Comprehensive Guide to LinkedIn in 2019
4.4 (201 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
964 students enrolled

Comprehensive Guide to LinkedIn in 2019

Learn about the new-look LinkedIn with me. A LinkedIn trainer and Digital Marketing professional
4.4 (201 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
964 students enrolled
Created by Alastair Banks
Last updated 10/2017
English
English [Auto-generated], French [Auto-generated], 4 more
  • German [Auto-generated]
  • Italian [Auto-generated]
  • Portuguese [Auto-generated]
  • Spanish [Auto-generated]
Current price: $11.99 Original price: $94.99 Discount: 87% off
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This course includes
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • At the end of the course you will be able to create a LinkedIn profile that gives you the edge over others. You will know how to build your network quickly and effectively. You will be able to use quick tips and tricks that I've picked up in the last ten years of using this platform for generating opportunities and business for yourself.
Requirements
  • You will need to have signed up a basic LinkedIn profile. Nothing more.
Description

LinkedIn is the most powerful corporate social network for anyone in business or looking to forward their careers. Whether you're looking to generate leads, position yourself as a thought leader or simply improve your online CV, this course will help you immensely. 

The problem is that most people don't know how to use LinkedIn to their advantage. In this course I'll take it back to basics for you and show you exactly how to get the most from this amazing platform. 

A quick bit of history: I started using LinkedIn about ten years ago. It was one of the first social media sites I found a real affinity with. In the last 17 years I have built a business from just two people to twenty and head up the sales element of said business. I generate more leads and opportunities through LinkedIn than any other social network. 

I have spent the last five years training my clients face to face in how to use this incredibly powerful platform. I've taken that content and created this online course so you can be sure that the material has been tried and tested over a number of years. 

In this course I'll take you through my methods for ensuring your profile has the edge over your competitors. I'll teach you how to build your networks quickly and effectively. I'll teach you how to use the platform to generate opportunities for you or your business. 

This incredibly powerful social media platform is one of the most important B2B channels out there. I will help you get to know how best to use it in a fun, friendly and professional manner. 

I hope to see you on the course. All feedback is always welcome. 

Who this course is for:
  • Anyone who wants to know how to use LinkedIn to build their personal network, generate opportunities and improve their personal brand
Course content
Expand all 33 lectures 01:13:49
+ Introduction
6 lectures 17:09
Social Selling
04:08
An Introduction to LinkedIn
01:51
Sorting out your settings
05:22
+ Your Profile
6 lectures 11:51
Your education - important for people finding you
02:24
Your picture - an important first impression
01:36
Your summary - think like the buyer
02:51
Your experience
01:05
Other Options
01:11
+ Your Network
3 lectures 06:30
Your current connections
01:27
Finding and adding new connections
03:07
Building Connections Quickly
01:56
+ Groups
4 lectures 07:10
What is a group?
03:01
Finding groups
01:50
Joining groups
00:57
Engaging in Groups
01:22
+ Other Areas
12 lectures 23:01
Other Important Areas of LinkedIn
00:32
Asking for introductions
02:54
Strategy for dealing with invites
04:07
Using the search facility
03:55
Who's viewed your profile?
00:58
Acting on profile changes
01:46
Using your Alumni
02:30
Creating a weekly routine
00:54
Sales Tip - Research your prospect
01:58
Are you a Salesperson? Some Advice
01:18
Thank you for taking this course
00:45