Low-cost Marketing Strategies: Social Media and Boyond
3.4 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
53 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Low-cost Marketing Strategies: Social Media and Boyond to your Wishlist.

Add to Wishlist

Low-cost Marketing Strategies: Social Media and Boyond

A guide to marketing your business without breaking the bank.
3.4 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
53 students enrolled
Last updated 7/2015
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 27 mins on-demand video
  • 6 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand efficient marketing concepts
  • Understand Social Media
  • Gain free publicity
  • Market your business without breaking the bank
View Curriculum
Requirements
  • Open a new text document or grab a pen and paper and get ready to learn!
Description

In this course you will learn about two important business concepts: effectiveness and efficiency. Effectiveness is achieving important company objectives. Efficiency is doing it with as few resources as possible. Successful entrepreneurs are masters of efficiency – they have a real knack for finding and utilizing a host of resources other than money, mostly because no one will finance their new business venture. Banks won't lend money to early stage companies, and venture capitalists only fund proven business models that are ready to scale quickly.

Thus, most entrepreneurs end up bootstrapping their business startup. Bootstrapping is basically self-funding – it is utilizing all the resources you have to quickly build a prototype and get it into the market. An important part of bootstrapping is creating and implementing low-cost sales and marketing strategies. The tactics presented in this lesson are creative ways to take a new product or service to market without spending a lot of money. We will review these strategies, and then create a plan for implementing some of them into your new enterprise.

Who is the target audience?
  • This course is for any business owner or executive trying to market their business without spending a lot of money.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
+
Introduction: Who We Are
1 Lecture 01:21
+
Low Cost Marketing Strategies
3 Lectures 17:48

Low-cost Marketing Strategies
04:19

Exercise 1
00:12

If you can answer "true" to the following questions you are likely prepared to market your business efficiently and effectively. If not, don't worry, just go back and review the materials in this lesson.

Questions for Thought
6 questions
+
Using Social Media
5 Lectures 25:24
Experts Discuss Using Social Media
12:51

What is Social Media?
02:06

Types of Social Media
08:06

Creating Your Social Media Strategy
01:56

Social Media Exercise
00:23

If you can answer "true" to the following questions you have a good understanding of how to use social media to help your business. If not, don't worry, just go back and review the material in this course again.

Social Media Evaluation
5 questions
About the Instructor
The Main Street Entrepreneur
3.6 Average rating
179 Reviews
2,161 Students
8 Courses
Build your dream company doing what you love.

Since 1994, we have been meeting with and interviewing successful business builders. We have toured their facilities, met with their employees, observed their behavior, and recorded their stories. Our fieldwork has uncovered the critical practices successful entrepreneurs use to start and build thriving companies. When these practices are used in a new and growing venture, the probability of success goes up dramatically; when these practices are absent, the probability of failure is high. Our entrepreneurial training programs will teach you how to implement these critical practices in your own business. By mastering these concepts, you will greatly improve your odds for success.

Our team is comprised of individuals with extensive experience as entrepreneurs, business consultants and university professors. We also have an in-house film department that has interviewed and filmed hundreds of entrepreneurs around the world.

At The Main Street Entrepreneur, our mission is to provide the most innovative and engaging resources available to help aspiring entrepreneurs and business builders create successful ventures. We help turn ideas into opportunities, opportunities into business models, and business models into thriving organizations. While doing so we pledge to maintain values of exemplary leadership, continuous improvement, distinguishing service, excellent efficiency, total integrity, and a broader contribution.