Local Marketing Blue Print

Explore how affiliate marketing works as a pay-for-performance model, earning commissions per product or lead. Define pricing and payout strategies that determine rewards and customer acquisition.

Your website is now the storefront; invest in a functional online presence to communicate your story, compete with local rivals, and reach customers who won’t visit your physical space.

Explore affiliate marketing and pricing structures to hire service partners with minimal risk, align goals, and pay for performance to generate sales and leads for your local marketing plan.

Define your marketing goal before hiring or marketing, whether to sell products or acquire leads; map how visits become sales or leads, and consider compensation models to drive that goal.

Charge a percentage of all revenue through the website, with no upfront costs, and take on the online marketing risk for as long as the site remains in use.

Discover how Google Webmaster Central shows how Google sees your site, including crawl and index issues, monthly keyword trends, and overall quality.

Learn how Google Places enhances your online presence by linking to Google Maps, setting up your business profile, taking control of your listing, and crafting the description customers see.

Learn how to establish a Facebook presence, create a page, and grow fans who engage with your loyal customers through company news and deals.

Learn essential reputation management to protect your online presence, mitigate dissatisfied customer feedback, and fight back against slander on review sites before and after issues arise.

Learn how KnowEm lists available social accounts for your business name, letting you register or hire help to boost visibility and mitigate negative online mentions.

Learn how to protect your reputation online using the DMCA takedown process, identify hosting contacts, and remove false negative reviews.

Learn how to build a mailing list by adding opt-in forms and popup incentives on your website, such as a free sandwich with any purchase, to boost signups and sales.

We walk you through case studies from local businesses, detailing pricing, the services provided, and the results achieved.

Target a female demographic aged 25–38 with free teeth whitening for new customers, using Facebook ads and a CPA model to generate profitable leads for a five-location dentist.

This franchise case study shows how building a website, integrating Twitter and Facebook, and using an email retention sequence with promotions like kids eat free boosted sales and rankings.

Learn on-site SEO basics to guide keyword selection and improve on-page elements like title tags, H1s, and meta descriptions for local businesses.

Explore how Google plus one and social signals boost local seo by leveraging user recommendations, plus ones on sites, and the like button on Facebook to drive traffic.

Learn to create a Facebook fan page for your local business, customize the profile, invite contacts, and monitor insights.

Set up Google Analytics for your local business, create an account, install the tracking code on every page, and use standard reports to track visits, page views, and audience insights.

Learn how to list your business on Google Maps using Google Places by entering your location, category, hours, service area, photos, logo, and a description, then verify with a postcard.

Set up Google Webmaster Central, verify your site, and monitor search queries, impressions, and crawl errors to optimize indexing and visibility across devices.

Set up an email auto-responder using Aweber, create your list, customize from name and signature, and craft a value-driven follow-up sequence including welcome, educational emails, and time-bound offers.