Logo Design Theory & Application Bootcamp
4.7 (45 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
312 students enrolled
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Logo Design Theory & Application Bootcamp

Learn how the professionals design logos!
4.7 (45 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
312 students enrolled
Created by Shawn Barry
Last updated 1/2016
English
Current price: $10 Original price: $50 Discount: 80% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 7 hours on-demand video
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Design better logos
  • Generate more ideas
  • Think conceptuall
  • Create professional files, like style guides
  • Learn design principles like colour theory
View Curriculum
Requirements
  • This is NOT a software tutorial course. This is pure creative theory and application. For this course, you will need to have a working understanding of a vector based design application such as Adobe Illustrator and have some sketching tools for concept development.
Description

This course is a logo design bootcamp, and it's good for all levels. Beginners will see how the design process unfolds and be able to follow along and learn a professional logo design workflow. Intermediate designers will sharpen their skills and refine their process by learning to evaluate ideas against a brief and become ace presenters. Advanced students and pros will enjoy this refresher, and if they've never tried logo design, this course will give them a push in the right direction toward creating great logos based on solid theory and design strategy.

This course is purely creative. NO software tutorials. NO tool tips. Just pure concept and design. Choose a brief, follow along, and create great logos.

if you want to learn logo design, sharpen your skills and develop a professional design workflow, you need to take this course.

Who is the target audience?
  • This Logo Design Theory & Application Bootcamp is perfect for beginners and intermediate designers alike. Tons of practical theory, application and evaluation. This course will teach you how to cultivate a professional design workflow for logos, and any creative project.
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Curriculum For This Course
Expand All 35 Lectures Collapse All 35 Lectures 06:45:35
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Chapter 01 - Course introduction
1 Lecture 02:31

Introduction to Logo Design Theory & Application Bootcamp by Shawn Barry, Creative Director and Youtube Educator.

Preview 02:31
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Chapter 02 - Course Objectives
1 Lecture 02:15

In this video lesson, we cover the objectives of the course. The main one: design an amazing logo for your portfolio, based on a realistic brief, provided.

Preview 02:15
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Chapter 03 - What makes a good logo, good?
1 Lecture 05:03

Knowing what makes a good logo, good, is the first step in creating a good logo. In this brief video, we discuss some of the most common elements found in great logos.

Preview 05:03
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Chapter 04: The Briefs
1 Lecture 10:58

In this video lesson, we review all three briefs in detail, and the student is encouraged to choose the one that they're most interested in working with for the course.

Preview 10:58
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Chapter 05: Research
2 Lectures 24:40

In part 01 of the research chapter, we discuss the importance of image research, and what types of images to gather, and what types to avoid. in addition, we generate a list of keywords that will help us get into the right territory for concept development.

Research, part 01
11:27

In part 02 of the research chapter, we dive deep into the process and talk about the type of image research to include to get us fired up for generating ideas.

Research, part 02
13:13
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Chapter 06: Competitive Analysis
1 Lecture 09:15

In this video lesson, we talk about competitive analysis. We look at other logos in the industry space we're designing to, see what they do so we can either avoid it, exploit it, or at least, understand it. This is a valuable step in the logo design process.

Competitive Analysis
09:15
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Chapter 07: Conceptual vs Literal
1 Lecture 19:32

In this video lesson we go deep into the subject of a concept versus a literal representation, and why as a logo designer, you don't want to fall into the literal trap.

Conceptual vs Literal
19:32
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Chapter 08: Logo vs icon vs wordmark
1 Lecture 05:44

In this video lesson, we review the difference between a full logo lockup, an icon or graphic element of a logo (or brand), and a word mark.

Logo vs icon vs wordmark
05:44
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Chapter 09: The sketch phase
4 Lectures 51:24

In part 01 of the Sketch phase chapter taking the first steps into generating ideas. Not logos, but ideas that will become logos.

The sketch phase, part 01
10:29

In the second video lesson of the sketch phase chapter, we talk about the level of "drawing" that's required to generate ideas. SPOILER: none.

The sketch phase, part 02
14:38

In the 3rd video in this chapter, we begin an extensive review of the sketches I've done for my project, and this will serve as a measuring stick for the types of sketches required to generate logo concepts.

The sketch phase, part 03
13:08

The final part of the sketch review process.

The sketch phase, part 04
13:09
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Chapter 10: Identifying good ideas
1 Lecture 10:08

In this video lesson, we review the concept sketches are start to identify ideas that meet the brief, have concept variation and are ready to be developed into logo treatments for client presentation.

Identifying good ideas
10:08
14 More Sections
About the Instructor
Shawn Barry
4.3 Average rating
56 Reviews
386 Students
3 Courses
Creative Director and Social Media Educator

I'm Shawn Barry, and I'm a creative professional with over 30 years experience. I'm also partner and creative director at a small boutique agency here in Toronto called Booster Rocket Media. I'm also a social media educator, where I do creative and graphic design tips and tutorials and give industry advice through youtube and Facebook.