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In this course you will learn about two important business concepts: effectiveness and efficiency. Effectiveness is achieving important company objectives. Efficiency is doing it with as few resources as possible. Successful entrepreneurs are masters of efficiency – they have a real knack for finding and utilizing a host of resources other than money, mostly because no one will finance their new business venture. Banks won't lend money to early stage companies, and venture capitalists only fund proven business models that are ready to scale quickly.
Thus, most entrepreneurs end up bootstrapping their business startup. Bootstrapping is basically self-funding – it is utilizing all the resources you have to quickly build a prototype and get it into the market. An important part of bootstrapping is creating and implementing low-cost sales and marketing strategies. The tactics presented in this lesson are creative ways to take a new product or service to market without spending a lot of money. We will review these strategies, and then create a plan for implementing some of them into your new enterprise.
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Introduction: Who We ArePreview
|Section 1: Low Cost Marketing Strategies|
Low-cost Marketing StrategiesPreview
Low-cost Marketing Strategies
|Quiz 1||6 questions|
If you can answer "true" to the following questions you are likely prepared to market your business efficiently and effectively. If not, don't worry, just go back and review the materials in this lesson.
|Section 2: Using Social Media|
Experts Discuss Using Social Media
What is Social Media?
Types of Social Media
Creating Your Social Media Strategy
Social Media Exercise
|Quiz 2||5 questions|
If you can answer "true" to the following questions you have a good understanding of how to use social media to help your business. If not, don't worry, just go back and review the material in this course again.
Since 1994, we have been meeting with and interviewing successful business builders. We have toured their facilities, met with their employees, observed their behavior, and recorded their stories. Our fieldwork has uncovered the critical practices successful entrepreneurs use to start and build thriving companies. When these practices are used in a new and growing venture, the probability of success goes up dramatically; when these practices are absent, the probability of failure is high. Our entrepreneurial training programs will teach you how to implement these critical practices in your own business. By mastering these concepts, you will greatly improve your odds for success.
Our team is comprised of individuals with extensive experience as entrepreneurs, business consultants and university professors. We also have an in-house film department that has interviewed and filmed hundreds of entrepreneurs around the world.
At The Main Street Entrepreneur, our mission is to provide the most innovative and engaging resources available to help aspiring entrepreneurs and business builders create successful ventures. We help turn ideas into opportunities, opportunities into business models, and business models into thriving organizations. While doing so we pledge to maintain values of exemplary leadership, continuous improvement, distinguishing service, excellent efficiency, total integrity, and a broader contribution.