Linkedin For Branding, Recruitment & Lead Generation

Create A Stunning Linkedin Profile That Will Get You More Connections, More Leads & More Opportunities
3.8 (46 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
7,355 students enrolled
67% off
Take This Course
  • Lectures 26
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 2/2015 English

Course Description




Why LinkedIn?

You Need LinkedIn To Have A Successful Career!

With over 380+ million members, a higher return-on-investment than any other social media platform for lead generation; a tool that 94% of recruiters use. EVERYBODY needs to be on LinkedIn.

If you are a newcomer to the Platform or feel that you haven't been utilising it as you should then this course will change ALL of that for you.

What You Will Gain as a Result:

Work with me for 3 weeks going through this course with just ONE lecture per day and you will get....

  • A LinkedIn profile that will make people turn their heads online when they look you up
  • An All Star Linkedin profile that will make a huge impact amongst your network
  • A way to set up your profile so that today and in 1 year LinkedIn will STILL be working wonders for you
  • Job Offers, Interview requests and/or people interested in learning more about you and YOUR service

Contents and Overview:

20 Videos alongside downloadable MP3's covering all the necessary steps that will take you through the 'BASICS' of profile set up...that really aren't that basic at all. As well as all the GOODIES I'll keep updating the course with each month!

We will discuss the importance of PARTICULAR kinds of:

  • A Kick-Ass Profile Picture
  • Keyword Headlines
  • Optimised summary's
  • Adding important links
  • How to 'weight' your work experience

And much more

You see I was a beginner myself up till 3.5 months ago! I had a profile for years and did nothing with it AT ALL.

My results in 3.5 months:

  • From 500 to almost 4,000 connections on LinkedIn
  • Approached by the military for careers advice - 20,000+ troops I have access to

Asked to be a TedX speaker

  • Won £1,000+ worth of work from ONE client
  • Contacted by the UK"s Fastest Growing Recruitment Startup - 40,000+ graduates

Imagine what is possible for you :)

There is a SPECIFIC way I'll share with you that I've used to set up my Profile to ensure that when people view my profile; they NEVER forget. I'd love to share these same strategies with you in this course.

In the space of just 21 days with 1 lecture per day you'll go from an 'inactive or non-existent' LinkedIn to a slick looking profile that will become your online point of reference that will literally transform your career prospects no matter the field you are in!

Enroll now and see how i can help you utilize linkedin to build a successful career by applying the strategies i teach in this course.

P.S: One more thing, Your ability to take action is crucial to your success. By taking this course and putting into practice what i teach, you will open the door to opportunities that will change your life!

To your success!


What are the requirements?

  • Have a learning mindset!
  • The ability to take action and put into practise what this course teaches

What am I going to get from this course?

  • Recognise why LinkedIn is such a powerful platform for career growth
  • Understand the power of a COMPLETE LinkedIn profile
  • Have a profile that looks better than 80% of other LinkedIn users
  • Have written recommendations showing how excellent you are
  • Clued up on the secrets of GROUPS and how to share your updates exponentially
  • Create work experience entries that make people REALLY interested in you
  • A Summary that will stand head and shoulders above anyone else
  • NOT make the mistakes that almost everyone is with their photos & background cover

Who is the target audience?

  • People New to LinkedIn
  • Beginners on LinkedIn that aren't utilising it as they should
  • People interested in discovering hidden Linkedin secrets
  • Not for people with 2000+ connections

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introducing...

In this video I take you through Why LinkedIn is such an important platform for your success! Some KEY reasons as to why you need to be on LinkedIn as a student/recruiter or entrepreneur or employee to ensure career success.


I'll give you some background as to why I'm worth listening to, and the successes I have personally had whilst being on LinkedIn!

Hear a little bit about the successes that I have had building up inbound enquiries on LinkedIn


In this lecture we discuss the importance of understanding your reason for 'being' on LinkedIn. By the end of it you will understand why 'mindset' beats tactics and strategy and how to apply this to YOUR LinkedIn journey!

2 questions

So, let's go over what you have learnt and see if you can remember why LinkedIn is so important :)

Section 2: Getting Started on LinkedIn

Here we go through some of the key things that 90%+ of people seem to get wrong when they create a profile on LinkedIn. Don't be one of those people - and watch THIS video :) and you'll be able to set up your profile as it is meant to be!


An under-utilised area completely - no one is doing anything with their background pictures? In this lecture I'll take you through some steps as to how you can be completely different and end up with an appropriate background picture.


One of the most important sections of your whole profile - and indeed profile online entirely! Some killer strategies here on how you can make sure you have the PERFECT profile picture to boost your networking strength.


We discuss here how important having an 'All Star' profile really is. By the end of the session you'll understand the reason for completing the whole profile and how it will help you!


Let's recap everything that we have been learning so far to date in this video. Make sure you have your pen and notebook ready so you can remind yourself of all the things you need to focus upon! :)

5 questions

Let's explore what you've learnt in this section and see if you're taking all the action necessary to build a great profile!

Section 3: The All Powerful Summary

Headlines are killer! They can make the difference between someone clicking to explore your profile more, or 'mousing' over you and moving in. Let's make sure that this doesn't happen. You'll have an optimised headline that will really help you make those successful steps on LinkedIn


Did you know how important keywords are to making sure your profile ranks well and you are appearing in the searches you want to be? LinkedIn has a guide here to help you with this. And so do I :) By the end of this lecture you'll have an optimised profile summary that will help you rank on LinkedIn and Google!


There are some things we should be considering in our profile to make it stand out from the crowd. And ACTUALLY, these aren't related to the current job or college you study at. Check out the outliers to make you look different from the pack! I'll show you what achievements you can focus on that have helped me gain massive recognition.


The part that many people don't bother to fill in when they REALLY should. Links in your summary are important to make you look well rounded and serious about life. Let me take you through it here and by the end of this lecture you'll have a series of links on your profile to showcase your greatest strengths!


By the end of this lecture you'll understand the secret behind optimising your LinkedIn profile that most experts don't make a point of underlining to you! Taken from the web-world you'll re-think your summary as a result of this!


In this lecture we will recap the all important techniques you have learnt to improve your summary and really make it work as best as you can for you!

A Summary Question for you!
4 questions
Section 4: Work Experience the right way

Work experience is where you can let the work you have done shine. Most people seem to use it as a place to put in endless job descriptions and don't really focus on the interesting stuff. Want to know what I mean? Watch this lecture and by it's end you'll have a crystal clear idea of HOW you should piece together your work experience.


You will understand by the end of this lecture how to optimise your work experience so that everything you do is written in a compelling way, and really underlines your achievements in the course of your work. By the end of this video you will have several recommendations written about you and will be able to demonstrate very succinctly your career history.


In this lecture we'll be going through all the 'not-so-well known' parts of the Profile that are not focussed upon enough by folks. By the end you will be able to really impress viewers of your profile by highlighting you best achievements


There are principles of LinkedIn - foundations that should never change completely - whilst there are many smaller things that can change. In this lecture we will discuss what those are and you will understand how to apply experimentation to your Profile!

Work Experience & PPA Module Overview
4 questions

Let's go over what we have learnt in this section to see if you know all the things you should be doing to really put together your work experience the right way!

Section 5: LinkedIn Marketing

An exciting lecture for you all. In this module we're going to cover how you can rapidly grow your own network on LinkedIn following these simple steps. By the lecture's end you may have ALREADY made 10 new connections in JUST 4 minutes!


In this lecture I unleash the power of groups to you, and explain why they are so incredibly important to your success and reaching out to connections that will help you with your career goals! A one to watch that shows you how to engage with up to 30,000 people at ONCE.


In this lecture we understand the LinkedIn statistics minefield and what each and every metric actually means to you. By the end you'll know which one's are worth caring about and how they can really help you grow your network of POWERFUL people.

Marketing Module Review
3 questions

Let's go over what we have learnt and see what you have remembered and marketing and growing brand YOU on LinkedIn :)

Section 6: Activity and Plans

By the end of this lecture you will understand what I use LinkedIn Premium specifically - and how this can also function for you. As well as looking at some of the even more awesome features LinkedIn offers!


Being active on LinkedIn is incredibly important. In this module I discuss the importance of doing this to make sure you ATTRACT people to your profile.

Section 7: Last Words

A final thing worth remembering once you come to the end of this course. You will discover how we can move forward here onto even greater things with LinkedIn!

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Deepak Shukla, Lead Generation @ Purr Traffic

Deepak does lead generation at Purr Traffic. If you want to build your brand, business or company. These are the courses to watch. And here's why:

Deepak Shukla is an outlier.

Sport: 20x Marathons 3 Ultramarathons. 2 Full Ironmen. 1 Fight Won Via TKO Muay Thai. Trained British Soldier

Career: Warwick Graduate. Former Deloitte Consultant. 25 jobs before he was 25

Entrepreneurship: 2 Startups Funded (£5k & £75k). Tutoring Agency (Took to £100k+). Recording Studio (200+Clients). And Now Lead Generation (Purr Traffic)

Digital Nomad: Lived in 9 Countries. 50+ Backpacking. Hitchhiked 1.1k miles in 3 nights

Influencer: 17.5 million views Quora. 240k YouTube Views. 7.5k LinkedIn Connections. 25k email list built in <4 months

Ready to start learning?
Take This Course