How to Turn a Passion into a Career

The path to success for creative people who want to earn a good living doing what they love.
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  • Lectures 44
  • Length 7 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2016 English

Course Description

It is a lifestyle choice course.

If you are creative person, you have a choice: work for another, pay the bills and create what you love on weekends and holidays. Or, follow this path and do what you love all of the time.

Take this course if you are creative, and want to understand how the real world works, and how it is really is possible to do what you love and get paid to live a more than comfortable life.

This course is NOT based on written theory. We are teachers AND doers. We have achieved this, and will show you how we did it, and save you years, if not decades, doing the same. 

Whether it be writing, a YouTube channel, music, art, filmmaking, painting, illustrations or any creative pursuit, it can make you a good living. You just need to understand how people will pay for your work.

Meet Gwynn and Andrew St Pierre White.

Gwynn is a New York Times Bestselling Author. How did she do that in just four years?! Talent? Yes. And lots and lots of other clever stuff too. Andrew is an adventure travel filmmaker and writer. He makes the films he wants to make, when he wants to make them, and has no clients!

When we married over 30 years ago, we made a joint decision that we would actively avoid the nine-five trudge to work and back, and that we would make our passions our lives. And so, here we are, ready to share what we have learnt, how we did it, and why it works so well.

In a nutshell, we have no clients, few suppliers and carry no stock. We started with very little capital and have run a successful business for decades. And we work when and where we like. As a creative couple, we can think of no better business model than this.

We consider ourselves to be an average family. We have three daughters in their late teens and early twenties. We are not particularly rich, and but far from poor and needy. We have two cars, one nice and one really nice. We travel a lot. We have a thriving business, based almost exclusively on doing what we both love to do. We NEVER drive in rush hour! And we both achieve huge personal and professional gratification from what we do. And the future looks brighter than it's ever been.

This course is divided into sections, and each section relates to our individual creations and income streams. These streams include a big and growing YouTube channel and, the other, successful indie book publishing. Having several streams provides security. In one example, our written work is sold on Amazon in various forms. This section of the course shares what we know about how Amazon works, how customers find books, why they reject books, why they buy or borrow books, and how advertising sometimes works and other times does not. Another stream is our subscription-based website. Revenue comes from three streams. This means that each unique creation has three, independent opportunities to generate income— not unlike our books.

In this course, we will demonstrate all our income streams and what makes them function. Our creations include non-fiction books, novels, box-set novels, novellas, travel memoirs, adventure travel videos, vlogs, blogs, motoring videos and training courses (such as this one). Income comes from YouTube, crowd-funding, Amazon, Udemy and others.

As a creative person, if you have ever wondered how to make a living out of the thing you love to do the most, we may be able to help. Because for 30 years we've done just that, and the Internet and the advent of social media means that, while the game has changed, if anything, it's got easier. Let us show you the path we took, and the diverse and ever-expanding income streams we have created.

We have proved that it can be done. May we share our successes with you?

What are the requirements?

  • Be passionate about anything under the sun, that people around you enjoy. It can be music, video, art, sculpture or pot plants.
  • You need to be computer literate. No expert, but if computers frighten you, then this path to financial and personal fulfillment might not be right for you. This course is not about computers. But they are a vital tool in generating income from your creations.

What am I going to get from this course?

  • Love what you do? Then do what you love!
  • Make a good living from your creations.
  • Live a life not dependent on jobs and bosses
  • Make the most of the different income streams available to creative people
  • Sell one creation many times over, and in many different ways.

Who is the target audience?

  • If you have passion for anything creative, and would like to earn your living doing it, then this course is for you.
  • This course is for creatives who yearn to be able to forego their daily jobs and instead, do what they have always wanted to do.
  • "I make a comfortable living and have the best job in the world." I enjoy telling people that. Be like me.
  • If you are heading for retirement, and also have a creative passion, then this is for you. I will never retire, because I don't want to!
  • If you are not particularly creative, then this course may not be for you.
  • If you are tired of your daily grind, and would like to work for yourself, but are not sure what to do. This course is may not be what you need to start with.
  • If you create tangible items that cannot be sold digitally, then not all of this course will apply to you.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.



Neither of us like hype. While sales hype and claims of riches untold may get one excited about a project, it rarely reveals the truth behind its claims. In this course you will find facts, ideas, processes, personal experience but no false promises just to make you buy it. Here Gywnn and I share our personal path to total creative and financial freedom. But be aware. By financial freedom we do not mean we are filthy rich. What we mean is that for 20 years now we both have been doing what we love, when we want, and making a good living at it too. 

Section 1: Is the creative lifestyle really what you want?

Andrew shares the realism of the creative lifestyle and what it means. Also, why he and Gwynn chose it, the fact that it's not a path to riches, but a path of personal fulfilment as well as a comfortable living.


What Gwynn and I share is our realistic feelings about starting and maintaining a creative internet business, how long it might take, and what effort can be expected for a result. It's a guess, and your own timetable may be longer or shorter, It also paints a realistic scene of how a financial investment will speed up the process, and how this can be acquired.


Working for others means that whatever you create belongs to them. Work for yourself, and your creations can earn income for you, infinitum. Created once, these items can be sold infinite times and in many ways and on many platforms. Diversifying platforms spreads links and reaches the more people. People are as different as one can imagine, and therefore the way they consume products differs greatly. By varying how products are presented and sold, more products will sell.


The digital revolution has meant that for those without significant financial means, creating a product for sale is easier than ever. One significant difference is that because once a product has been created, it costs little more to sell a copy, as give it away. And that one of the greatest marketing tools one then has, is that giving products away generates income. For some this is hard to grasp, but it's nevertheless true. 


Social media, love it or hate it, is a necessary part of digital marketing. Here is how we both tackled it, as neither of us was particularly keen to dive into it when we first understood its value. But we have found it such a valuable marketing tool, we have realised that its inescapable. Our own experiences and advice will help anyone delving into it for the first time.

Section 2: Books and the written word

Writing and book creation are skills that can be learnt. But the spark of a creation, needed to create a book, cannot. This is Gwynn's story as to how she became a bestselling author, and how she now lives the life she's always wanted, writing and publishing her own work. One day can combine fun, frustration, major learning and excitement. There are few dull moments.


Believe in yourself. A cliche'? Yes. But that doesn't mean that it's not important—especially for writers. Gwynn explains why its so important, and what to do when things get tough in this department. Creating a book for the world to see, and judge, is a big step. Have confidence in your ability as a writer. Without it, you'll need to be especially brave. 

An important step is to bring in someone to judge your work, who does not know you and won't blow sunshine. Writing groups are one way of doing this. 

Knowing and not just thinking that your book is good is vital. The competition on book selling sites is fierce. Only the good books get anywhere. And only with self belief and producing the very best book you can, is an author able to push through the challenges of writing and publishing


Gwynn discusses the options for writers who want to earn income from book sales. And this means writing for an audience who wants to buy that type of book. This may seem obvious, but even if your work is a little left field, there are ways of moving into genres that are popular. Writing in a genre that is too popular is also a problem for a first time author, and likewise, there are ways to help with that also.


This is all about genres. Proclaiming your books are in a genre in which they are not is the best way to get bad press and poor reviews. Gwynn talks about being sensitive to book genres and provides vital insight for success.


First impressions are vital, both to literary agents, publishers and readers. The cover, title, opening lines and first paragraph are by far the most important part of your book. These elements have a job to do in hooking those people. Gwynn discusses this in detail and provides several excellent examples of first lines and paragraphs.


Gwynn and Andrew discuss non fiction work for digital publication.


We spent almost 20 years in the publication of printed books, sold in traditional book stores, including working with publishing houses. We are now regarded as indie publishers and have seen both sides of modern publishing, including the best and worst of both. Our experiences will help you decide which route to take with your work, and the challenges expected.

Section 3: Writing, Digital Publishing and selling

Avoiding the appearance of being a beginner, even if you are one. Simple things to look out for, and that are common in new writer's books, include overuse of adverbs and the misuse of, "He said and she said". Other problems include a story being told instead of being shown. Readers in previous ages were quite happy with long narratives, but readers in today's world are not. And long, detailed descriptions are becoming less and less popular.


A beginning, middle, followed by the end is not the only way to present a story. But it is a good one because this is what readers expect. Gwynn shares her experiences with storytelling.


The elevator pitch concept is a fascinating one— to be able to tell anyone what your book is about while in an elevator with a time limit of 30 seconds. This pitch is then used on the back cover and on the sales pages on book selling sites. The importance of creating this pitch is a vital step in making a book that people will want to buy.


Picking a titles for your work that follow book buying trends. And how to find out what those trends are.

Digital publishing is a team effort

Options in publishing books on Internet sites such as Amazon and Apple are many, and can be daunting because of the processes and choices. Gwynn clears up any misunderstandings and helps you to make good decisions for good sales prospects.


The best book in the world, left on its own on Amazon, with do just that—stay on its own, lonely and unnoticed. Marketing your work is vital to its success, and Gwynn has four years of toil with Amazon doing just that. In Gwynn's specialist publishing course (details provided at the end of this course), she shares further details into launch strategies, niches, uploading procedures, promotions give-aways, box sets and many more marketing ideas.


An easy addition to digital publishing is the option to have your book available as a paper-back copy. We have found this to be valuable and while income generated is not as large as for the digital version, but income is income, and the effort required is worth the time.


Hello Freedom seeker

These are the resources mentioned in the course relevant to self publishing:

1. KBoards:

2. Bryan Cohen Blurb writing:

3. For a list of possible Facebook groups to join:

4. Write to Market: Deliver a Book that Sells by Chris Fox

5. Gotta Read It! —Five Simple Steps to a Fiction Pitch That Sells by Libbie Hawker 6. Scribophile on-line writing 

Section 4: YouTube

Why is YouTube so important? What is the future of TV? Why do YouTube if your creativity doesn't lean toward video?


A YouTube channel with subscribers and regular viewers and followers.

YouTube Thumbs and Titles

Income streams from YouTube can come from multiple streams. Create a channel, grow it, and turn it into income.

Section 5: Shooting great videos

A short introduction to the videos presented here, which are part of a separate, in-depth video course available as a special offer linked here:


There are many video creation courses available. What type of course will get you creating the best videos, quickest. Far too much time is wasted by most video courses on equipment. Help is at hand.

More on Camera Choices and equipment
Presenting to camera

Interview techniques to make your subject look and sound good, and to put them at their ease.


Inexperienced filmmakers almost always neglect the audio, as do many so called 'professional' film making courses. A good audio track is more important than good video. Yes. More important! And the sooner you understand why this is the case, the quicker your videos will be gathering followers hungry for more.


Lenses and the affect that have on perspective and storytelling.


This is a method of gathering footage for the edit is not taught at film school, but it should be. It is so valuable, if you learned nothing from this course today, this is the one that could change your video making forever. The 4-second rule is a technique that is especially valuable for still photographers moving into video.

Section 6: Editing Great Videos

A short introduction to the videos presented here, which are part of a separate, in-depth video editing course available as a special offer linked here:


Aid in finding editing software that will do the job. Many don't. Here is a guide to finding those that do, and are not overly expensive or even free.


Narration ideas. Examples of narration in the present tense. Also, lighthearted narration can lift the story and give it a feel of being in the present.


It's always better to show, than tell. If you say something, either trough narration of commentary, that must be matched by the images, cutting pace and feel of the video. If they differ, the audience won't know how to feel about the story.



An editor uses cuts, dissolves or wipes to move the viewer from one shot to another. These are called transition linking shots. They are not intended to communicate content or messages. Ideally, they should not even be noticed. If they are noticed, then mostly, they have failed in their job and should be reconsidered.

  • Dissolves are used to blend two shots, often to make the cut invisible or gentle to the eye. If a dissolve is not gentle to the eye, it is probably failing in its duty.
  • Be careful of wipes as they are mostly gimmicky. I have used them on occasions where the transition felt right, but I proceed with caution with all wipes. Once or twice I have used clock-wipes to suggest passage of time, but there was a very specific need to do this, otherwise I would have chosen something else.
  • Most of your editing transitions will consist of cuts. Good cutting should be invisible. Cutting video and audio together will make the cuts hard. Blending the audio across the cuts will smooth them out and should become a regular habit.
  • Gimmicky transitions like blocks, slides, spins, cubes, stretches, etc. are only suitable for the trash can. In short, NEVER use them for anything except to demonstrate how amateurs sometimes ruin their movies.

I recommenced that you work with your edit suite and experiment with the transitions available to you. You will find very few that don’t shout, ‘Look! I’m a clever transition!’


An editor uses sequence transition shots to move the viewer from one scene or sequence to another. Every transition linking sequences sends a message to the viewer. These messages can be subtle, like a change of location, change of day, or a new scene altogether. The marvelous thing about these transitions is that they communicate these things by dong almost nothing. But because the transition says so much about the content or story, they comuinicate more than meets the eye.

  • Fade to black and fade up from black. These works in an unobtrusive way to go to a new scene, new day, or new thought. Be careful where these are used because they can easily be interpreted the wrong way. If used in the middle of a scene, the viewer will consider this like starting a new chapter in a book within an existing chapter.
  • Fade to white and fade up from white. These work in a more noticeable way and suggest a change in thought, in addition to a change in scene. They are a more modern alternative to the fade to black-fade up from black. But be aware of over-using it as they are more obvious to the viewer.
  • If the content within the transition is important to the story, a visible transition should not be used as it will break the viewer's focus from the information contained within the sequence.

A short wrap up of the most important elements to good editing. A mini course all packaged into one video. 

Section 7: Crowd funding

Crowd funding programs such as Kickstarter and Patreon are worth a close look if you are a creative. There is more in them that meets the eye.


Patreon is especially close to me. If you would like to start a Patreon campaign, let me introduce you. I will be able to provide further insights into the program. I love it, and it is a significant contributor to my efforts as an artist. Contact me through the message boards on this course and I will assist you personally!


Kickstarter is one of the world's biggest crowd funding sites, and has helped thousands to launch a new idea. I tried and failed at Kickstarter, but I know why. Here, I share my insights into Kickstarter.

Section 8: Success? Then teach.

If you are passionate about something, or already an expert in a particular field, then the chances are that you know enough about it to teach it. And teaching pays!

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Instructor Biography

Andrew St.Pierre White, TV Broadcast Professional

Andrew St Pierre White is a broadcaster, writer and presenter, with 38 years in TV, film and publishing. He is also a published author with over 16 book titles and his YouTube channel has over 12 million views and over 59 000 subscribers.

  • Included in his resume as director and photographer are over 80 TV documentaries, many of which have been on major TV networks. He's edited hundred of TV commercials and won several top international editing awards.
  • He's an award winning author, married to a NY Times bestselling author.
  • He's also a passionate and involved teacher.

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