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Logo Design in Illustrator - for Beginners & Beyond

The entire logo design procedure & business revealed by a published, award winning professional!
4.6 (224 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,568 students enrolled
Created by Daniel Evans
Last updated 2/2017
English
$10 $200 95% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 6 hours on-demand video
  • 2 Articles
  • 24 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Discover why vector is paramount to awesome, effective logo design.
Distinguish immediately between different types of logos by professional terms.
Study and follow a client brief to create a logo exactly to requirements with ultimate satisfaction.
Gain valuable insight into colour psychology to influence the audience.
Construct an awesome mood board to further develop and refine logo ideas.
Learn how to develop logo design sketches like a professional.
Discover the very best materials to use in the sketching stage.
Discover how to develop a logo with deep & rich meanings.
Prepare sketches in Illustrator ready for optimal tracing.
Discover suitable colour modes for on-screen and in print.
Master every primary tool in Illustrator to weave masterpieces.
Increase competency in Illustrator and its features to illustrate almost anything.
Master the almighty Pen Tool to develop stunning symbol designs.
Professionally kern and prepare type for ultimate aesthetics.
Marry type with symbols professionally.
Sit taglines so they look great against a company name.
Learn how to design with optical illusions in mind.
Learn how to colour logos professionally and how to make the most of few colours.
Learn how to apply simple but effective effects with a few mouse clicks.
Discover how to organise logo design files.
Learn to to present your logo design work to the client professionally.
Learn how to handle logo design feedback and revisions and completion.
Obtain email templates which you can use for your own business.
Find out how to price your logo designs to get the most money for your skill.
Learn about different logo design formats and their benefits.
Put your skills to the test with an array of projects to complete!
Speak to me in the Q&A at any time! Present your work and / or fire a question!
View Curriculum
Requirements
  • Download of Free Adobe Illustrator Trial is required for Mac or Windows
  • Scanner or digital camera / iPad / tablet camera is preferable to photo sketches to trace.
  • Pencil, paper & eraser.
  • Positive attitude & willingness to learn.
Description

* 'Truly the best course I have come across on Udemy (out of 30 so far!)'

* One of the best Logo design Course on Udemy.'

* 'Stop reading reviews and buy this class. incredible.'

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Do you want to be a professional logo designer who can design stunning logos with little effort? This is your exclusive opportunity to learn from an award winning, published logo design professional so that YOU can do this in no time at all!

In the course I reveal the whole professional logo design process from start to finish covering everything from sketching, fonts, character placement, symbol development, colour application and much more. You'll also learn insider tips and tricks as well as having a full briefing of logo design types in exclusive showcases.

I also provide all the materials I use to run my day to day logo design business so you can use them to do exactly the same from logo design client questionnaires to email templates. You'll also gain insight into my communication with a real life client as we embark upon the First Point Surfing case study!

All that's required to start is a free download of Adobe Illustrator and a pencil and paper. From here we're going to go on a journey to design awe inspiring logos.

If you want to master designing proper, professional logos faster than you every imagined, I'll see you on the inside!


Who is the target audience?
  • Ideal for both beginners who haven't used Adobe Illustrator or those who are interested in learning the logo design and the logo design business.
  • Intermediate logo / graphic designers will undoubtedly learn from the course also in relation to insight into the professional logo design process.
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Curriculum For This Course
Expand All 103 Lectures Collapse All 103 Lectures 06:58:49
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Introduction
3 Lectures 06:55

My introduction as a graphic designer with over 20 years experience in the industry. I'll tell you a little about my past work, what I've achieved and my style of teaching.

Preview 02:21

The fundamental difference and primary advantage of vector vs raster (pixel) based graphics which under rules the value of the service you'll go on to offer.

Vector Vs Raster (Pixel Graphics)
03:20

Grab the logo design industries standard tool: Adobe Illustrator to begin the journey of creating professional, digital logo designs!

The Tool of the Trade
01:14
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Test Your Knowledge
0 Lectures 00:00

Put your knowledge to the test to see what you know about Vector vs Rater graphics!

Know your Raster vs Vector & Software?
2 questions
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Types of Logo Design
6 Lectures 12:22

A brief word before we delve into logo types.

Types of Logo Introduction
00:50

We dive right into wordmark logos in this exclusive, inspirational slideshow of my work to discover how simple text logo can be designed in a way that looks highly professional and pleasing to the eye.

Discovering Wordmark Logos
01:49

The most popular logo form is an icon paired with text. I'm going to reveal to you some of my past, finest textual iconic logos with a rundown of each for you to gain familiarity and a surge of inspiration.

Textual Iconic Logos Uncovered
02:47

An icon or picture formed with or nestled between text is what makes a combined logo and we're going to have an in-depth look at a series of them which I've designed in the past for you to soak up to develop ones of your own.

Preview 02:31

We jump in head first to discover exactly what makes an enclosure logo and the style of design we can employ to deliver one of awesome quality.

Exploring Enclosure Logos
01:39

The world of logo icons is explored taking a look at its form and an array of examples with insighful meanings to inspire you to get your brain ticking over to develop your own.

Insight into Iconic Logos
02:46
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Test Your Knowledge
0 Lectures 00:00

Unleash your brain power in memorising the types of logo designs!

Know your logo types?
3 questions
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Colour Psychology
6 Lectures 11:02

An introduction as we delve into the world of colour.

Introduction to Colour
00:41

Explore the wonderful colour wheel tool for simple colour selection!

The Colour Wheel
02:37

Delve into the emotional world of green, purple and orange!

Green, Purple & Orange
01:48

Pink, grey and black dissected for your understanding!

Pink, Grey & Black
02:00

Discover the feelings which red, blue and yellow stir within us!

Red, Blue & Yellow
02:39

White and brown explored to uncover their impact!

White & Brown
01:17
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Test Your Knowledge
0 Lectures 00:00

Discover how much you've learned about the philosophy and use of colour!

Know your colours?
5 questions
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Logo Design Brief
4 Lectures 11:19

A quick intro to explain the questionnaire.

Introduction to the Questionnaire
00:58

The logo design questionnaire in all it's blank glory ready for the client to complete and return. You can rebard this document to suit your own needs inserting your own company logo.

The Logo Design Questionnaire
4 pages

Here we have a real life client questionnaire which we'll be using as the basis of our case study, to present a logo design project from start to finish!The questionnaire covers basics such as company name and tagline to prefered font styles and logo layouts. The questionnaire digs deep and covers all bases so you can develop and turnaround your logo design projects as quickly and efficiently as possible!

Completed Client Questionnaire
4 pages

Analysing the completed logo design questionnaire by discussing each question in greater detail and the answers the case study client provides so that we can take the data to transform it into an artful masterpiece.

Client Questionnaire Analysis
10:21
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Gathering Reference Material & Mind Mapping
6 Lectures 06:51

A quick summary of what we're going to look at in the forthcoming section.

Introduction to Reference Material
00:36

The very start of harvesting material which we'll use to assist us in our logo design project to develop the mood board and pin board which we'll then use to develop a mind map. Using industry relevant keywords, we'll trawl a well know search engine to dive in and extract images which boast awesome inspiration.

Collecting Inspirational Graphics
01:40

We're constantly exposed to inspiration from many sources in every second of life. We take a look at the other valuable means of getting our hands on valuable reference material outside of the Internet t contribute towards our mood board and pin board.

Inspiration Elsewhere
01:43

Using the inspirational material we've gathered, it's time to put together the artistic collage of images known as the "mood board" which will serve to jolt our creative minds into concocting concepts that we can apply to our logo design project whilst we gain insight of the styles which are already in the marketplace.

Magnificent Mood Boards
01:17

The Internet is flooded with inspirational logo design galleries. Make use of them to discover alternative design solutions by conventional and off-the-wall designers. Here I provide a list of quality logo design showcase websites for you to dip into.

Inspirational Showcases
1 page

With all of our reference material gathered and arranged, we can now make use of our mood board and pin board to brainstorm in the mind mapping process which gives us precise ideas as we extend outwards from concept to concept. We explore both words and doodles to nail down quality logo design ideas.

Highly Effective Mind Mapping
01:35
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Test Your Knowledge on Reference Material & Mind Maps!
0 Lectures 00:00

Have you been soaking up the teachings of reference material and mind mapping?  It's critical knowledge, so lets find out!

Reference Material & Mind Mapping Knowledge
4 questions
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Sketching
5 Lectures 13:37

A brief intro to explain the sketching process.

Introduction to Sketching
00:39

Logo design ideas should start out by using primitive pencil and paper since they allow us to work at significant speed in contrast to a computer. Take a look at the type of materials I use in the sketching stage of a logo design project.

Sketching Materials
01:14

An insight into other concepts considered for the First Point Surfing logo design project.

Sketching Ideas
07:54

Here we look at the final sketches drawn out onto a single peice of paper and how they have been brought into their form with help of the mood board and mind map.

Final Sketching of Chosen Concepts
02:21

Our creative sketches are whisked away into the computer screen for more precise, digital treatment in Adobe Illustrator. Here we look into how we can take the sketch and use various means of achieving this with comments upon the best means for more effective results.

Digitizing Sketches
01:29
18 More Sections
About the Instructor
4.6 Average rating
375 Reviews
6,974 Students
8 Courses
Published, award winning logo designer

I'm a graphic artist from the North-East of England with experience working for design agencies in Utah, Seattle, New York and various agencies in Britain in logo design and branding.

My work is featured in the publications: IHeartLogos Season 1, IHeartLogos Season 2, IHeartLogos Season 3, Damn Good, Logos 2 – Bright Ideas in Logo Design, LogoPond Vol 1, Logo Nest 02, Logo Lounge 7, New Graphic 30 and Logo Creed by Rockport Publishers.

I hold an Amazing Pixels Award, Wolda Award for 5 logo design pieces, 3 Hiibrand Nomination Awards and a Silver Hiiibrand Award in the Professional Logo Design Category.

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