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Many people are on LinkedIn, but how many of them are using it effectively? In our combined 15 years of being LinkedIn Power Users and teaching others to do the same, we realized too many people are not using LinkedIn correctly. We've created this course to help others learn tips-and-tricks that too often go unused. Whether you're looking to generate leads, meet high-profile individuals, or find your next job, we have a formula that works. It's simple and makes sense once learned and practiced. Save the time of trial and error and allow us to teach you as someone once taught us.
So what is a LinkedIn Power User? A Power User is someone who establishes goals and leverages the power of LinkedIn to reach new heights in their career. Beyond that, a Power User understands that LinkedIn is the strongest tool they have. Unlike the very large majority of users, Power Users use the same formula we teach in this course. It takes some work and some understanding, but we promise; no matter your goals with using LinkedIn, you can reach them simply by applying this formula.
Now is the time to make a change in how you approach LinkedIn. After this course, you won't look at profiles the same. You'll see past the distractions and notice opportunities you didn't see prior. Once you see those opportunities, you'll apply the formula to get the results you want. We've been using this formula for years. We've landed new clients, engaged new markets, and launched products; all on one social platform!
If you've read this far, you're likely curious what LinkedIn secrets are out there you aren't utilizing. Join us on the other side and let us show you how to make a change in how you market the most important asset you own....yourself!!!
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|Section 1: Getting Started: Set-up Your LinkedIn to Improve Your Career|
Why This Course Matters and How to use This CoursePreview
Three Elements of a Minimum Viable Profile (MVP)Preview
How to wow prospects with a photo and killer headlinePreview
How to establish credibility on your profile
How draw attention with a call to action
ACTION ITEM: Create Your MVP
|Section 2: Targeting: How to Build Your Lead List|
Intro: Establish your target customer and build your lead list
Build Your List: Using Search and Filters
Build Your List: Using Company PagesPreview
Build your list using groups and 1st connections
ACTION ITEM: Build Your Lead List
PDF: Lead List Template Example
LinkedIn Connections: 1st, 2nd, 3rd, & 4th Examples
Three Ways to Build Relationships
|Section 3: Contact Based Prospecting: Warm Contacts|
Intro: Developing Relationships with Your List
Three ways to build your network
ACTION ITEM: Build Your NetworkPreview
How to build relationships with 1st, 2nd, and 3rd connections
|Section 4: List Based Prospecting: Cold Contacts|
Intro: Developing Relationships with People You Don't Know
Develop Relationships: Using InMail
Develop Relationships: Using the Direct Contact Method
Develop Relationships: Using the Chain Method
ACTION ITEMS: Build a Relationship with a Cold Contact
How to get appointments with prospects
|Section 5: Inbound Prospecting: Using Your Public Voice|
Intro: How to encourage people to reach out to you
How other people find you on LinkedIn
Four Methods of influence on LinkedIn
ACTION ITEM: Build your influence with Linkedin
CLOSING: Sign off and Thank You
My name is Steve Boerner. I'm the owner of three companies, professor of entrepreneurship, and a seasoned marketing expert. I make difficult things easy, showing students the most effective way to get the results they want. Whether students are in sales, growing a business, trying to make contacts, or marketing a new product, I can share my tips and tricks to make the process faster.
My name is David Gritz. I am an entrepreneur, speaker, and marketing expert. I make difficult tasks as easy as possible and show students how to leverage their time to their advantage. I hacked productivity by utilizing the tips and tricks that excelled my business for years.