil Murphy is widely known as an energetic, competitive and successful entrepreneur, specialising in the sales arena. Neil has a major focus on delivering customer service excellence, team retention and follow-up marketing. Most recently, Neil has worked with many restaurants and food pubs as well as salons and beauty spas to help develop customer VIP systems generating extra profits through customers visiting again and again . . . proving the power of repeat customer business. Neil's first eBook, "Fresh Restaurant Marketing" has recently been ranked at No.1 in the direct marketing category on Amazon and can now be downloaded by searching for Fresh Restaurant Marketing on Amazon. Neil is an accomplished public speaker and a big believer in "niche marketing" and the power of focus to achieve in all that we set out to achieve. In this new economy, Neil has proven the most important person in any business is the customer. Neil has successfully shared this when speaking and presenting to managers, business owners and entrepreneurs at many events, including the Institute of Customer Service meetings, Institute of Directors Hampshire (Mentor Magic winner) and also the Lloyds Commercial Banking Charter Event in Andover. Some of the leading strategies Neil is committed to are "customers buy when they are ready to buy, not when the salesman is ready to sell" and "look very closely for the hidden business within your business!" Neil was the founder of Armchair and the author of their monthly newsletter, which has proven to be extremely well received, won new client sales and helped generate referrals, as well as an extremely successful strategy to boost customer retention - one of the fastest ways to gain market share!