Google can be a beast, but it's hasn't been that challenging for our agency. Based on our years of experience, we created a course centered on how small business owners and consultants can rank their websites on Google (in what we call the local "3" pack) as well as in Google's traditional search engine.
We've seen many client rank simultaneously on the first page for multiple keywords. Below are some of what you can expect out of this course:
Our course is ultimately broken down into section that are geared towards what will impact your rankings the most. Some of this course will have advanced material, but that advanced material will make up 20% of what's critical to ranking well on Google. You will get the initial 80 - 90% of what's important.
In this section, we provide an initial primer on the importance of local seo to small businesses, companies with multiple locations, and an overview of the course.
The proper way to view Google SEO and how there are truly two different worlds (Organic Search & Local Search).
We provide a live demo of exactly what is considered Local SEO and how it is different from traditional search within Google.
We provide a graphic (credit to Moz) on what we consider to be Google's most correlated ranking factors required to rank well within local search.
Google local seo is the same as what shows up in Google Map Listings. But we wanted to make the distinction and provide a clear understand (live demo) on what it looks like.
Mobile has become a critical force impacting local search rankings. And we discuss how important it truly is search...even the conversation around having a mobile responsive website.
Most SEO's measure websites and links based on domain authority and page authority (a Moz metric). This conversation will serve as a basis for many submodules in the futures.
We discuss how Bright Local & Moz are the two critical local seo tools you need to have great success and rank your website.
Live demo os the Bright Local Dashboard as well as costs and fees....trust me, it's really low.
Live demo of the Moz Dashboard as well as costs and fees....trust me, it's really low.
A Live Demo of the process you must go through to claim your Google My Business Page.
How to manage and clean up your Google My Business Listing. We discuss the process of optimizing your page and adding in the right information with proper keywords that will help you rank well.
We briefly discuss the process of removing duplicate Google My Business pages.
We compare some good and bad Google Plus pages. so you can see how you should build out your page.
How important Google Reviews are to your Google My Business Page.
Because we get so many clients who still don't focus on it despite our insistence, we want to do a live demo and prove how much they matter.
We discuss the process of getting your first 10 reviews for your Google Plus Page.
We produce 7 other simple and practical strategies anyone can implement to attract reviews for their business.
Our discussion on how you can create a space to make it easier for you to ultimately attract reviews from potential customers.
Somewhat of a bonus section, but we discuss Whitespark.ca, which offers a free tool that allows you to create review sheets you can hand out to clients.
Another powerful ranking factor with Google, we discuss exactly what it is and how important it is.
NAP = Name, Address, Phone Number. Why it matters and how messing this up can negatively impact your citation building efforts.
The process of building citations for your business.
Truly an automated process to ethically build 100's of citations to your business.
On-Page SEO can be a beast, but it doesn't have to be. We discuss our process for simplified on-page SEO and how it is tied to local SEO efforts.
The best practices (at a simplified level) of what we consider to be the best practices for on-page optimization of your website.
Live demo of Google Keywords Planner, Google's free keyword research tool. Keyword research is essential to on-page optimization and we show you how to start that part of the process.
The why and how of reducing duplicate content (that includes duplicate titles as well as duplicate page content).
We provide a live demo on how to create a well thought out menu for your website (this is critical to on-page optimization) and providing a great user experience to your customers.
Live demo of what a well thought out landing page looks like and how to ensure you've developed a great user experience for your website. This is critical to local seo because a user experience makes your marketing efforts work better and more efficient.
We discuss some additional resources you can tap into if you want to learn more about on-page optimization.
The other ranking factor in Google, we discuss what technical SEO is and how it's tied to search engine optimization.
What we consider to be the primary (but not all) of the best practices to consider for technical SEO.
How Google Webmaster Tools makes our jobs as SEO's easier with Google Webmaster Tools and we provide a live demo on how to use it.
Yoast is an SEO plugin that most SEO's use for websites in addition to website owners. We discuss the nuances of this neat little plugin and how it's tied to technical seo.
Since page speed is a technical SEO issue, we show you how to view your own page speed and the factors within page speed that can help you with creating a faster upload time and overall better user experience.
Resources for having an even deeper understanding of technical SEO.
Backlink, the holy grail to ranking well on Google and why they are so important (even more so than any other ranking factor).
9 Ways to build links to your local business that we use time and time again and are incredibly simple to implement and powerful.
The story behind private blog networks and whether you should implement their use for your business in building backlinks.
The process for creating a private blog network for your website.
Our honest take on social media pages and web 2.0 sites for backlinks and whether they're really worth your time.
Having a backlink profile with spammy links can be a bad bad thing. We discuss why it's important to check your backlink profile, the tools we use to check it, and how you can use it to your advantage for future link building.
Content marketing + promotions and sharing that content really does matter. And for those who want to rank well and generate natural links without additional work, the creating of content can help get you there.
A reminder to leverage your previous keyword research to help you generate content creation ideas for sharing and link building opportunities.
Resources that you can use to help you create more amazing content for your business.
I currently run a digital advertising agency as well as run and operate a brand in which we private label products that we sell on Amazon. I have over 8 years of digital marketing experience and in a short period of time have taken our amazon brand to international markets, channels outside of Amazon, and advertising channels as well with Amazon PPC being our best advertising platform. I am an MBA graduate of NYU Stern School of Business and attended Morehouse College for my undergraduate degree.