Logo Design Theory & Application Bootcamp

Learn how the professionals design logos!
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Instructed by Shawn Barry Design / Graphic Design
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  • Lectures 35
  • Length 7 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

This course is a logo design bootcamp, and it's good for all levels. Beginners will see how the design process unfolds and be able to follow along and learn a professional logo design workflow. Intermediate designers will sharpen their skills and refine their process by learning to evaluate ideas against a brief and become ace presenters. Advanced students and pros will enjoy this refresher, and if they've never tried logo design, this course will give them a push in the right direction toward creating great logos based on solid theory and design strategy.

This course is purely creative. NO software tutorials. NO tool tips. Just pure concept and design. Choose a brief, follow along, and create great logos.

if you want to learn logo design, sharpen your skills and develop a professional design workflow, you need to take this course.

What are the requirements?

  • This is NOT a software tutorial course. This is pure creative theory and application. For this course, you will need to have a working understanding of a vector based design application such as Adobe Illustrator and have some sketching tools for concept development.

What am I going to get from this course?

  • Design better logos
  • Generate more ideas
  • Think conceptuall
  • Create professional files, like style guides
  • Learn design principles like colour theory

Who is the target audience?

  • This Logo Design Theory & Application Bootcamp is perfect for beginners and intermediate designers alike. Tons of practical theory, application and evaluation. This course will teach you how to cultivate a professional design workflow for logos, and any creative project.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Chapter 01 - Course introduction

Introduction to Logo Design Theory & Application Bootcamp by Shawn Barry, Creative Director and Youtube Educator.

Section 2: Chapter 02 - Course Objectives

In this video lesson, we cover the objectives of the course. The main one: design an amazing logo for your portfolio, based on a realistic brief, provided.

Section 3: Chapter 03 - What makes a good logo, good?

Knowing what makes a good logo, good, is the first step in creating a good logo. In this brief video, we discuss some of the most common elements found in great logos.

Section 4: Chapter 04: The Briefs

In this video lesson, we review all three briefs in detail, and the student is encouraged to choose the one that they're most interested in working with for the course.

Section 5: Chapter 05: Research

In part 01 of the research chapter, we discuss the importance of image research, and what types of images to gather, and what types to avoid. in addition, we generate a list of keywords that will help us get into the right territory for concept development.


In part 02 of the research chapter, we dive deep into the process and talk about the type of image research to include to get us fired up for generating ideas.

Section 6: Chapter 06: Competitive Analysis

In this video lesson, we talk about competitive analysis. We look at other logos in the industry space we're designing to, see what they do so we can either avoid it, exploit it, or at least, understand it. This is a valuable step in the logo design process.

Section 7: Chapter 07: Conceptual vs Literal

In this video lesson we go deep into the subject of a concept versus a literal representation, and why as a logo designer, you don't want to fall into the literal trap.

Section 8: Chapter 08: Logo vs icon vs wordmark

In this video lesson, we review the difference between a full logo lockup, an icon or graphic element of a logo (or brand), and a word mark.

Section 9: Chapter 09: The sketch phase

In part 01 of the Sketch phase chapter taking the first steps into generating ideas. Not logos, but ideas that will become logos.


In the second video lesson of the sketch phase chapter, we talk about the level of "drawing" that's required to generate ideas. SPOILER: none.


In the 3rd video in this chapter, we begin an extensive review of the sketches I've done for my project, and this will serve as a measuring stick for the types of sketches required to generate logo concepts.


The final part of the sketch review process.

Section 10: Chapter 10: Identifying good ideas

In this video lesson, we review the concept sketches are start to identify ideas that meet the brief, have concept variation and are ready to be developed into logo treatments for client presentation.

Section 11: Chapter 11: Working with Vectors

In this video lesson, we talk about the differences between a vector image and pixel-based image, and why vectors are better for logos.

Section 12: Chapter 12: Building basic shapes and images

In this video lesson, we talk about building basic shapes. Some people are afraid they "can't draw", but I'll demonstrate the creating images for logos is only a matter of observation and analysis that you can do easily once you know how.

Section 13: Chapter 13: The design phase

In this part 01 video lesson of the design phase chapter, we prepare to begin building logos by first re-visiting the creative materials, and thinking about fonts.


In this part 02 video, we review the fonts and start building files with shapes for concept #1.


In this 3rd video of this chapter, we review the options for concept #1 after the deep dive into design and variation, and start adding fonts and building completed logo versions.


In part 04 of this chapter, we review the font and graphic compositions for concept #1, and move into development of concept #2.


In this 5th lesson of the design chapter, we review ALL completed logo variations, and start getting ready to think about presentation to client.

Section 14: Chapter 14: Design review & analysis

In this video lesson, we complete a design analysis and determine if we've met the brief and have good logo variations to share with the client.

Section 15: Chapter 15: Presentation mockups

In this video lesson, we talk about an effective method for preparing a creative presentation using mockups of our logo concepts that demonstrate each design in a real situation, like a shirt or vehicle wrap.

Section 16: Chapter 16: Presentation document

In this video lesson, we complete a presentation document with a creative setup, concepts, mockups and solid rationale's. Feel free to download the PDF version for your reference.

Section 17: Chapter 17: Presentation strategy

In this video lesson, we discuss the importance of having a presentation strategy - something to talk about. Not small talk, but rather logo talk. This is a vital skill to cultivate for good presentations.

Section 18: Chapter 18: Basic colour theory

In this video lesson, we dive into the basics of colour theory. Not all the way in - that would not be possible, but we cover the essential foundations of colour that will help the student to understand the "colour landscape".

Section 19: Chapter 19: Developing colour

In the first video lesson of this chapter, we dive into colour development and the thought process for creating a colour foundation for your logo and subsequently, brand.


In part 02 of this chapter, we review the colour variations for the final logo concept, all the way through to choosing the final colour combination, and selecting a Pantone SPOT colour.

Section 20: Chapter 20: Creating a style guide

In this video lesson, we go through a complete logo style guide, using Greenlite as the example, and talk about the basic information you'll want to capture for your style guides. Feel free to download the attached Style Guide as reference.

Section 21: Chapter 21: Building and maintaining good files

In this video lesson, we cover the basics of creating good files, and good file structure. This is one of the most important skills you can learn as a graphic designer.

Section 22: Chapter 22: Building the final logo kit

In the first video of this chapter, we begin the process of building out the final logo file kit, beginning with the CMYK logo files.


In this 2nd video lesson of this chapter, we move straight to the RGB version files and keep pushing through. RGB requires a little more work, and we cover off those options as well.


In the final video lesson of this chapter, we wrap up the final files for delivery to client, and call the project complete. Feel free to download the attached logo file kit for reference.

Section 23: Chapter 23: Next steps

In this video, we talk about the next steps... create a logo, style guide and logo kit and share them in the project section.

Section 24: Chapter 24: Conclusions

Final thoughts and advice to close out the course. Thanks for coming on the journey!

Reach me at http://shawnbarry-creative.com and use the contact form. I'd love to hear from you!.

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Instructor Biography

Shawn Barry, Creative Director and Social Media Educator

I'm Shawn Barry, and I'm a creative professional with over 30 years experience. I'm also partner and creative director at a small boutique agency here in Toronto called Booster Rocket Media. I'm also a social media educator, where I do creative and graphic design tips and tutorials and give industry advice through youtube and Facebook.

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