Linkedin Breakthrough on Linkedin the 80:20 Way

Linkedin -> Leads? Jobs? B2B Networking? Discover how to Use Linkedin the Smart Way - Become a Linkedin Ninja
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  • Lectures 29
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2014 English

Course Description


Do You Spend Hours a Day on Linkedin with little Result?

Do You Want to Show Case Your Skills and Expertise?

Do You Want to Grow Your Network?

Do You Want to Have an "ALL STAR" Profile?


This Course contains everything I wish I had known about Linkedin when I signed up in 2003! - And NOTHING ELSE!


"Excellent and extremely helpful - Even for a novice user of LinkedIn , as I am, this course offered precise, useful and organised information on how to get the most out of Linkedin and how to connect in many ways. Really insightful. Thank you!"

George Sidiropoulos - 5 Stars


You will Learn...

  • What Linkedin is and What it can be to YOU!
  • An Understanding of the 10 Core Principles for Success on Linkedin
  • A Detailed Understanding of How to Create Your Profile
  • What is important in your Profile and How to Stand Out
  • The Specific Steps to Growing Your Network on Linkedin
  • About the NEW Publisher Platform
  • The Key Principles of Linkedin Groups
  • How to Grow your Network Strategically through Groups
  • How to Get the Best out of Endorsements and Recommendations
  • 8 Tactics, Tips and Tricks
  • What NOT to Do on Linkedin
  • Seven Simple Things to DO Daily on LinkedIn


"John does it again - Another excellent course by John . Now , we have to implement"

Ilias Diamantis - 5 Stars


The Course will take you approximately 90 minutes and I have provided a full slide deck from the Course and the same information in a Document format for you to keep as a reference guide. Both are downloadable!

What are the requirements?

  • A Free Linkedin Account
  • Access to the Internet
  • No pre-knowledge required and no other materials, just open Linkedin on your Computer's web browser alongside the Course

What am I going to get from this course?

  • To Enable you to Set and Achieve Specific Objectives on Linkedin
  • To Complete Your Profile and Stand Out on Linkedin
  • To Grow your Network Strategically through Groups
  • How to manage Endorsements and Recommendations to best effect
  • Extra Tactics, Tips and Tricks for Success
  • What NOT to Do on Linkedin - a Critical Guide to Linkedin Etiquette
  • Seven Simple Daily Tasks to Optimise your Productivity on Linkedin

Who is the target audience?

  • Anyone seeking to Build a Professional Network through Linkedin
  • Entrepreneurs, business owners, managers, executives
  • Job Seekers, job recruiters, students
  • Social Media Strategists, Marketers, PR Professionals,
  • Anyone needing to Maximise their productivity on Linkedin, while minimising their effort

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: What You Will Learn From This Course
What You Will Learn From This Course

    ·Understand Linkedin and what it can do for you

    ·Understand the core values and etiquette of Linkedin

    ·Understand the Profile Section, its Importance and how to complete it effectively

    ·How to Grow Your Network on Linkedin

    ·An Early “Heads-up” on the new Publisher Platform

    ·How to make the most of Linkedin Groups

    ·How to benefit from Recommendations and Endorsements

    ·8 Detailed Tactics, Tips and Tricks

    ·What NOT to do on Linkedin

    ·Seven Things to Do Everyday to Build Your Network and Stand Out

How to Get Started on Linkedin - Free Bonus Video

In this Lecture I briefly introduce myself. I explain why I created this Course and why my primary objective is your success.


It would be great if you would introduce yourself in the discussions. Where are you from? what are your objectives for the course? What challenges are you facing? Join in with the community here and lets all work together for our mutual success.

Do welcome new members and answer questions if you can!

How to Contact John Colley
2 pages
Section 2: What is Linkedin? What can it be to You?
What is Linkedin?

Linkedin is a complex and at the same time versatile platform; it can be many things to many people:

    ·Social Media Platform

    ·Online Resume

    ·Referral Generator

    ·Contact Manager

    ·Business Development Tool

    ·Company Information Directory

    ·Group/Club Organisation Tool

    ·Industry Q&A Platform

    ·Job Hunting Site/Recruitment Tool

You need to decide very early on What Linkedin is going to be to You!

Section 3: Understanding Linkedin
Understanding Linkedin – Some Core Principles

It is important that you understand some key principles about Linkedin right up front...

    ·Professional Network; be professional at all times

    ·Establish your goal? Why are you on Linkedin? Who do you want to grow your network with? People who can help you to achieve this goal

    ·Start with a Free Account, you don’t need to upgrade now

    ·The Power of 2nd and 3rd Degree Connections; use your 1st degree connections to reach 2nd Degree Connections

    ·Connect, Participate, Share, Contribute, Engage not Sell

    ·Give before You Receive, Remember to Thank

    ·Build your Network Offline - when you meet someone and get their card - tell them you are going to send them an Linkedin invite

    ·Two Strategies; Open or Closed; Open to connect with (almost anyone - avoid obvious robots and people who do not post a photograph), or only connect with people you know.

    ·Important to stay front of mind with your network - regular updates achieve this

    ·Be Prepared to participate and spend 10 minutes a day responding to messages and invitations; look on your home page to see what your connections have been upto

Section 4: Setting Up Your Linkedin Profile
The Profile Section

This is probably, no definitely, the most important section on Linkedin and you need to master it. The good news is once this is done, you only need to go back and tweak it every now and again.

The Profile Section comprises of:

1. Name - First, last, and former names.

2. Headline - This information will default to your current job title. Note: If your headline is the same as your current position, the current position won't display in the top section of your profile.

3. Location

4. Industry

5. Photo

6. Contact Info, including your email, phone, IM, and address (only visible to connections), as well as your Twitter handle and web sites.

7. Summary - Information about your mission, accomplishments, and goals.

8. Experience - Professional positions and experience, including jobs, volunteer posts, military, board of directors, nonprofit, or pro sports.

9. Skills & Endorsements - A relevant list of skills on your profile will help others to understand your strengths and improve your ability to be found when opportunities present themselves. You can display endorsements of your skills that your colleagues have given you.

10. Education - School and educational information.

11. Additional Information - Interests, personal details like your birthday or marital status, and advice for people who want to contact you.

12. Certifications - Certifications you've attained can be added as a new section.

13. Courses - Adding your body of coursework can help your education to stand out.

14. Honors & Awards - Show off your hard-earned awards.

15. Languages - Languages you understand or speak.

16. Organizations - List the organizations or associations you've been a part of along with your role.

17. Recommendations - You can request professional recommendations and display them on your profile.

18. Patents - Any patents you've applied for or received.

Publications - Publications that have featured your work.

20. Projects - Showcase the projects you've worked on, along with team members

21. Test Scores - List your scores on tests to highlight high achievement.

22. Volunteer Experience & Causes - Organizations you support, causes you care about, and the types of volunteer opportunities you're looking for.

23. Connections

24. Groups

25. Following

As I explain in the Course, you can leave some of the later parts out if they are not applicable to you.


Here is how you tackle the Profile Section, the 80:20 Way

    ·Creating your Profile is the first key steps

    ·Identify and understand your Keywords

    ·Be truthful

    ·Get a good clear headshot photograph

    ·Make your profile Public - otherwise frankly whats the point

    ·Strong headlines, bullets and short paragraphs

    ·Use the | marker when describing your skills

    ·Personalise your Linkedin url to your name

    ·When you have completed your Profile, consider setting up a company page too

These are the Key Steps...

    ·Name - Add Detail to Your Name and Title

    ·Make Connections

    ·Get a Vanity URL

    ·Add Substance to your Summary - your Pitch

    ·Add Detail to your Specialities

    ·Explain what your company does and your role there - responsibilities and achievements

    ·Explain what you did before

    ·Add Full Details

    ·Add Context to your Educational Background

    ·Build up Your Recommendations and Endorsements

    ·Contact Settings - Explain why you want to be reached and what you can offer

Section 5: Building Your Network
How to Grow Your Network on Linkedin

This is one of the major reasons you are on the platform but it does not have to be difficult. This is what you need to know...

    ·Provide connections to your other social media pages

    ·Build your network gradually

    ·Limit of 3,000 invitations so use them carefully

    ·Start with people you know, don’t forget your colleagues, ex-colleagues and alumni network

    ·Be prepared to connect with people within your group

    ·Always customise the message when sending an invite on Linkedin

    ·Browse your connections connections to see who you have missed out

    ·Discover people you may know and connect with them

Section 6: The Publisher Platform
The Publisher Platform - New

This is a new feature on Linkedin which is still being rolled out. Here are the key points you need to know.

    ·Publish your expert long form blog posts - republishing is fine

    ·Become viewed as an industry expert by your audience

    ·If you have an established blog with lots of content, apply to be accepted into the Publisher Platform early and start posting content

Section 7: Linkedin Groups
Linkedin Groups

Linkedin Groups are a very powerful feature of Linkedin and it is important you know how to work within Groups to best effect.

Here is what you need to know:

    ·You can join up to 50 Groups

    ·Can Join and Leave whenever you want

    ·Look for larger active groups or smaller very relevant niche groups

    ·Later, consider starting your own group

    ·Follow and comment, avoid promoting

    ·Follow the rules of the group

    ·You can directly message people who are in the same group - a great advantage

    ·Be very careful about mass sharing an update to your groups - spam alert!

    ·What to do…

    ·Join Groups relevant to your areas of interest

    ·Search for LIONs and ask to connect using direct message

Use this simple message to grow your network:

Title: I noticed your Profile and I would Like to Connect

We are in the same group “*******“, and I would like to connect with you. Please send me a connection request or feel free to connect with me directly at [your email address]



Section 8: Recommendations and Endorsements
Endorsements and Recommendations

These are very important for establishing your social credibility.

    ·Recommendations; the best way to get them is to give them; contact people you know well and arrange an exchange; social proof is critical

    ·Use customised text when asking for a recommendation; provide some guidance to the reviewer on possible themes and keyword, offer to reciprocate

    ·Endorsements are new and easy to give and receive; set up some categories and go and endorse some of your connections; they will almost certainly repay the compliment

    ·Set up your endorsements and then go an endorse some of your connections

Section 9: Tactics, Tips and Tricks
How to create Bespoke Messages

When you connect with someone, exceed their expectations! Send them a bespoke message offering them some value and making yourself standout from the crowd.

Title = Thank you for Connecting with Me.

Thank you for connecting with me. To help you get to know me and show my appreciation, I would like to share with you a link to one of my free online courses - Social Media Strategy for Beginners which is on Udemy.

If you would like a free coupon to one of my paid courses, please just message me here on Linkedin, let me know which course you would like to take and I will send you the link with the free coupon embedded

Best regards, John

PS. If you enjoy my content, please consider joining my free Online Business Academy - just sign up to my email list on my website at

What is a LION?

LION = Linkedin Open Networker - these people are open to receiving invitations to connect from people they don’t know which you can do most effectively through mutual group membership

Creating new Connections – message

Title: I noticed your Profile and I would Like to Connect

We are in the same group “******* Group“, and I would like to connect with you. Please send me a connection request or feel free to connect with me directly at [your linkedin email address]



The Only Two Strategies You Need to Know on Linkedin

There are really only 2 Alternative Strategies:

1.Connect ONLY to people you know


2.Reach out to people you don’t know - through Groups or LIONs

Accept invitations from People you don’t know - check they have a photo, a good profile and more than 100 followers - if not may be a BOT

How to Get Your Photograph Right

    ·Your Photograph is really important.

    ·Good clear headshot

    ·Strong lighting and crisp focus

    ·Either facing forwards or turned towards your left shoulder facing your content

    ·If you are looking the other way, it suggests that you don't believe your own content

Connections, Social Media Tools and Email Tricks

    ·Connections Matter

    ·Get at least 500+ which sends a strong signal that you are serious about Linkedin

    ·You can use your social media tools to post updates tactically and scheduled so don’t live on the platform

    ·Use email address for last name

1 page

How are you enjoying the Course?

I hope it is everything you expected.

If not, please email me to let me know at or message me through Udemy.

If you are enjoying it, please leave a positive comment and a rating which you can do at the top right hand corner of this page. It takes less than a minute and its a huge help to other students and to me too.

Plus it will help the Course rank higher in Udemy Search.

Don't forget you can edit your Review at any time.

Thank you very much for your help with this. Best regards, John

Now, on with the Course...

Why Slideshare is SO important on Linkedin

    ·Slideshare -

    ·Owned by Linkedin

    ·Connect your information from SlideShare - Facebook and Twitter too!

    ·Embed content from Slideshare in your Profile

5 Settings Mistakes to Avoid

    ·Group Emails - Keep a handful of key groups turned on and turn the rest off

    ·Status Updates - if some one is coming up too often, move cursor to top right of the update and click “Hide” to turn him off

    ·If you are doing a major update on your profile, go to Account Settings>Profile>Turn on/off your Activity Broadcasts

    ·Decide who can see your Connections: Account Settings>Profile?To Select Who Can See Your Connections

    ·Who’s Viewed Your Profile: Account Settings>Profile>Select what others see when you’ve viewed their Profile

How to Connect Without Sending an Invitation

    ·What if someone sends you a message inviting you to send them an invitation

    ·Of course, consider doing it :)

    ·If you are running short of invitations - remember you only have 3000 - try this message:

    ·“I'm all out of invites could you please send one it would be greatly appreciated! “


This short video explains why Linkedin Contacts Export Feature is one of its best kept secrets. It allows you to export your entire contact list of your first degree contacts. You can import this into a spreadsheet and then use it for some targeted marketing to your contact base.

Why Export?

Because you can - Only Major Platform that enables you to do this

Get Control of your contact data and Build Your Network

Export to a Spreadsheet (I will show you how)

Name, Company, Email Address

Who May NEED your help?

How Can You ADD Value?

Reach out and Engage

Don't Sell and Don't Ask

Just Give

I show you step by step how to export this data into a spreadsheet.


In this video I show you how to optimise your Video in Youtube and then take the appropriate YouTube Video link and use it to create an embedded video on your Linkedin Summary Profile. Video is so much more compelling than text or audio and you should take every opportunity to make your Linkedin Profile captivating to those who visit.

Section 10: Things NOT to do on Linkedin
Things NOT to Do on Linkedin

It is important that you pay attention to these points as you do not want to fall foul of Linkedin’s rules.

    ·Don’t connect your email account to Linkedin unless its very short or very clean

    ·Don’t Bulk invite everyone in your email list

    ·Don’t click on “I Don’t Know” (IDK) if someone invites you without careful consideration - you are tagging them as a spammer

    ·Don’t talk about personal “stuff”

    ·Don’t update more than twice a day: Don’t over Post - once a day is fine

    ·Don’t ask people you don’t know for recommendations

    ·Don’t post negatively or criticise in posts or groups

    ·What NOT to Say. Words to avoid include: Responsible, Strategic, Creative, Effective, Patient, Expert, Organisational, Driven, Innovative, Analytical (Oh dear! I think I’m guilty of all of these!)

    ·Don’t send multiple messages to people without unchecking the option “allow recipients to see each others names and email addresses”

    ·Don’t ask for endorsements, except from people you know well

    ·Don’t treat Linkedin like Facebook or Twitter - its not!

Section 11: What to DO Everyday on Linkedin
Seven Things to DO on Linkedin Everyday

This is all about building your network and influence gradually and these are the daily tasks to which you should be prepared to dedicate 15 minutes a day.

    ·Send a few invites to people you already know - work through your address book or business card collection or reach out to LIONs

    ·Respond to invites and messages,

    ·Like some updates from people you know; this shares with your entire network

    ·Comment on a couple of groups

    ·Endorse some existing connections

    ·Consider if you can make one helpful introduction

    ·Periodically update your profile in a minor way and publish a post on the Publisher Platform (if you have been accepted on it)

Section 12: Summary of the Course and What Linkedin is ALL about!
What the Course Has Covered

Just to summarise, this is what the Course has covered.

    ·What is Linkedin

    ·Understanding Linkedin

    ·Setting up Your Profile

    ·Building Your Network

    ·The Publisher Platform

    ·Linkedin Groups

    ·Recommendations and Endorsements

    ·Tactics, Tips and Tricks

    ·Linkedin Don’ts

    ·Things to Do Everyday

Let’s summarise what Linkedin is all about!

    ·Get Your Message Across

    ·Explain the problems you Solve

    ·Describe the People you Help

    ·Outline the Solution you Offer

    ·Position your self as an Expert

    ·Tell them what they have to do next - CTA!

    ·Invite them to Contact you!

Congratulations for Completing the Course and Thank You for taking it!

43 pages

This is a full set of the Course slides which you can down load and use as a reference source to help you to standout on Linkedin! Good Luck!

9 pages

If you prefer to read the Course Notes in a document format, here are the notes for you to down load and use as a reference source once you have taken the Course.

Let me know if there are additional aspects of Linkedin you would like me to cover by emailing me

Have a great day and go and Stand Out on Linkedin - the 80:20 Way!


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Instructor Biography

John Colley, Best Selling Instructor, 25,000+ Students

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Here is a little bit about Me...

Cambridge University Graduate

I have a Bachelors and a Masters Degree from Cambridge University in the UK (Magdalene College)

Master of Business Administration

I graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's prize for the best Dissertation.

British Army Officer

I spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. I graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984.

Investment Banking Career

I have spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising and Mergers and Acquisitions. My experience ranges from advising Start up companies through to Billion $ Global Corporations. I am a Fellow of the Chartered Securities Institute here in the UK.

Online Marketing and Social Media

I have been active in Social Media since 2002 when I was an early member of eCademy. Since then I have my own blog, a podcast, a video channel and now am a leading online course instructor.

My current Podcast, The Online Learning Podcast, dedicated to eLearning and Udemy can be found as a free course below.

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