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The class talks about how to build your personal brand in the digital world and focuses primarily on your Linkedin profile as the centerpiece of your career. A vast portion of the class is a social media training class and covers the mechanics of how to better position yourself within the Linkedin ecosystem and how to use your profile to further your business interests.
The objective of the class is to position you as an authority in your field. In order to do so we will go over 38 tips that will allow you to rank No.1 for your profession on Linkedin. We will learn basic SEO (Search Engine Optimization) concepts, Linkedin marketing and how to track & manage your online reputation.
The people that most benefit from this class are those who would like to keep growing professionally and aspire to have an optimized business profile on LInkedin, one that is SEO friendly and shows up on recruiter searches.
The 3 steps to a better career are:
Identify your competitive advantage
Create your digital CV (personal website, business Linkedin profile, google search results for your name and your social media persona)
Get a better job
Linkedin marketing, linkedin for business, linkedin profile, linkedin job search, linkedin advertising, digital reputation, personal brand, SEO optimization, Linkedin essentials, Linkedin 2016 tips, Linkedin workshop, Linkedin profiles for online marketers
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|Section 1: INTRODUCTION|
The CV is dead, it´s a Linkedin world. The new CV is a collage of your personal website/online cv, press, public speaking, conferences, awards, your professional social media presence and your Linkedin profile in the epicenter.
The objective of this class is to position you as an authority in your field
We will go over the 38 tips that will allow you to rank No.1 for your profession in Linkedin. I will teach you basic SEO concepts so that you are found by recruiters. Another important aspect we will cover is how to track and manage your online reputation.
Who should take this class?
Anyone who wants to get recruited for a better job
Get more clients for his/her firm
Become an advisory board member
Get offered speaking engagements
Become a published author or columnist
Teach a class at a University
Get into a top University or masters program
INDEX: 38 TIPS
Tip 1. Find your competitive advantage
Tip 2. Feedback from your environment exercise
Tip 3. Find your heros
Tip 4. Find the quotes that inspire you
Tip 5. Do the keyword exercise with Google Adwords
Tip 6. Create your final keyword cheatsheet
Tip 7. Apply keywords to all Linkedin sections
SEO FOR DUMMIES
Tip 8. Learn SEO Basics to position your profile
Tip 9. Become a master linkbuilder
Tip 10. Never stop learning
Tip 11. Stalk yourself
Tip 12. Face reality
Tip 13. Create a control panel
CREATE A KILLER PROFILE
Tip 14. The importance of an image
Tip 15. Showstopper brandingTHE BASICS
Tip 16. Fill out 100% of the profile
Tip 17. Think of professionals, not skills
Tip 18. Customize your URL
Tip 19. Be easy to get in touch with
Tip 20. Maximize your 120 characters
Tip 21. Be human
Tip 22. What is your call to action?
BE A KEYWORD STUFFER
Tip 23. Be futuristic
Tip 24. Be a keyword stuffer
Tip 25. Make sure your profile is public
Tip 26. Expand your network actively
Tip 27. Join Groups
Tip 28. Be warm, don´t automate
Tip 29. Be premium
Tip 30. Enlist the power of third party endorsement
Tip 31. Be active, get noticed
Tip 32. Post your published work
Tip 33. Make Linkedin your blog
ADVANCED SOCIAL PROOF
Tip 34. Do outbound linking
Tip 35. Add presentations via Slideshare
Tip 36. Add your press
Tip 37. Add video to your profile
Tip 38. Surprise!
There are 3 steps to a better career:
1. Identify your competitive advantage
2. Create your digital CV (personal website, linkedin profile, google search results for your name, social media persona)
3. Get a better job
Thank you for considering taking this class, hope to see you inside!!
My educational background includes a mechanical engineering degree from Canadian Queen´s University and an MBA from IE Business School in Spain.
I´m also currently enrolled in an executive MBA called the PLD (program for leadership development) at Harvard Business School which I will graduate from in July 2016.
I have lived in the United States, Canada, England, Germany, Switzerland and currently in Spain which is where my family is from. I speak English, Spanish, French and German with native fluency.
For the past 5 years I have been the corporate director of eCommerce and Omni-channel of an international fashion brand with 650 boutiques in 35 countries. This has been an extraordinary experience that has allowed me to specialize in eCommerce & digital strategy further. I was already doing digital marketing & website building in New York City but I´m now managing a much larger 40 person team and get to learn about everything from warehousing, logistics, eCommerce platforms, hosting, CMS, email marketing, CRM, branding, public relations etc… whereas before it was primarily digital marketing, branding & pr.
I now have 10 years of hiring manager experience and am still to this day involved in the recruitment of talent on a daily basis so I see a lot of resumes, cover letters and yes, Linkedin profiles.
I am lucky to be able to spend significant time traveling, attending conferences, learning from the world´s leaders in digital strategy and also be able to give back and create an environment of sharing & abundance via my work as a speaker. This more strategic, thoughtful work forces me to think big picture when the day to day work is often about problem resolution at a different, more detailed scale and is more action oriented. This balance of powers between strategy work that i prepare for interviews and conferences with the day to day implementation in the business world has given me a lot of confidence in my executive decisions and so far we are experiencing exceptional business results.
|Section 2: IDENTITY WORK|
This lecture deals with the beginning of the identity work which will slowly allow you to choose the professional persona, through keywords, that you will then work on positioning highly for.
Since life and goals often change often, it´s best to start fresh every time and see if you are on the right path and if so, can you possibly be aiming higher and closer to your true goals.
Tips 3-4: Find your heroes & quotes that inspire you
|Section 3: KEYWORD EXERCISE|
The keyword exercise is the practical implementation of the identity work.
Keywords are those words that best summarize who you are in the business world. They are the words that you would like to show up for when someone searches for them. For example, if someone searches for an eCommerce Director in Spain or Latin America because they are looking for talent or a digital speaker to keynote at a conference…that´s a search I would like my profile to come up for, both in Google and in Linkedin. In order for that to happen, the Linkedin and Google search engines need to have understood that you might be a relevant search result. You do this in many ways but one very potent one is to have those keywords all over your profile, not the point it would look spammy to a person reading it but enough that your name and profile are linked to them.
|Section 4: SEO FOR DUMMIES|
Tips 8-10: Learn SEO to rank higher, become a master link builder & more sources
|Section 5: THE AUDIT|
This section is called the audit and I created it to show you how to monitor your online reputation and track your SEO performance over time.
|Section 6: CREATE A KILLER PROFILE|
This section talks about creating a killer profile and it starts with the importance of an image, first impressions and your ability to stop people in their tracks with showstopper personal branding.
|Section 7: THE BASICS|
This section covers the basics of how to get your profile to all star level which means 100% complete.
|Section 8: BE A KEYWORD STUFFER|
This section will teach you how to become a keyword stuffer and see all of the opportunities you have to label yourself with keywords.
|Section 9: BE PROMISCUOUS|
Tips 25-30: Be public, expand your network & the power of 3rd party endorsement
|Section 10: ENTERTAIN|
Tips 31-33: Be active, get noticed, publish work and blog on Linkedin
|Section 11: ADVANCED SOCIAL PROOF|
This is the very last section of the class and I´m calling it advanced social proof because it englobes tips that go deeper into the importance of third party endorsement. As we all know, it´s much more important what others, supposedly more objetive people, say about you than what you say yourself. It´s important to work on your personal presentation, your own voice and combine that with an ecosystem that essentially backs you up.
Valeria is the eCommerce & Omni-channel Director and a member of the steering committee at fashion retail brand Adolfo Dominguez, a publicly traded company founded in 1976 with 650 boutiques in 35 countries. She has recently graduated from Harvard Business School with an executive MBA (PLD 22)
Valeria is an award winning speaker on digital strategy and attends/speaks at all major international eCommerce conferences. She consults on digital strategy and eCommerce at Expert Platform Clarity.
KEY ACCOMPLISHMENTS for Adolfo Dominguez online
Sales have increased by 1,918% (multiplied the business by 20)
Double digit Ebitda since year 1
Online store is No.1 (out of 650)
Site is TOP 5 most searched for fashion brand (Google)
Launch of the eBusiness in 25 EU countries, Mexico & USA
Logistics revamp: 95% of packages ship on same business day
Award winning mobile strategy with responsive site, iPhone/Android APPs with product scanner
Economic value of media appearances: 2,7M€
No. 8 on the Choiseul 100 Economic Leaders of Tomorrow (´16)
IE Business School´s business woman of the month ('15)
Best Multichannel Integration in eCommerce, Finalist (Digital Economy Forum,'15)
Best Customer Service, 2nd Prize (eShow magazine eAwards, '15)
Site was ranked top 3 best eCommerce sites in Spain (Modaes, '13)
Previously she was a Vice president at The Corcoran Group and a consistent top producer, ranked among the top 1.7% of brokers nation-wide.
Originally from Spain, Valeria has native fluency in English, Spanish, French and German.
After attending boarding schools in Switzerland, England and Germany, she earned a Bachelor of Science with honors in Mechanical Engineering from Queen’s University, Canada and an executive MBA from IE Business School and Harvard Business School.