Comprehensive Guide to LinkedIn in 2017 (New Look)
4.5 (32 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Comprehensive Guide to LinkedIn in 2017 (New Look)

Learn about the new-look LinkedIn with me. A LinkedIn trainer and Digital Marketing professional
4.5 (32 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
161 students enrolled
Created by Alastair Banks
Last updated 4/2017
English
Price: $95
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • At the end of the course you will be able to create a LinkedIn profile that gives you the edge over others. You will know how to build your network quickly and effectively. You will be able to use quick tips and tricks that I've picked up in the last ten years of using this platform for generating opportunities and business for yourself.
View Curriculum
Requirements
  • You will need to have signed up a basic LinkedIn profile. Nothing more.
Description

LinkedIn is the most powerful corporate social network for anyone in business or looking to forward their careers. Whether you're looking to generate leads, position yourself as a thought leader or simply improve your online CV, this course will help you immensely. 

The problem is that most people don't know how to use LinkedIn to their advantage. In this course I'll take it back to basics for you and show you exactly how to get the most from this amazing platform. 

A quick bit of history: I started using LinkedIn about ten years ago. It was one of the first social media sites I found a real affinity with. In the last 17 years I have built a business from just two people to twenty and head up the sales element of said business. I generate more leads and opportunities through LinkedIn than any other social network. 

I have spent the last five years training my clients face to face in how to use this incredibly powerful platform. I've taken that content and created this online course so you can be sure that the material has been tried and tested over a number of years. 

In this course I'll take you through my methods for ensuring your profile has the edge over your competitors. I'll teach you how to build your networks quickly and effectively. I'll teach you how to use the platform to generate opportunities for you or your business. 

This incredibly powerful social media platform is one of the most important B2B channels out there. I will help you get to know how best to use it in a fun, friendly and professional manner. 

I hope to see you on the course. All feedback is always welcome. 

Who is the target audience?
  • Anyone who wants to know how to use LinkedIn to build their personal network, generate opportunities and improve their personal brand
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Curriculum For This Course
41 Lectures
01:29:56
+
Introduction
6 Lectures 17:09

Social Selling
04:08

An Introduction to LinkedIn
01:51



Sorting out your settings
05:22
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Your Profile
6 Lectures 11:51

Your education - important for people finding you
02:24

Your picture - an important first impression
01:36

Your summary - think like the buyer
02:51

Your experience
01:05

Other Options
01:11
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Positioning Yourself as an Expert
2 Lectures 08:08
Making updates to your network
05:54

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Your Network
3 Lectures 06:30
Your current connections
01:27

Finding and adding new connections
03:07

Building Connections Quickly
01:56
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Messaging
1 Lecture 01:56
Your inbox
01:56
+
Groups
7 Lectures 12:45
What is a group?
03:01

Finding groups
01:50

Joining groups
00:57

Engaging in Groups
01:22

What not to do
01:11

Creating a group
03:30

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Other Areas
16 Lectures 31:37
Other Important Areas of LinkedIn
00:32

Recommending others
02:05

Asking for introductions
02:54

Strategy for dealing with invites
04:07

Using the search facility
03:55

External tools which work well with LinkedIn
02:49

Downloading your data
01:37

Who's viewed your profile?
00:58

Acting on profile changes
01:46

Using your Alumni
02:30

Creating a weekly routine
00:54


Sales Navigator - A Sneak Peak
02:05

Sales Tip - Research your prospect
01:58

Are you a Salesperson? Some Advice
01:18

Thank you for taking this course
00:45
About the Instructor
Alastair Banks
4.4 Average rating
118 Reviews
3,022 Students
4 Courses
Director of Optix Solutions - UK Digital Marketing Agency

I started my main business Optix Solutions, a digital marketing agency when I was just 19 out of a bedroom at Exeter University with a few course mates. Over the last 17 years that company has grown into one of the leading digital agencies in the South West, employing over 15 people and working with the likes of Exeter University, Stags Estate Agents, Ashfords Solicitors and the NHS. 

I have a passion for public speaking and have talked at events all over Europe. I have spoken on Exeter University's One Planet MBA as well as the prestigious MBA program at London Business School both on the topic of digital trends. 

I have a keen interest in Entrepreneurship and sit on the board of a number of other companies. I run my own YouTube channel giving advice and tips to budding entrepreneurs.

I live in Exeter with my wife Lizz, two children Oscar (2) and Alexa (3 months), my dog Freddie and cat Wilbur. I'm a fanatical skier and support West Ham as well as The mighty Exeter Chiefs. You can find me on almost every social media site so please look me up and engage, after all thats what social media is about right?