Logo Design Fundamentals
3.5 (598 ratings)
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Logo Design Fundamentals

Logo Design! Not just the basics, it's the fundamentals. Lauren guides you in building and preparing a branded logo.
3.5 (598 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
22,997 students enrolled
Created by Andrew Boehm
Last updated 8/2014
Price: Free
  • 1 hour on-demand video
  • 1 hour on-demand audio
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Students will understand the entire logo layout
  • Step by Step to process and finalize a branded logo
  • Teaching logo design fundamentals
  • Getting your finished product ready for the client and print
View Curriculum
  • Adobe Illustrator and Reader
  • Basic understanding of a Logo Design Process
  • Thirst for knowledge and a good attitude

Welcome to Logo Design-Fundamentals of Building a Great Brand Logo. Our course teacher, Lauren, walks you through the steps he takes to come up and create a logo design. In Logo Design Fundamentals, Lauren describes his process from start to finish using all the elements it takes to create and build a unique logo. With a Bachelor’s degree in Fine Arts and an Associates degree in Graphic Design, Lauren has the professional experience needed to be the perfect instructor for this course. He has been our lead designer for over 5 years, and we are happy to have him on the Elevated team.

Our Logo Design course is shown using mostly screen casts video. We use the best tools and provide lot's of fun and exciting tips.

  • Tools Adobe Illustrator, Photoshop and Reader

All the sound is recorded using a Blue Yeti microphone for maximum clarity and we use the Camtasia screen capture for high quality video.

This is a fun course, weather you have little or now background with Adobe products suite or you are seasoned vet looking to pick up some fun tips and tricks from another peer professional logo designer.

Using Adobe and showing how you can help brand someones company with a great logo design is an important skill to have. We are here to add value to your life and want you to feel happy with the content we have created and are providing in this course. We want to be new valuable members of the Udemy family and are excited for the journey.

This class is about 54 mins long and moves pretty fast. We have also included different AUDIO VERSION: Special Bonus Audio Only version, not the same as the course.

Terminology that will be used is very Adobe heavy, but we also include the fundamentals. Fonts, Colors, Tones, Black and White, Feathers, Vertical and Horizontal.

Looking for free logo design? Design Logo Fundamentals. Design process, Adobe Illustrator, Adobe Photoshop, Professional Design, Development, Flat Design, Adobe.

Elevated courses are geared for you to understand not only what design is, but how to recognize great design and understand why it's great. To clarify further this class walks you through the process of developing and designing a logo and doesn't focus just on the tools and little micro pieces of Adobe, it's more of the A-Z process of a professional as he walks you through how to set up each stage of the process. The Process is covered very thoroughly.

Why you should take this course?

Lauren is very proficient in the skills that it takes to make and master a branded logo design. We use a real world example and we are going to take this even further as we walk you through the process to creating the big brand down the road.

Why Again?

  • Branding is a key element of design
  • Logo represents your company
  • Creating quality work as a professional is paramount
  • We teach you the process of black and white vs. color
  • Importance of vertical and Horizontal and many other aspects of branded logo design

This Logo Design Fundamentals course is geared towards teaching you the different key components to creating and managing a logo for a company, it's more then just putting together some shapes, with font. This is about identity and craftsmanship

As well about details of the preparation it takes to turn your finished product over to your client a print shop. If you are looking to make a career from your design or even brand identity, this course is perfect for you. These important details can't go over looked and must be included in your final product. From A-Zed we will push you ahead!

Stay tuned for our Big Brand course, as we walk through in more detail the creation of a envelope, stationary, company business card and promotional card.

Once again thank you for taking our course and engaging with our company.

Who is the target audience?
  • Lovers of design
  • Novice creatives and professional designers
  • Starting or running a business that sells branding or desing as a service
  • Aspiring Graphic Designers
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Curriculum For This Course
15 Lectures
Introduction to logo design fundamentals
3 Lectures 06:53

Welcome to logo design with head designer Lauren Taylor. He will be walking you through the foundations and fundementals of a great logo design. We'll show you how to build a logo from scratch using illistrator.

Intro to logo fundamentals

Introducing the name of the company and the concept that the client was looking for. Company profile is important to understanding what the client will want from his logo. Sometimes the designer is in full control of the the brand and other times the client explains his ideas and the designer brings them to life.

Company Profile beginning

Creating 20 initial sketches to start your design process will really take your logo design to the next level. This secret has helped Lauren become a great logo designer. Take the brand idea and implementing 20 sketches will really help you accomplish your logo goals as well. This will help you extract the idea out of your clients head.

20 Sketches
Fonts for Logo
2 Lectures 05:00

Choosing fonts can be a very interesting process, Lauren will walk you through in-depth and give you tips on how to find great fonts. You can see exactly what your logo fonts will look like before you go to far into the design. When you pick a font tool you can scan for lot's of different options.

Choosing a font

Researching and finding fonts further. Here we will show you the way to find a great font. To download the TTF and you can bring this file into Adobe illustrator and away you go. This will be a quick but very important lesson.

Finding a new font and installing it
Vector Elements and building vectors
2 Lectures 07:19

Lauren will show you how to make a vector icon. It all starts with a black line. You will see examples of different brush and stroke sizes. You can find icons already online, but after this course you'll be able to create your own.

Vector Elements

In this lecture we will munipulate the vector icon to make it fit into the logo. We will be mirroring the feather and distort it. This is when we begin to round it out and put it around the letters. Again, now we will begin to piece the logo together.

Building vector
Constructing the Logo
3 Lectures 17:18

San Diego Elite Rides Logo construction. Now we are beginning to construct the logo and putting it together. We are going to put the SDER in the middle with the spelled out name under neath. Lauren will walk you through the process and how you begin to bring it all together while starting to construct the logo.

Construction 1

Adding color to make the black pop. Now we will use the color scales to add more vibrant beautiful colors to our logo. We will fill in the background and match the colors as well as adding a shadow and gradiant. Going through the process helps you discover the amount of time it actually takes to build a great logo.

Construction 2

Almost done, we will finish with the color, play around with the strooks and of course adding the name. Adding the name in our new font and alligning it to the logo will take some patience as hand crafting the emblum then adding the name font is a very dificult tasks. Fear not my super students, we will show you how it's done.

Construction 3
Black and White | Horizontal Vs. Vertical
2 Lectures 08:56

Horizontal vs. Vertical is another important element. This article is about the physical and mathematical concepts. For the concept in economics it's called rise over run.

Horizontal Vs. Vertical

After creating the logo, you will get it ready in both color and black and white form. This is important for a number of reasons. One being that not all print will be in full color, another is any newsprint will also probably be in black and white. It's a good thing to know.

Black and White
Finishing touches on the Logo
2 Lectures 03:35

Now that the logo is done, we are going to get it ready for print. This way we can share the San Diego Elite Rides logo with our client.

Saving the Logo File for Print

Thanks for watching Elevated SEO and WEB DESIGN's first course and we look forward to providing you with more premium content as time goes on. We really hope you enjoyed our first course about how to create a professional logo for a business. We look forward to seeing you in our new courses.

Finishing touches and wrap up
Bonus Features
1 Lecture 52:03

In this version of the lecture series, this is not the same audio that you just listened too. This is a fresh take on creating a logo. You can listen to this while you walk or drive. This will be a great wrap up of how to create a professional logo in audio form. Thanks for listening.

First Full Length Audio on how to build a logo
About the Instructor
Andrew Boehm
3.4 Average rating
748 Reviews
30,538 Students
7 Courses
Growing business online

I started Elevated SEO and Web Design while I was working a night job downtown. With a 5-year-old boy and a 2-year-old baby girl, I knew I had to make a change. I decided to follow my dreams, to make the plunge and to never look back! I am so glad I took this rish because the last 5 years have been amazing! I was recently blessed to marry my beautiful wife, who is one of my biggest supporters. Growing personally, spiritually and in business has taught me so much. The best part is that I enjoy doing something that truly challenges me each and every day.

Elevated SEO and Web Design currently have a production team making our videos. Our goal is to teach online courses to help others expand their knowledge on the types of services we offer. Our courses include Branding and Money Making classes, taught by experts! We believe in community and helping others and our courses are here to serve and teach. We want to make a difference and help you gain knowledge that will prepare you for greatness!

See you on the inside...

A bit about Elevated


Elevated SEO Believes in helping other people grow by challenging the status quo. We help small business owners by crafting their message and attracting their ideal clients. We match one of our custom online marketing packages to your business to create the perfect brand image.


We help businesses grow through our “Build-Optimize-Manage” approach to online marketing. We always provide clear solutions to business owners and marketing directors. We are a full services web development and online marketing solution for your small business needs! From building branded page websites to advanced web applications, Elevated SEO and Web Design can improve your marketing efforts by leveraging the best practices in business strategy and our highly talented and skilled team of web design professionals.

Our optimized sites can be custom built to showcase your products and services as well as ensuring your best business practices and workflow procedures are being carried out by your employees in a web-based back office system.

Our experts in brand identity, search-engine optimization, lead generation, online scheduling, and time and billing management can help you revamp your existing system or design a new one from scratch.

We want to help you succeed by having an excellent online presence. Our Business is built on a foundation of honesty, integrity and professionalism. Our Approach is to start locally and think globally.