How to Animate Logos for Companies & Brands

Practical Animation that Brings Logos to Life In 1 Hour or Less
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  • Lectures 20
  • Length 4 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

Ever wanted to make cool animations but don't think you are creative enough? Or ever wanted to learn "how to make money online" but not interested in mumbo jumbo sales pages? Learn a real skill that provides real value to businesses-- no creativity needed. Our course will introduce you to the basic elements of motion graphics and teach you how to apply these simple motion recipes to lucrative logo animations.

There are many different ways to make money with motion graphics. In my eyes, the top three are: 1. Explainer Videos (advanced); 2. MicroVideos for social media (moderate); and 3. Living Logos (beginner). Most people begin their After Effects career attempting to create a difficult long form explainer video- which almost always leads to frustration and burnout. Instead, it's better to begin with simple projects and build slowly from there. Which is why we recommend starting with Living logos.

Living logos are the easiest (and most immediately profitable) form of motion graphics to begin. Unlike explainer videos which require in depth knowledge of the entire After Effects Application, Living Logos only require you to master a few simple workflows. So instead of overloading you with unnecessary information (especially if you are not naturally creative and do not intend to pursue any other forms of motion graphics beyond Living Logos), this course instead focuses on the bare bones. The basic building blocks of animation that you can immediately apply to paying Living Logo projects.


  • Content will always be up to date.
  • Access simple looping GIFs that explain common After Effects obstacles

What are the requirements?

  • Have access to Adobe After Effects. Student subscriptions to the creative cloud are $20/month.

What am I going to get from this course?

  • Animate Logos using simple Motion Recipes

Who is the target audience?

  • Anyone who wants to remove the frustration from learning After Effects
  • Anyone who wants to earn a reliable secondary income

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Intro to Living Logos

Understanding why this is the best way to learn motion. Starting on rookie versus all star. Little wins of momentum.

Immediately apply these basic animation skills to earn real money by animating logos. Then eventually feel confident taking on more challenging (and more lucrative) projects like medium MicroVideos for social media, or long form explainer videos for businesses.

Note: If you already understand the basics of After Effects, you may want to skip sections 6 and 7 for intermediate to advanced tutorials.

Section 2: Understanding the After Effects interface

3 main windows for animating logos: project, timeline, composition

Learn how After Effects handles Adobe Illustrator files versus flat images.

Understanding the After Effects interface
2 questions
Section 3: Elements of Motion

Make it Pop! (Scale)

Quiz - Pop
3 questions

Disappear, Dissolve, Fade away! (Opacity)

Quiz - Fade
1 question

Make it spin! Get dizzy with orbit. (Rotation, Anchor point)

Quiz - Orbit
1 question

Bop it, Spin it, Flip it? (3d rotation).

Great effect to introduce assets, or call attention to them with a quick flip.

Quiz - Flip
1 question

Is your glass half empty, or half full? Fill it up! (Masks, position)

Quiz - Fill
2 questions

Now you see it, now you don't.  Add some Houdini to your animations with the "wipe" effect.  (effects panel)

Quiz - Wipe
1 question

Explaining Position through bounce. Mimicking Earth's gravity.  (position, jump motion effect)


Invisible walls! (layer order)

Quiz - Reveal
1 question

Wiggle, wiggle, wit it.  Save time keyframing by learning simple expressions. (expressions: wiggle and time)

Quiz - Wiggle
2 questions

Bringing it all together! 

Recreate the Elements of Motion Logo by combining Motion Styles "pop", "orbit", and "flip". Your first Motion Recipe.

Section 4: Tips & Tricks (Animation-Polish)

Add professional polish to your animations with motion curves.  Learn how to apply curves manually in the graph editor, or how to save clicks with utility scripts like "Motion by Mt Mograph".

Motion Curves
2 questions

Move your hand back and forth quickly in front of your face. See the blur? Mimic your eyes natural properties and smooth out animations by adding "motion blur".

Motion Blur
2 questions
Section 5: Best Practices

After Effects does not store assets inside of the program. So you must keep your reference folders tidy or projects can easily break... especially during collaboration.

File Structure
1 question

You made an animation... now how do you get it out of After Effects?! Learn the basics of the "Render Queue".

Section 6: Demo Logos (intermediate)

In this lecture, I break the "micro-tutorial" rule and give you a jam packed 40 minutes of fun.

  • We start by preparing the logo file in Adobe Illustrator
  • Animating in After Effects using 3 different methods
  • Render in After Effects to high resolution .mov
  • Converting to .mp4 using Adobe Media Encoder
  • Then end by demoing various .gif converting tools, with an emphasis on Adobe Photoshop

The video is timestamped in the beginning, so feel free to skip around!

Thanks for helping hit 3,000 students, and enjoy!


Learn how to make elements appear from behind "invisible walls". It is a simple (but technical) process-- but adds serious production value to your animations.

Enjoy many popup motion elements that help visualize these complex concepts.


Here is a Living Logo Reel I made. All assets provided below. Let me know if you'd like me to record a tutorial on how to animate any of the provided .ai files. Happy tinkering!

(note: these logos were made for video and are in 1920x1080 format... no need to convert to 1000x1000)

Update: We have also found a great resource for free logo assets here:

Section 8: Advanced: Do not watch until you've made a few animations

Announcements to begin

Animation starts at 5:40

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Instructor Biography

Michael McGreal, Motiongrapher/ Entrepreneuer = Motion-preneur.

I am a Saint Louis based entrepreneur with a passion for motion graphics. I have been making videos since middle school and believe it is one of the best ways to communicate complex ideas simply. There is so much emotion in motion, and I can't wait to help ease your After Effects learning curve!

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