Local SEO (Search Engine Optimization) - Rank Well On Google
4.1 (84 ratings)
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Local SEO (Search Engine Optimization) - Rank Well On Google

How To Rank Well On Google's Local Search Engine, Attract Many Reviews, And Increase Traffic & Leads To Your Website
4.1 (84 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,652 students enrolled
Last updated 2/2016
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn The Many Facets Of Local SEO
  • How To Rank Your Business Locally On Google
  • How to Build Many "Ethical" Links To Your Website
  • Create Content Better Than 95% Of Business Owners
  • Target Many Local Keywords Relevant To Your Business
  • The Real Ranking Factors That Impacts Your Ranking On Google
View Curriculum
  • Nothing
  • Internet Access
  • Some background of SEO, but it's really not required.
  • An Interest in ranking their business well on Google

Google can be a beast, but it's hasn't been that challenging for our agency. Based on our years of experience, we created a course centered on how small business owners and consultants can rank their websites on Google (in what we call the local "3" pack) as well as in Google's traditional search engine.

We've seen many client rank simultaneously on the first page for multiple keywords. Below are some of what you can expect out of this course:

  • Intro To Local SEO
  • Deeper Conversation Around Local SEO
  • Managing Your Google My Business Account
  • Getting Google Reviews For Your Business
  • On Page Optimization
  • Technical SEO (Yeah…It Matters)
  • Link Building Power For Local Businesses
  • Content Marketing For Local Businesses

Our course is ultimately broken down into section that are geared towards what will impact your rankings the most. Some of this course will have advanced material, but that advanced material will make up 20% of what's critical to ranking well on Google. You will get the initial 80 - 90% of what's important.

Who is the target audience?
  • Business Owners Who Want To Rank Their Website On Google
  • Consultants Who Want To Learn More About Search Engine Optimization (Local SEO)
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Curriculum For This Course
51 Lectures
Local SEO (Organic Search) Overview
1 Lecture 04:42

In this section, we provide an initial primer on the importance of local seo to small businesses, companies with multiple locations, and an overview of the course.

  • Intro To Local SEO
  • Deeper Conversation Around Local SEO
  • Managing Your Google My Business Account
  • Getting Google Reviews For Your Business
  • On Page Optimization
  • Technical SEO (Yeah…It Matters)
  • Link Building Power For Local Businesses
  • Content Marketing For Local Businesses
Preview 04:42
Introduction To Google’s Local Search Platform
3 Lectures 09:36

The proper way to view Google SEO and how there are truly two different worlds (Organic Search & Local Search).

How To View The World Of Search

We provide a live demo of exactly what is considered Local SEO and how it is different from traditional search within Google.

Local Rankings Explained - How They Impact Your SEO

Why local seo really does matter to any small business on the planet with a physically address or location.

Preview 03:46
Deeper Conversation Around Local Search
7 Lectures 23:15

We provide a graphic (credit to Moz) on what we consider to be Google's most correlated ranking factors required to rank well within local search.

What Are Google’s LOCAL Ranking Factors?

Google local seo is the same as what shows up in Google Map Listings. But we wanted to make the distinction and provide a clear understand (live demo) on what it looks like.

Gaining An Understanding Of Google Map Listings

Mobile has become a critical force impacting local search rankings. And we discuss how important it truly is search...even the conversation around having a mobile responsive website.

Impact Of Mobile On Local Search

Most SEO's measure websites and links based on domain authority and page authority (a Moz metric). This conversation will serve as a basis for many submodules in the futures.

Preview 03:44

We discuss how Bright Local & Moz are the two critical local seo tools you need to have great success and rank your website.

Two Must Have Tools For Local SEO

Live demo os the Bright Local Dashboard as well as costs and fees....trust me, it's really low.

Bright Local Dashboard

Live demo of the Moz Dashboard as well as costs and fees....trust me, it's really low.

Moz Dashboard
Managing Your My Business Account
4 Lectures 16:36

A Live Demo of the process you must go through to claim your Google My Business Page.

Claiming Your My Business Page (Google + Page)

How to manage and clean up your Google My Business Listing. We discuss the process of optimizing your page and adding in the right information with proper keywords that will help you rank well.

Managing & Cleaning Up Your Google Plus Profile

We briefly discuss the process of removing duplicate Google My Business pages.

Remove Any Duplicate Pages

We compare some good and bad Google Plus pages. so you can see how you should build out your page.

Good Versus Bad Google Plus Page
Google Reviews For Your Business
6 Lectures 17:01

How important Google Reviews are to your Google My Business Page.

Preview 03:01

Because we get so many clients who still don't focus on it despite our insistence, we want to do a live demo and prove how much they matter.

Here’s Proof They Matters

We discuss the process of getting your first 10 reviews for your Google Plus Page.

Get Scrappy – Ask Your Closest 10 Clients/Customers

We produce 7 other simple and practical strategies anyone can implement to attract reviews for their business.

Powerful Strategies To Get Google Reviews

Our discussion on how you can create a space to make it easier for you to ultimately attract reviews from potential customers.

Setting Yourself Up For Review Success

Somewhat of a bonus section, but we discuss Whitespark.ca, which offers a free tool that allows you to create review sheets you can hand out to clients.

Whitespark - Review Handout Generator
Citations & Why They Matter
4 Lectures 12:54

Another powerful ranking factor with Google, we discuss exactly what it is and how important it is.

The Story Behind Local Citations

NAP = Name, Address, Phone Number. Why it matters and how messing this up can negatively impact your citation building efforts.

NAP – Name Address Phone Number “Consistency”

The process of building citations for your business.

Building Relevant & Quality Citations

Truly an automated process to ethically build 100's of citations to your business.

A Tool To Help You Do This – Bright Local
On Page Optimization – It’s Importance
7 Lectures 37:02

On-Page SEO can be a beast, but it doesn't have to be. We discuss our process for simplified on-page SEO and how it is tied to local SEO efforts.

Preview 05:29

The best practices (at a simplified level) of what we consider to be the best practices for on-page optimization of your website.

SEO On-Page Best Practices

Live demo of Google Keywords Planner, Google's free keyword research tool. Keyword research is essential to on-page optimization and we show you how to start that part of the process.

Performing Keyword Research – Live Demo Of GKP

The why and how of reducing duplicate content (that includes duplicate titles as well as duplicate page content).

Reducing Duplicate Content

We provide a live demo on how to create a well thought out menu for your website (this is critical to on-page optimization) and providing a great user experience to your customers.

Service Pages – Menu Creation

Live demo of what a well thought out landing page looks like and how to ensure you've developed a great user experience for your website. This is critical to local seo because a user experience makes your marketing efforts work better and more efficient.

Optimizing Your Home Landing Page

We discuss some additional resources you can tap into if you want to learn more about on-page optimization.

Resources For Further Guidance
Technical SEO Optimization
6 Lectures 27:59

The other ranking factor in Google, we discuss what technical SEO is and how it's tied to search engine optimization.

What Is Technical SEO – For Us Normal People

What we consider to be the primary (but not all) of the best practices to consider for technical SEO.

Technical SEO Best Practices

How Google Webmaster Tools makes our jobs as SEO's easier with Google Webmaster Tools and we provide a live demo on how to use it.

Google Webmaster Tools Walkthrough

Yoast is an SEO plugin that most SEO's use for websites in addition to website owners. We discuss the nuances of this neat little plugin and how it's tied to technical seo.

Yoast Wordpress Plugin

Since page speed is a technical SEO issue, we show you how to view your own page speed and the factors within page speed that can help you with creating a faster upload time and overall better user experience.

Preview 03:21

Resources for having an even deeper understanding of technical SEO.

Resources For Deeper Dives
Link Building For Your Website
6 Lectures 24:23

Backlink, the holy grail to ranking well on Google and why they are so important (even more so than any other ranking factor).

The Story Behind Backlinks – Google’s VOTING SYSTEM

9 Ways to build links to your local business that we use time and time again and are incredibly simple to implement and powerful.

7 Low Cost Ways To Build Links

The story behind private blog networks and whether you should implement their use for your business in building backlinks.

Private Blog Networks – Good Or Bad?

The process for creating a private blog network for your website.

Creating A PBN For Your Business

Our honest take on social media pages and web 2.0 sites for backlinks and whether they're really worth your time.

Preview 01:57

Having a backlink profile with spammy links can be a bad bad thing. We discuss why it's important to check your backlink profile, the tools we use to check it, and how you can use it to your advantage for future link building.

Checking Your Backlink Profile
Creating Local Content For Your Site
4 Lectures 11:29

Content marketing + promotions and sharing that content really does matter. And for those who want to rank well and generate natural links without additional work, the creating of content can help get you there.

Content Marketing + Promoting/Sharing = More Links

A reminder to leverage your previous keyword research to help you generate content creation ideas for sharing and link building opportunities.

Leveraging Your Keyword Research

Resources that you can use to help you create more amazing content for your business.

Start Your Blog/Resources Page On Your Site

Types Of Content You Can Create
1 More Section
About the Instructor
Justin Croxton MBA
4.0 Average rating
360 Reviews
5,934 Students
5 Courses
Digital Marketing & Ecommerce Amazon Expert

I currently run a digital advertising agency as well as run and operate a brand in which we private label products that we sell on Amazon. I have over 8 years of digital marketing experience and in a short period of time have taken our amazon brand to international markets, channels outside of Amazon, and advertising channels as well with Amazon PPC being our best advertising platform. I am an MBA graduate of NYU Stern School of Business and attended Morehouse College for my undergraduate degree.