Copywriting for High-Priced Programs
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Copywriting for High-Priced Programs

How to Format, Write and Structure an Effective Long Sales Page
4.3 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
23 students enrolled
Created by Marcia Yudkin
Last updated 9/2016
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
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  • 1.5 hours on-demand video
  • 12 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Write a promotional page for an event, workshop, retreat, course or coaching program
  • Make sure a long sales page includes everything needed to inform, persuade and trigger orders
  • Understand factors that heighten perceived value
  • Avoid hype in favor of solid reasons to sign up and buy
View Curriculum
  • Simply be willing to concentrate, practice and learn

How to Structure, Write and Format an Effective Long Sales Page

A learn-by-doing course on long-form copywriting, especially for high-priced programs

To sell an event, information product, subscription program, class, tour or coaching program, you need a long sales page that lays out what the offering consists of and persuades the reader to buy. Your artfully chosen words on the screen (or on paper) do all the selling work.

In copywriting terms, this is one-step buying, or direct response. What you're selling is somewhat complicated to explain, and it might cost $100, $500 or as much as $10,000 or more. By the end of your presentation on the page, the reader needs to understand the offer clearly, know how they'll be better off from buying, and have all their questions, doubts and concerns put to rest.

In this practical online course, which is laser-focused on this type of marketing writing, you learn and implement the fundamentals of creating an effective long sales page. Hands-on practice comes from two homework assignments that get thoroughly discussed in the course videos. 

Your learning tools also include explanations, checklists, analyses of student drafts, and written commentary on finished sales pages that can serve as models. At the conclusion of this course, you'll be able to write a polished, long sales page for yourself or for a client. And you'll know how to handle this monumental writing challenge again whenever you need to. You can refer to the worksheets, checklists and annotated examples in the course for years to come.

Who is the target audience?
  • Best for someone who needs to write a convincing long sales page right now for themselves or a client
  • No prior copywriting experience needed
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Curriculum For This Course
9 Lectures
The Long Sales Pages Copywriting Workshop
9 Lectures 01:20:13

Describes when long sales pages are essential for selling, and why.

The supplementary sample letter from 1968 shows that techniques taught in this course were discovered and applied prior the Internet.  They've lasted because they work.

Preview 09:02

Explains the structure, options and learn-by-doing format involved in this course.

A supplementary glossary of copywriting terms provides reference help if you need it.

Preview 02:34

Covers everything you need to do on any copywriting challenge before you write a word.

Get practice with these concepts by imagining you need to write a sales letter for a book on surviving disasters.

Lesson 3: Prewriting Analysis

Explores the prewriting analysis needed for Assignment #1.

Improve your ability to understand the fundamentals of your sales page challenge.

Lesson 4: Discussion of Assignment #1

Runs through the essential elements of any long sales page, one by one.

Know all the information you need to provide to the reader.

A supplementary resource explains how to write tempting bullet points.

Lesson 5: Sales Page Components

Offers tips on the psychology of selling and on perceived value.

Improve your ability to motivate your reader.

Lesson 6: Some Marketing Psychology Pointers

Outlines how you should format your long sales page for maximum effectiveness.

Discusses headlines, subheads, sidebars and more.

Lesson 7: Formatting Your Sales Page

Provides four annotated sales pages for different types of offerings - well worth your detailed study.

The examples feature a business manual, an information product, an online education program and a membership program.

Lesson 8: Sample Sales Pages With Commentary

Looks in detail at three different versions of the sales letter for Assignment #2.

You'll see there are many equally legitimate ways to approach the same assignment.

Lesson 9: Discussion of Assignment #2
About the Instructor
Marcia Yudkin
4.4 Average rating
61 Reviews
2,152 Students
9 Courses
Marketing Coach, Introvert Advocate, Avid Traveler

Marketing coach Marcia Yudkin is the author of 17 traditionally published books, including 6 Steps to Free Publicity, now in its third edition, and dozens of ebooks and multimedia courses. She has delivered commentaries on National Public Radio and been featured in the Wall St. Journal, Entrepreneur and scores of newspapers all over the world. Her unconventional yet practical marketing advice suits introverts and rebels who hate the "musts" nearly everyone spouts. (For instance, she does not blog.) She runs her information empire part of the year from Maui and the rest of the year from the woods of Western Massachusetts.