How to Capture Customer Data and Double Your Venue Profits

If you want to bring your current customers back more often and increase customer spend, this course is for you.
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Instructed by Neil Murphy Business / Strategy
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  • Lectures 26
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

If you're a pub or restaurant owner, Franchise owner or run an independent business, you obviously know how tough a job it is; you know how challenging and competitive the market place is.

It's a mighty challenge to stand out and be the preferred choice of your target market.

This course is all about winning customers and keeping them for life by using automated, relevant email communications that they will look forward to receiving.

  • Includes 25 videos
  • Contains 5 chapters, each including 5 video lectures
  • The total duration of the course is 1 hour
  • Covers strategies, ideas and formulas to help you see a dramatic increase in productivity, activity, profits and happiness
  • Provides the foundation and structure for creating lifelong, valued customers

What are the requirements?

  • There is no preparation necessary for this course but it is recommended that you take notes, be focussed and be committed to implementing many of the strategies, ideas and special tips immediately.
  • This course is suitable for newbies, start-ups, established businesses, veterans including single-site or multi-site operators.

What am I going to get from this course?

  • At the end of the course, you will know how to ensure profitability for your pub or restaurant
  • This course will give you a distinct advantage over your rivals and competitors

Who is the target audience?

  • This course is for pub or restaurant owners and franchise operators, and anybody who is ambitious to take their pub/restaurant business into high growth mode.
  • This is not for anybody who wants to "get rich quick", cut corners, is lazy or doesn't believe in the values of "Loyalty" and "Retention"

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Automated Customer Loyalty

This course is a great way to understand the secrets to Customer Loyalty. It includes many strategies, tips and ideas to make your venue unbeatable and memorable.


This is where it all starts!


It shows you care, are interested and keeps customers for life


Generates long-term, predictable income and profits


Learn why the biggest expense in marketing is winning a new customer


Learn why it's not the customer's job to remember to come back!

Section 2: Essentials for Loyalty Success

Discover how your profits lie in following up with your customers


Discover how the big pay-off for your business, is in repeat customer visits


Find out why you have to know what is being said about you and your business


Disover the reason why so many venues fail


This changes everything - when you can instantly know this metric

Section 3: A Customer Ignored is a Customer Lost

Know why you should never ignore a customer at any time, especially on their birthday or anniversary


Learn how to track Loyalty Analysis instantly


Find out why your biggest asset is not in your customer list, it's in the value you deliver


Discover the best tool to retain customers


Learn how to track your ROI to the penny

Section 4: No follow-up is a disservice to your Customer and your Business

Find out why the single most important day of the year for YOU is your customer's birthday


The 3-step follow-up sequence generates both more and bigger bookings


Know that the margins are too tight not to follow up when all expenses are taken into account


Discover how the automation of a Loyalty System allows you to focus on your business


Your customers don't always complain, but they just don't come back . . .

Section 5: It's all about repeat visiting Customers

Why you should launch a team competition for customer sign-ups


Customers value proof from other customers


What gets measured, gets improved


Not all your customers are equal!


Find out how most businesses think they are the same . . .

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Instructor Biography

Neil Murphy, Customer Retention Expert

Neil Murphy is widely known as an energetic, competitive and successful entrepreneur, specialising in the sales arena. Neil has a major focus on delivering customer service excellence, team retention and follow-up marketing. Most recently, Neil has worked with many restaurants and food pubs as well as salons and beauty spas to help develop customer VIP systems generating extra profits through customers visiting again and again . . . proving the power of repeat customer business. Neil's first eBook, "Fresh Restaurant Marketing" has recently been ranked at No.1 in the direct marketing category on Amazon and can now be downloaded by searching for Fresh Restaurant Marketing on Amazon. Neil is an accomplished public speaker and a big believer in "niche marketing" and the power of focus to achieve in all that we set out to achieve. In this new economy, Neil has proven the most important person in any business is the customer. Neil has successfully shared this when speaking and presenting to managers, business owners and entrepreneurs at many events, including the Institute of Customer Service meetings, Institute of Directors Hampshire (Mentor Magic winner) and also the Lloyds Commercial Banking Charter Event in Andover. Some of the leading strategies Neil is committed to are "customers buy when they are ready to buy, not when the salesman is ready to sell" and "look very closely for the hidden business within your business!" Neil was the founder of Armchair and the author of their monthly newsletter, which has proven to be extremely well received, won new client sales and helped generate referrals, as well as an extremely successful strategy to boost customer retention - one of the fastest ways to gain market share!

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