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"Loved how quick-to-the-point the presentation was and how actionable the tips were. Useful information in a short period of time, including often overlooked tweaks. Loved it!" - Sylke C.
"This course gets straight to the point of local SEO strategies that Ican put into practice quickly and easily to improve my local reach." - Alisa C.
"course is very complete and very easy to follow" - Bill B.
Local Searches Lead 50% of Mobile Visitors to Visit Stores within One Day
The higher you rank in the search engines, the greater the number of local customers you will see coming through your doors. Today’s consumers are using the local results of the search engines far more often than the Yellow Pages. If you aren’t visible on page 1 or the maps, you are missing out on paying customers.
Learn the easy way to get your organization's website to the first page of Google for relevant local search terms.
Local SEO solutions from a proven web development team
Founded in 2001 to help Oklahoma environmental organizations reach out and educate, we’ve grown to a team of nine supporting a wide variety of websites all over the world. Our main focus is building out WordPress websites and providing SEO services, ongoing support and maintenance.
Thorough Guide To Local SEO
What You Will Learn About Local SEO In This Course
Local SEO vs. General SEO: Local SEO tutorial with Red Earth Design, Inc.
Local SEO is a significantly different from your average SEO campaign.In this lecture I will show you how local search results are changing rapidly and becoming one of the most powerful ways to reach your target market.
Benefits of High Quality Organic Traffic: Local SEO tutorial with Red Earth Design, Inc.
One of the greatest benefits of Local SEO is it's ability to organically attract high quality traffic. In this lecture we will discuss what benefits come from attracting high quality organic traffic.
View this lecture to gain access to our free SEO checklist
Setting Up Your Business E-mail for Verification: Local SEO tutorial with Red Earth Design, Inc.
In this lecture I'm going to show you how to quickly setup an e-mail with your domain which will be necessary in the verification process for online businesses and google my business.
What is Google My Business?: Local SEO tutorial with Red Earth Design, Inc.
Setting up a Google My Business profile is an vital for local SEO. It’s free and will allow you to appear in local search results for searches specific to your products or services.
Setting Up Your My Business Page PT. 1: Local SEO tutorial with Red Earth Design, Inc.
In this lecture, I will show you the steps to setting up Google My Business.
Setting Up Your My Business Page PT. 2: Local SEO tutorial with Red Earth Design, Inc.
In this lecture, I will show you the steps to setting up Google My Business. After this final step, you will be ready to begin reaching your local market!
Adjusting Service Proximity in My Business: Local SEO tutorial with Red Earth Design, Inc.
Now I'm going to show you how to extend your reach and adjust the proximity by which you offer your services in Google My Business.
An Overview of Backlinks & Citations: Local SEO tutorial with Red Earth Design, Inc.
Search engines look at backlinks as a sign of credibility and authority. If people are happy to link to your site, clearly you’re doing something right. You also look credible, because people are using your site as a source of information.
Quickly Getting Backlinks & Citations: Local SEO tutorial with Red Earth Design, Inc.
In this lesson I'm going to show you ways to add leverage online resources to receive the benefits of backlinks and citations. This will work to improve your site's credibility, and help you start reaching your audience.
Rich Snippets: Local SEO tutorial with Red Earth Design, Inc.
In this tutorial I'm going to show you how to add rich snippets to your website to make your site really stand out in the search engines. This will help to significantly improve click-through rates.
Contact Page Updates: Local SEO tutorial with Red Earth Design, Inc.
If you operate a brick-and-mortar business, a great way to improve local search visibility and reach surrounding markets is to revise your contact page. In this specific lecture I'm going to show you how to quickly optimize your contact page for local search.
Image Optimization PT. 1: Local SEO tutorial with Red Earth Design, Inc.
Another quick tip I'm going to show you is how to improve local page rankings by optimizing your images.
The first thing you need to consider is the size of the image file. If images don’t load quickly when a user visits a web page, not only does it affect a user’s patience, but it also sends a negative signal to Google, who considers site load speed as a ranking factor.
Image Optimization PT. 2: Local SEO tutorial with Red Earth Design, Inc.
Now we are going to cover editing image alt text, titles, and descriptions. Learning how to properly do this has benefits in both global and local SEO environments.
A recent article from google about images was titled “Create great alt text”. This is not a coincidence, Google places a high value on alt texts to determine what is on the image but also to determine the topic of the surrounding text.
Recency & Frequency: Local SEO tutorial with Red Earth Design, Inc.
Web crawlers have become so sophisticated that on top of structured content, they care just as much about organic content. They measure this by looking at how frequently your content is updated, meaning, how often you go and revise information on your site, upload new blog posts, or interact with commenters or reviewers. Google doesn't want to serve it's users outdated content, just as much as you don't want to receive outdated content when your searching for a product or service. So keep this in mind when seeking to effectively reach your target market while also implementing the structural changes I've shown you in the previous lectures.
Founded in 2001 to help environmental organizations expand their reach online, Red Earth Design, Inc., or RED, has grown to a team of nine specialists supporting a wide variety of websites all over the world. My main focus as Vice President of Marketing for RED is building out WordPress websites and providing ongoing SEO and marketing for our clients.
I work alongside a tenaciously driven team that endeavors to provide high-quality work that achieves our client's goals and exceeds their expectations.
We are passionate about helping people!