What is the aim of this course?
The success of many companies depends on figuring out a clever way to grow, earn or operate that will change drastically change the game, stack the cards in their favor. There are many interesting business hacks that give this result. In this lecture I will show you how one of such business tactics – the low cost models has been successfully implemented in many businesses. This powerful tactic applied has already disrupted many industries like airlines, hotels, retail. One of the best known examples are IKEA, Southwest and Raynair
The course is based on my 12 years of experience as a consultant in top consulting companies and owner of small consulting company (the last 7 years). I have been also CEO, Board Member responsible for strategy, improvement and turn-arounds in biggest companies from FMCG, SMG, and B2B in Poland so I know the implications of what I will be talking about inside-out. I have first hand experience with low cost airlines and low cost retail
In this lecture apart from the case studies of companies that implemented low cost model I will show you the math behind the low cost model that fuels the whole business and makes it so successful.
In what way will you benefit from this course?
The course is a practical, step by step guide loaded with tones of, tricks, hints, examples that will show you where you can go with your business. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. My intention is that thanks to the course you will know:
You can also ask me any question either through the discussion mode or by messaging me directly.
I will produce the necessary content and share it with you
How the course is organized?
The course is divided currently in 3 sections and I will be adding new sections to address other important issues. Currently you will find the following sections:
We will be adding new sections in the coming months and expanding existing ones
You will be also have access to many additional resources
So enjoy the course and if you have any questions let me know
At the end of my course, students will be able to…
Who should take this course? Who should not?
What will students need to know or do before starting this course?
Here I will show you what you will learn about low cost model and why you should take the course
I will talk briefly about me, my experience and how come I know so much about hacks and tricks used by different sort of companies
I will discuss here the general concept of low cost mode, when it makes sense and in what industries it is already used
IKEA has been very successful in implementing low cost model in furniture. I will show you all main elements were they were very successful: “big box” model built outside the city center, design, consistent message, diversified revenue streams, operational excellence, business scale
Raynair is an example of a great execution of the low cost model in airlines. They have used 1 type of aircraft and increased their capacity, they do only point-to-point and use cheap airports. Raynair is also master of operational excellence and has been also very creative on the revenue streams
Biedronka is a very good execution of low cost model in retail. Biedronka keeps it simple on the operational side and they went deep into product management. I will show you how they managed to become a leader in Poland
Here I will show you how low cost works for Fitness clubs
Here I show how the low cost model works for hotels
In this section I will show you want drives the economics of low cost model. I will show you using the airlines examples how low cost carrier differ in comparison with regular players
In many cases you can get high end result from compounding effect in time or by getting small improvements in many areas. In this lecture I will explain the concept. The compounding effect is especially important with low cost carriers. You need a lot of small improvements to make the difference in costs.
I will show you in this lecture where the difference in cost comes from using as an example the airlines espiecially data on the Raynair and Lufthansa
Expert in performance improvement, startuping and turning-around companies with significant experience both in management as well as in supervision of medium size companies (EUR 20 – 40 million) as well as startups.
Functional experience: performance improvement, strategy development, startups, intrapreneurship, post-merger integration and cost reduction, due diligence;
Industry experience: SMCG (domestic appliances, furniture, ceramic tiles), FMCG (cosmetics, juice, meat), retail (electronics, convenience shops, pharmaceuticals, DIY, vending), B2B (aluminum system, plywood, alcohol, reagents, loading systems), services (MRO, consulting, outsourcing)
Countries: Poland, Serbia, Russia, Ukraine