This course is a logo design bootcamp, and it's good for all levels. Beginners will see how the design process unfolds and be able to follow along and learn a professional logo design workflow. Intermediate designers will sharpen their skills and refine their process by learning to evaluate ideas against a brief and become ace presenters. Advanced students and pros will enjoy this refresher, and if they've never tried logo design, this course will give them a push in the right direction toward creating great logos based on solid theory and design strategy.
This course is purely creative. NO software tutorials. NO tool tips. Just pure concept and design. Choose a brief, follow along, and create great logos.
if you want to learn logo design, sharpen your skills and develop a professional design workflow, you need to take this course.
In part 01 of the research chapter, we discuss the importance of image research, and what types of images to gather, and what types to avoid. in addition, we generate a list of keywords that will help us get into the right territory for concept development.
In part 02 of the research chapter, we dive deep into the process and talk about the type of image research to include to get us fired up for generating ideas.
In this video lesson, we talk about competitive analysis. We look at other logos in the industry space we're designing to, see what they do so we can either avoid it, exploit it, or at least, understand it. This is a valuable step in the logo design process.
In this video lesson we go deep into the subject of a concept versus a literal representation, and why as a logo designer, you don't want to fall into the literal trap.
In this video lesson, we review the difference between a full logo lockup, an icon or graphic element of a logo (or brand), and a word mark.
In part 01 of the Sketch phase chapter taking the first steps into generating ideas. Not logos, but ideas that will become logos.
In the second video lesson of the sketch phase chapter, we talk about the level of "drawing" that's required to generate ideas. SPOILER: none.
In the 3rd video in this chapter, we begin an extensive review of the sketches I've done for my project, and this will serve as a measuring stick for the types of sketches required to generate logo concepts.
The final part of the sketch review process.
In this video lesson, we review the concept sketches are start to identify ideas that meet the brief, have concept variation and are ready to be developed into logo treatments for client presentation.
I'm Shawn Barry, and I'm a creative professional with over 30 years experience. I'm also partner and creative director at a small boutique agency here in Toronto called Booster Rocket Media. I'm also a social media educator, where I do creative and graphic design tips and tutorials and give industry advice through youtube and Facebook.