Local Marketing Blue Print
3.8 (26 ratings)
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Local Marketing Blue Print

Learn how to dominate your competition with local Internet Marketing
3.8 (26 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,826 students enrolled
Created by Jeremy Schoemaker
Published 5/2012
English
Current price: $10 Original price: $20 Discount: 50% off
4 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Description

This local internet marketing course is designed for 2 people.

Business owners - The world is changing VERY rapidly and what people are trying to sell you is often times years old! In this local internet marketing course, I am going to walk you through everything you need to not only prepare for the future but also be light years ahead of your competitors. The Udemy platform is perfect for this course whether you are going to do the tasks yourself or have someone on your team do it. The content remains forever!

People looking to start their own business - The local small business space is the largest untapped resource on the internet. Many small business owners know they need this service but have no idea where to start. In this course there is a special section about how we have had success approaching clients, figuring out the pricing structure, contracts, and about everything else.

In this local internet marketing course, I am also going to walk you through how we:

  • Turned a local sandwich franchise into the top 1,2, and 3 highest grossing stores in the world!! (in Lincoln, Nebraska no less).
  • Filled a dentist office with clients for 90 days with the exact core demographic they were looking for (they had to call us and tell us to stop!).
  • And many more case studies.

So as you can see, no matter if you are a small business OR a person looking to offer local businesses these services, this local internet marketing course is a **MUST HAVE!!! **

I have sold over 3 million dollars in informational courses. Most of which at the $2,000 price point. I feel this is probably the most valuable one I have ever put out. The content is amazing and the opportunity is HUGE.

Chapters Include:

  • Working with the client
  • Step by step walk throughs to optimize your web presense (SEO, Tracking, etc)
  • Reputation Management (Don't wait until its too late!!!)
  • Search engine optimization
  • Case studies
  • Walk throughs

Take this local internet marketing course now!!!

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Curriculum For This Course
46 Lectures
04:40:12
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Local Marketing Blue Print
1 Lecture 01:16
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Introduction to the Internet Marketing Blueprint
6 Lectures 16:08

What Affiliate Marketing Is
02:51

Why this is Right for Your Company
01:29

Your Website is Now Your Storefront
04:19

Take No Risk in Making Money
01:41

Setting Your Goals
02:40
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Pricing Options
5 Lectures 13:32

Pricing on Cost Per Lead
03:49

Pricing on Revenue Generated from Website
02:53

Pricing Based Off Improvement
02:30

Benefits Having a Monthly Retainer
02:10
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Setting Up Online Services to Optimize Your Business
10 Lectures 19:48

Google Analytics
00:52

Google Webmaster Central
01:37

Google Places
01:56

Facebook
01:23

Twitter
01:29

Reputation Management
01:39

How To Build Your Reputation
02:48

KnowEm
02:45

Legal Tips to Protect Your Reputation
03:55
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Mailing List
5 Lectures 10:23
Mailing List Introduction
01:12

How to Build a Mailing List
02:02

Customer Acquisition Sequence
01:48

Retention Sequence
01:58

Groupon
03:23
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Case Studies
4 Lectures 10:05

Dentist Office Case Study
02:32

Mom and Pop Shop Case Study
02:54

Franchise Case Study
04:00
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Search Engine Optimization
4 Lectures 10:59
SEO Introduction
01:29

Onsite SEO
04:33

Offsite SEO
03:04

Social Media SEO
01:53
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Walkthroughs
8 Lectures 01:49:01
Facebook
10:31

Google Analytics
07:27

Google Places
05:56

Google Webmaster Central
14:42

Setting Up An Auto-Responder
15:34

Twitter
10:46

Yelp
09:35

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Transcripts
3 Lectures 00:00
Transcript for All Videos
66 pages

DMCA Example
1 page

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Preview 22 pages
About the Instructor
Jeremy Schoemaker
3.9 Average rating
157 Reviews
25,070 Students
2 Courses
CEO at ShoeMoney Media group

I was born on May 31, 1974, and grew up in Moline, Illinois, the son of a teacher and a factory worker. It was a pretty normal life, except that I grew up fat. I mean, at the age of 14 my weight had already tipped the scales at 300 pounds. Sure, I built up a tolerance for people giving me hell and learned that I always had to work that much harder to be that much better than my competition, but being picked last for teams in high school and never having any girls want to be more than a friend was never fun.

I can still remember my first glimpse at technology. It was 1987 and my mom had just bought me an Apple computer. Immediately I was hooked. It was an escape from life. I could play video games, pretend to be someone else, and even write a few programs while I was at it. Over the years I learned more and more about computers but didn’t know exactly what I could do with my passion.

In 1995, I had already graduated from high school and was busy selling appliances at Sears. One day, a woman strolled into the store and started talking. I figured she was there for a washer and dryer. Instead, she came to offer me a job at her Internet Service Provider (ISP) company and a dollar more an hour than I was making. She heard I was good with computers and wanted to know if I’d be a part of the team. I was sold.

I headed to my new job and learned how to manage servers, develop security systems and write websites. It was a true learning experience. However, after a couple of years I left the job and headed back to school. I was convinced a real degree was what I needed. Or was it? While still in college, I founded my first business making Macintosh gaming sites. Instead of taking finals, I was fielding calls from companies who wanted to use their marketing dollars to advertise directly on my sites. Who knew I could make sites I loved and make money? It was great!

Then the dotcom crash came along, I spent every last dime to pay web hosting bills, and to the real world I headed working for different banks and big corporations. It never ended well and I was fired from every job. At the age of 28, I found myself overweight (about 420 lbs.), $50k in debt, smoking two packs of cigarettes a day, and sleeping on my friend’s couch. I was in a real mess, but part of me said this was all I should expect from life. And I was okay with that!

Then I met J, a beautiful woman working her butt off to become an anesthesiologist. She had an insane work ethic, sent herself to school, and showed me that you can get whatever you want if you are willing to work for it. (She also became my wife.)

That was the turning point. In 2003, I took the plunge and started my own business, began writing my blog (ShoeMoney.com), and took my ringtone community company, Next Pimp, to the next level. Not only had I lost over 200 pounds that year through a remarkable surgery, but I also started making more money online in one month than I had made throughout my ten-year career. Actually, a photo of me with a check for $130,000 (my one-month earnings from Google AdSense) is one of the most linked to pages on my blog.

In March 2007, my business partner, David Dellanave, and I launched AuctionAds, an eBay affiliate marketing service that serves eBay auction ads on contextually relevant sites. The service won multiple awards and, in a matter of months, marketing company Media Whiz purchased a majority of the company.

My blog, ShoeMoney.com, shares my ups and downs in the world of online marketing to a loyal daily readership of over 30,000 people. ShoeMoney.com has been named the Best Affiliate Marketing Blog and ranks in Technorati’s top 50 blogs for the past three years. Having made millions of dollars over the past five years, I want to share my insights with others so they, too, can learn and grow.

Currently, I’m the founder of ShoeMoney Media Group as well as a husband, father (two gorgeous little girls), marketer, entrepreneur, blogger, author, and a fan of Mixed Martial Arts.

Philosophy And Business Model
  1. Embrace new trends and look for opportunities to exploit them. For example, SMG entered the ring tone market early, captured traffic and has monetized it. Finding angles and exploiting them for profit is a key aspect of SMG. Maximum and diverse revenue streams are built on fairly narrow marketing concepts that are then diversified. This is what Jeremy Schoemaker calls “the Coke Theory.” If you are already making Coke, then you can make Diet Coke, Cherry Coke, etc and turn a profit on those as well. A company can achieve growth through small degrees of separation between sites, maximizing diversity within a small industry.
  2. Focus on what you know. From the beginning of SMG, Schoemaker focused on the aspects of marketing that were second nature to him. He built his sites on those natural marketing principles while running the back end. Web design was a secondary skill, so he focused on the marketing of the sites, which then built revenue. Later he would invest in a professionally done design. Schoemaker continues to focus on existing sites and expand their income potential by building a network of sites centered on a central theme. Again, the “Coke Theory.”
  3. Small changes can equal big revenue. Once a base of traffic and revenue is built, don’t be afraid to experiment with the site. Once the traffic is there, small changes in design and structure can make big changes in revenue. Ad placement, recurring subscriptions and affiliate marketing can add value to a site without disrupting the base of revenue. Monitor revenue daily, even hourly, to see how your changes have affected revenue. If it’s not working, you can always go back to the way it was.